Workshop Storytelling
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Transcript of Workshop Storytelling
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STORYTELLING VOOR ONDERNEMERS
“Tell the story right...”
Jeroen van Hoek4 dec ’13
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Avonturier
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Storyteller
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Presentator
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Uuuuh. Oeps...
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PROGRAMMA
• Voorbeelden van Storytelling.
• Wat is Storytelling?
• Storytelling bewust inzetten.
• Aan de slag!
• Last famous words.
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DOEL
• Introductie in Storytelling.
• Aanzet tot gebruik van Storytelling.
• Eigen verhaal richting geven.
• “Dit is een goed verhaal.”
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Als je moet rennen voor de bal,
ben je te laat vertrokken.
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De wereld is snel aan het veranderen.
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1980
2013
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Een authentiek verhaal leidt zijn eigen leven.
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DE PARELS VAN JACKIE: (FAST STORYTELLING)
Ooit gekocht voor $500,- Geveild voor $211.500,-
Replica’s goed voor $26.000.000,-
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MAAK ER EEN ERVARING VAN: (ERVAREND STORYTELLING)
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• Chronologisch verhaal.
• Na 40 takes op 1 dag.
• Sterke toevoegingen.
• Alle media-kanalen.
JOHNNY WALKER: (SLOW STORYTELLING)
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“SIMPLE QUESTION”
WAT IS STORYTELLING?
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... onthouden.
... vertellen door.
... reageren.
... vullen aan.
... delen en laten aanvullen.
... doen mee.
BEWUST INZETTEN (LUISTERAARS...)
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Focus...
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LET’S GET STARTED
• Hou simpel.
• Vergelijkingen.
• Emoties/ervaringen.
• Positief.
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... Verbind met wat bekend is.
... Leg uit met vergelijking.
... Voeg menselijk element toe.
... Aantrekkelijke structuur.
... Illustraties.
... Geef voorbeeld. Hou authentiek en echt.
CORPORATE STORYTELLING (ELEMENTEN...)
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... Boodschap (waar gaat het over en waartoe?)
... Conflict (verstoort het beeld; uitdaging)
... Speler (de held; de hoofdrol)
... Plot (begin, midden, eind)
CORPORATE STORYTELLING (VERHALEND...)
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“De pet van Bert”
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Make people smile :-) !
Begin dichtbij. !
“Dit is een goed verhaal!” !
Tell your story right...
LET’S WRAP IT UP
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TAKE YOUR TIME: (VERTEL JE EIGEN VERHAAL)
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Vragen, opmerkingen of ideeën?