workshop sociale media plusplus; strategie en managen ProGez
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Transcript of workshop sociale media plusplus; strategie en managen ProGez
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Sociale media PlusPlus, Strategie en managen
18 juni 2013
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48% van de 18-34 jarigen checkt
Facebook direct bij opstaan
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Agenda 1. Introductie
2. Sociale media stand van zaken
3. Strategie
4. Managen
1. Tips
2. Tools
5. Afronding
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#someprogez
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Wij helpen eerstelijnspraktijken met digitalisering
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Betere online profilering
Minder administratieve rompslomp
Betere service voor de cliënt
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Agenda 1. Introductie
2. En jij ?
3. Sociale media stand van zaken
4. Strategie
5. Managen
1. Tips
2. Tools
6. Afronding
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• Wel kennis, • geen waarde
• Geen waarde• Geen kennis
nodig
• Kan• Gebruikt
• Wil wel• kan niet
SoMeBeet
UserWeigeraa
r
Scepticus
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Agenda 1. Introductie
2. En jij ?
3. Sociale media stand van zaken
4. Strategie
5. Managen
1. Tips
2. Tools
6. Afronding
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26% v.d. peuters van 2 en 3 jaar
is al minimaal één keer per
week op internet.
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2013 :
60% van de 65-75jarigen actiefop internet
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Sociale media zijn…
…..Online platformen waarop je…
..waarbij Interactie en uitwisseling tussen gebruikers onderling centraal staat !
..zonder of met minimale professionele redactie….
.. Zelf inhoud kunt verzorgen….
Bron : Wikipedia
Definitie
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Sociale media in de zorg
Communicatie Zorgverlening
Relevantie en kansen voor….
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Bron www.socialmediamonitorzorg.nl
Cijfers zorg
GGZ
VVT
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Relevantie en kansen voor….
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Relevantie en kansen voor….
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75% zoekt eerst online naar informatie60% checkt na consult27% zoekt naar ervaringen van anderen
Bron Nivel
Zorgvrager
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Zorgvrager
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Zorgaanbieder
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Kwaliteit
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Kwaliteit
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Eerste lijn
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Eerste lijn
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Evolutie ?
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Agenda 1. Introductie
2. En jij ?
3. Sociale media stand van zaken
4. Strategie
5. Managen
1. Tips
2. Tools
6. Afronding
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Strategie
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Vanuit je praktijkstrategie :Missie/Visie ->
- Waarom- Wat- Voor wie
- Wanneer- Hoe
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1. Waarom sociale media?2. Definieer je doelgroep3. Onderzoek hoe je doelgroep sociale media
gebruikt en bepaal jouw kanalen4. Bepaal je doelstelling5. Maak je online ecosysteem6. Creëer een contentkalender7. Ga delen
Sociale mediaplan
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1. Waarom sociale media?
Sociale mediaplan
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1.Waarom Online?- Online profilering- Expertstatus- Marketing- Communicatie- Service- Webcare
Sociale mediaplan
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1.Waarom sociale media?- Online profilering
Sociale mediaplan
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1.Waarom Sociale media?- Expertstatus
Sociale mediaplan
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1.Waarom Sociale media?- Expertstatus
Sociale mediaplan
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1.Waarom sociale media?- Marketing (?)
Sociale mediaplan
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1.Waarom sociale media?- Communicatie/Informatieverstrekking
Sociale mediaplan
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1.Waarom sociale media- Service
Sociale mediaplan
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1.Waarom sociale media- Webcare
Sociale mediaplan
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1.Waarom sociale media- Webcare
Sociale mediaplan
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1. Waarom zet jij sociale media in voor jouw praktijk ?
Sociale mediaplan
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1.Waarom jij sociale media in?- Online profilering- Expertstatus- Marketing- Communicatie/Informatieverstrekking- Service- Webcare
Sociale mediaplan
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2. Definieer je doelgroep
Sociale mediaplan
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2. Definieer je doelgroep
Sociale mediaplan
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Diversiteit in doelgroepen
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Potentiele client
Client
Verwijzer
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2. Wat is de doelgroep die jij op sociale media wilt bereiken ?
Sociale mediaplan
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3. Onderzoek hoe je doelgroep sociale media gebruikt en kies van daaruit de passende media
Sociale mediaplan
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2008
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2013
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Cijfers
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3. Waar is jouw doelgroep online te vinden,en hoe gebruikt die sociale media?Welke kanalen ga jij dan inzetten?
Sociale mediaplan
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4. Bepaal je doelstellingen
Online praktijkplan
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4. Bepaal je doelstelling
KwantitatiefAantal volgersAantal tweets/postsHoeveel sitebezoekers vanuit SoMe
KwalitatiefAantal RTAantal LikesAantal clicksAantal reactiesenz..
Sociale mediaplan
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4. Wat worden jouw doelstellingen ?
Sociale mediaplan
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5. Maak je Online ecosysteem
Website
E-Nieuwsbrief
Weblog
Fora / Communities
eHealth administratief(afspraken, formulieren, evaluatie, informatiesysteem)
eHealth zorg(interventie, e-mailcommunicatie, video-communicatie)
Zoekmachine-optimalisatie(keywords)
(zoekmachine) Advertenties
Twitter Facebook LinkedIN …
Bron zorgbroeders.nl
Sociale mediaplan
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Sociale mediaplan
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5. Teken jouw ecosysteem
Sociale mediaplan
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Sociale mediaplan
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6. Creëer een contentkalender
WatHoe vaakWanneerWaar Voor wie
Kanaal Doelgroep Wanneer Inhoud
Sociale mediaplan
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6. Creëer je contentkalender
Sociale mediaplan
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7. Ga delen!
Sociale mediaplan
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7. Ga delen!
Sociale mediaplan
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7. Ga delen!
Sociale mediaplan
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Agenda 1. Introductie
2. En jij ?
3. Sociale media stand van zaken
4. Strategie
1. Pauze
5. Managen
1. Tips
2. Tools
6. Afronding
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-Tijd !!!!!!!!-Timing-Zoeken
Managen
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Sociale media werkdag
10 minuten per dag luisteren 5 minuten per dag antwoorden 10 minuten per dag delen
(10 minuten per dag creëren)
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Twitteren is als roken :
Je hebt de anti-Twitteraars, gezelligheid-Twitteraars, Twitterverslaafden en zij die 'op elk moment
kunnen stoppen”
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Twitter-tips
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Twitter-taal
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Twitter-taal
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Twitter-taal
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#dtv
#zinin
#eerstelijn
#ehealth
#someprogez
Twitter-taal
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Twitter-zoeken
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Twitter-zoeken
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Twitter-zoeken
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Twitter-lijsten
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Twitter-lijsten
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Twitter-lijsten
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Twitter-lijsten
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Oefening
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Twitter-delen
Best time to tweet Waardevolle contentBedenk welke doelgroepHerhalen mag
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Socialbro
- Best time to tweet- Groepen followen- Groei/daling meten- Analyseer volgers/competitors
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Socialbro
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Socialbro
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Samenwerken
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Timeline
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126
-Niet aan persoon gekoppeld-Advertenties maken-Statistieken- Inhoud in Google-Eigen tabs maken
Fanpage
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Likealyzer
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Likealyzer
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Eigen tabs
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Actie
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Actie
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Actie
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Actie
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Samenwerken
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Facebook-delen
Best time to post Max 4 per dagVeel visueelActies !Koppeling naar site en evenementen
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- Meerdere platforms (browsers/Android/Apple)- Meerdere sociale netwerken- Meerdere accounts- Posts/Tweets plannen- Url’s shortenen- Rapportage- ====================Tijdswinst + effectiviteitswinst
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Oefening
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Agenda 1. Introductie
2. En jij ?
3. Sociale media stand van zaken
4. Strategie
5. Managen
1. Tips
2. Tools
6. Afronding
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024-2403446
Twitter.com/JePraktijk
Facebook.com/JePraktijkOnline
linkedin.com/company/je-praktijk-online
www.jepraktijkonline.nl