Workshop set up and schedule...Workshop set up and schedule Before the workshop: Determine where...

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Workshop set up and schedule Before the workshop: Determine where each small group will be set up around the room. Distribute a Post-it, self-stick easel poster (suggested 25 x 30.5, Item 559) and markers for each of the groups. Label the top of post-it with Small Company, Large Company or Academia. Write instructions on the board, per the following pictures: Facilitator’s tasks in the small group: 1. Introduce yourself 2. Ask participants for brief introductions 3. Ask participants about their career goals (take this into account as you facilitate discussion). 4. Briefly review the questions for the discussion 5. Pose the questions, one at a time, and ask for their thoughts 6. Sit back and let the group discuss Refer to the rubric to see if your group is mastering the concepts covered in the lecture If needed, prompt the discussion with the questions provided below 7. Summarize the conversation and start to make the poster 8. Making the poster – ask for a scribe and a presenter. For the presenter, consider encouraging an individual who wants to work on their presenting or a non-native English speaker. 9. If there is time, pose provocative questions (ex: What if the company doesn’t like the deal you propose, what’s your next step? Would you proceed with the collaboration or find a new company to work with?) SCHEDULE: Notes for Course Moderator – the individual introducing the workshop, wrapping up and keeping time Notes for Course Facilitator – the individuals leading the small group discussions Notes: Step 1 Inform the participants that there are # areas to choose from Step 2 Break into groups of 5 to 7 people; adjust for your group size Step 3 Give approximately 30 minutes for the discussion; adjust according to 60 or 90 min session Step 4 Give each group 5 minutes to report out. We found that this is enough time to present their poster and discuss a few questions from the group.

Transcript of Workshop set up and schedule...Workshop set up and schedule Before the workshop: Determine where...

Page 1: Workshop set up and schedule...Workshop set up and schedule Before the workshop: Determine where each small group will be set up around the room. Distribute a Post-it, self-stick easel

Workshopsetupandschedule

Beforetheworkshop:Determinewhereeachsmallgroupwillbesetuparoundtheroom.DistributeaPost-it,self-stickeaselposter(suggested25x30.5,Item559)andmarkersforeachofthegroups.Labelthetopofpost-itwithSmallCompany,LargeCompanyorAcademia.Writeinstructionsontheboard,perthefollowingpictures:

Facilitator’stasksinthesmallgroup:

1. Introduceyourself2. Askparticipantsforbriefintroductions3. Askparticipantsabouttheircareergoals(takethisintoaccountasyoufacilitatediscussion).4. Brieflyreviewthequestionsforthediscussion5. Posethequestions,oneatatime,andaskfortheirthoughts6. Sitbackandletthegroupdiscuss

• Refertotherubrictoseeifyourgroupismasteringtheconceptscoveredinthelecture• Ifneeded,promptthediscussionwiththequestionsprovidedbelow

7. Summarizetheconversationandstarttomaketheposter8. Makingtheposter–askforascribeandapresenter.Forthepresenter,considerencouragingan

individualwhowantstoworkontheirpresentingoranon-nativeEnglishspeaker.9. Ifthereistime,poseprovocativequestions(ex:Whatifthecompanydoesn’tlikethedealyou

propose,what’syournextstep?Wouldyouproceedwiththecollaborationorfindanewcompanytoworkwith?)

SCHEDULE:NotesforCourseModerator–theindividualintroducingtheworkshop,wrappingupandkeepingtimeNotesforCourseFacilitator–theindividualsleadingthesmallgroupdiscussions

Notes:Step1Informtheparticipantsthatthereare#areastochoosefromStep2Breakintogroupsof5to7people;adjustforyourgroupsizeStep3Giveapproximately30minutesforthediscussion;adjustaccordingto60or90minsessionStep4Giveeachgroup5minutestoreportout.Wefoundthatthisisenoughtimetopresenttheirposteranddiscussafewquestionsfromthegroup.

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Workshopsetupandschedule

**Thisisasuggested60minuteschedule.Fora90minutesession,considerlengtheningthegroupdiscussionoraddinganoptionalfacilitator-led,largegroupdiscussionafterthepresentations.5minutes Getsettled,explanationsbeforegroupsbreakout

Classmoderator-“ThisisachanceforyoutoapplysomeoftheabstractconceptsthatJeShauneandChristineintroducedinthevideos.Fortheindustrycases,youwilllookthroughacompanywebsiteanddeterminethefinancialhealth.Youwilllearntonavigatethefinancialstatementsbycalculatingtheirgrossmargin,operatingloss,andburnrate.Intheacademiccase,youwillenvisionyourselfasanewPIanddiscusshowtodevelopafinancialplanandhowyoucalculateburnrate.Pleasetake5-7minutestoreviewthecaseandstartbrowsingthesites(fortheindustrycases).Pleasecollectyourthoughtsonhowtoanswerthequestions.Thefacilitatorswillbeavailableforquestions.Eachgroupwillmakeapostertosharetheircompany’sstrategyandwewilldiscussit.Remembertochooseascribeandpresenterforeachgroup.”Nowlet’sbreakintogroups.Pleasegototheareaofinterest–IndustryorAcademia

20minutes GroupdiscussionFacilitatorintroduction:“Mynameisx,andIworkatX.Mybackground/PhDisinY.I’mheretofacilitatethediscussion,keepthingsmovingalong.Wewillbeusingaonlinefinancialstatementstodetermineacompany’sfinancialhealth.Feelfreetousetheslides.”Participantslookoverthewebsitesanddiscussamongstthemselves.Facilitatorsmayneedtopromptconversationifthereisalull.Remembertorepeatquestionstothegroupifanindividualraisesaquestion.Iftheysaytheyarealldone,getthemthinkingaboutadimensiontheyhaven’taddressedyet.Classmoderator–givea5minutewarningtowinddowndiscussionandtellthemtostartwritingupthepostersiftheyhaven’talreadybegun.

30minutes

Reportout,grouppresentationsClassmoderator-“Great,nowwewillsharewhatyourgroupsidentifiedasthecompany’sgrossmargin,operatingloss,burnrate,andsolvency.Youwillhaveapproximately5minutestopresent.I’llgiveyoua2minutewarningbyholdinguptwofingers.”

Shareposters,seeexamplesbelow[Optional]Facilitatorsaskfollow-up,nextstepquestionsaboutthepresentationstogettheparticipantstothinkmoredeeplyaboutthesubject.

5minutes WrapupClassmoderator–Thanksforattending.Wewillbesendingoutpost-classsurveys.Pleasetake10minutestogiveusfeedback.Wearedevelopingthisworkshoptobesharednationwideandanycomments,suggestions,orkudosthatyougivewillbehelpful.

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Workshopsetupandschedule

SamplepostersfromtheUCSFsessioninJune2016Industryactivity:

1. Reviewthefinancialstatementsfromcompany’swebsite.Youcanalsousedashboardsforexample–GoogleorYahooFinance.Pressreleaseswillprovideinformationaboutpreviousfunding.

2. Inyourgroup,learntonavigatethefinancialstatementsanddeterminethecompany’sfinancialhealthbyansweringthefollowing:• Whatinformationdoeseachtypeofstatementprovide?• Howmanymonthsofcashdotheyhave?• Whatistheircashflow?• Whatistheirgrossmargin?• Whatcanyoutellabouttheiroperatingactivities?

Academicactivity:

1. Imaginestartingupyourlabasanewjuniorfacultymember.2. Considerhowyouwilldevelopafinancialplan.Startby

answeringthesequestions:• Whatdoyouincludeinaforecastofyourbudget?• Howoftendoyouforecast?• Howdoyoucalculatetheburnrateforyourlab?• Whatopportunitycostswillyouconsider?• Howdoesyouroverallstrategyimpactyourfinancial

decisions?

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RubricforfinanceconceptsThistableprovidescriteriatoevaluateifthegroupisprogressingonthecase.Facilitatorsmightfindthistableusefulfordeterminingwhetherparticipantsdemonstratemasteryofbasicandadvancedconcepts,providingfocuseddirection,andclarifyingexpectationsforthegroupactivity.Areaofknowledge

BASICmasteryofconcepts ADVANCEDmasteryofconcepts

Identifythedifferentfinancialstatementsandhowcompaniesusethem

Listthe3typesofstatements Listplacestofindthefinancialstatementsonline(e.g.,companywebsites,dashboards,andSEC.govorEdgar)

Describeuseoftheincomestatement(akaP&Lstatement)andtimelineforuse(yearend)

Canfindcurrentrevenueandnetincomeonthestatement

Describeuseofthebalancesheetandtimelineforuse(snapshotintime)

Givecalculationtodetermineassets(assets=liability+equity)

Describeuseofthecashflowstatementandtimelineforuse

Canfindcurrentcashbalanceonthestatement

Explainconceptssuchasopportunitycost,costofcapitalandnetpresentvalue

Defineopportunitycostandwhousesthisconcept(allindividuals)

Giveexamplesofopportunitycostrelatedtothecompany

Definecostofcapital(perceivedriskofinvestment)andwhousesthisconcept(allorganizations)

ExplaintherelationshipbetweenCOCandperceivedrisk(lessriskyinvestments,lowerCOC)

Describethepracticaluseofnetpresentvalueandwhousesthiscalculation(mainlycompaniesinvaluingassetstoacquireorattractivenessofaproject)

ExplainhowNPViscalculated

Describethepracticaluseofinternalrateofreturn(toevaluatetheattractivenessofaproject/investment)

DescribehowNPVisusedtodetermineinternalrateofreturn(IRR)

Describebenefitsofforecasting Describehowtobuilda5yearsimulatedforecastforacompany

Determiningthefinancialhealthofacompany

Givethecalculationforgrossmarginandexplainwhyit’susefulforcomparingcompanies

Determinethegrossmarginforacompany(GrossProfit=revenue–expenses);grossmargin=GP/revenue

Givethesimplecalculationfornetincome=revenue-expenses-taxes

CalculatethenetincomeforacompanyusingtheP&Lstatement

Definecashburn Describewhythiscalculationisonlyusefulforcompaniesthatoperateataloss

Definesolvency(financialhealthofacompany);cashinbank/monthlyexpenses=numberofmonthsleft

Describewhyit’susefulforasmallcompanyorstart-up,butnotforafullyintegratedcompany

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Notesforfacilitatingthegroupdiscussion

ThankyouforyourinterestandparticipationintheFinanceworkshop.Thegoalofthegroupdiscussionistogivetheparticipantsachancetoapplytheprinciplestheylearnedfromthelecture.Thetasktheywillperformisdeterminingthefinancialhealthofacompanyfrombrowsingthecompany’sonlinefinancialstatements,andcalculatinggrossmargin,operatingloss,andburnrate(ifapplicable).Questionstoanswer:

• Whatinformationdoeseachtypeofstatementprovide?• Howmanymonthsofcashdotheyhave?• Whatistheircashflow?• Whatistheirgrossmargin?• Whatcanyoutellabouttheiroperatingactivities?

Asareminderofwhattheyarelookingfor,wehavedefinedtheconceptsbelow–

Financialstatementsdiscussed! IncomeStatement–revenueandcosts! BalanceSheet–assets,liabilities,equity! CashFlowStatement–operating,investing,andfinancialactivities

Calculations:! Grossmargin=(revenue–COGS)/revenue! Burnrate=(currentcash/annualoperatingloss)*12! Operatingloss=Revenue–(costofrevenue+R&D+SGA+non-recurringcosts+depreciation

&amortization).Forasimplercalculation,don’tincludedepreciationandamortization! Cashflow=currentcash/operatingloss*12

Reviewoffinancialconcepts! Opportunitycost–thecostofthenextbestalternativethatmustbeforegoneinordertochoose

adesiredplan! Costofcapital–therateofreturn(profits)thatis required to persuade an investor to make a

given investment ! Netpresentvalue–thepresentvalueofaninvestment’sexpectedcashinflowsminusthecosts

oftheinvestment;anindicatorofhowvaluableaprojectcouldbeandwhetheritisworthinvestingin(NPV>0meansitcouldaddvaluetothefirm).Forexample:Costtopurchaseandconstructalemonadestandtodayis$100.Presentvalueofcashflowsfromyourkid’sstandforthenext3monthscouldbe$20,$40,$50.NPV=($20+$40+$50)-$100.NPVequals$10.TheNPVispositivesoyoucouldsayyestotheinvestment.

! Internalrateofreturn–theinterestrateatwhichtheNPVofallthecashflowsfromaprojectequalszero;canbeusedtoevaluatetheattractivenessofaprojectorinvestment

ResourcesSecuritiesExchangeandCommission(SEC)website–companyfilingsYahooandGoogleFinance–dashboardsandsummariesofcompanyinfoCompanywebsite–investorsectionWhatifconversationstalls?Below,youwillfindalistofquestionstoprompttheparticipants.ReviewtheRubricforFinancetohelp

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guidethediscussion,andtodetermineifparticipantsinyourgrouparethinkingthroughthebasicconcepts.Afteraskingaquestion,steelyourselftowaitthroughthesilence—responseswillcome.Ifyounoticethesame2-3peoplespeaking,andwantbroaderparticipationyoumightsay:“Let’shearfromsomeonewehaven’theardfromyet”or“Howaboutsomeonefromthissideofthegroup?”etc.Movearoundthegroup—youwillboostparticipationbyfacingdifferentdirectionsinthegroup.Questionstopromptconversation:

! What’sfoundontheincomestatement?Revenueandcosts.Canbesummarizedastherevenue(topline)andnetincome(bottomline)

! Whatfinancialstatementdoyouusetocalculategrossmargin?TheincomestatementorP&L(profit&loss).Toplineisrevenuefor2015.Thenfindthecostofgoods.Lilly20Band5B,respectively.GrossmarginforLillyis75%.

! Whydowecalculategrossmargin?Grossmargingivesapercentagetocomparecompaniesmoreeasily.Forexample,asmallcompanymighthaverevenueof25Mwherealargepharmamightstartat20B.Difficulttocomparethis,sogrossmarginisapercentageorratiothatletsyoucompareappleswithapples

! Whatfinancialstatementdoyouusetocalculateoperatingloss?TheincomestatementorP&L(profit&loss).Revenue–(Costofrevenue+R&D+SGA+non-recurringcosts+Depreciation&Amortization).ForLilly,17Bannuallyor1.5Bmonthlyinexpenses.

! What’sonthebalancesheet?Assetsandliabilities–whatyouhaveandyourdebts.It’sasnapshotandchangesnextmonthorevennextbusinessday.Themostimportantpartiscash.Howmuchcashdotheyhaveonhand?Pfizer3.64B

! Howdoyoucalculatethecashburnrateorrunrateforacompany?Thecalculationismonthsofcashdividedbyoperatinglossmultipliedby12.Rememberthiscalculationisusefulonlyifthecompanyissellinglessthantheyareexpensing.Ifthecompanyismakingaprofit,theyarenotburningcash.Pfizer8.6Bisthecash.

Whattypesofquestionsmighttheparticipantsaskmeduringthediscussion?Whenwepreviouslyadministeredthiscourse,werecordedthemostcommonquestions.Belowyouwillfindthislistalongwithpossibleresponsesinthegraytext,followingthequestion.Facilitator’stip–Thefacilitator’sroleistopromptthegroupdiscussion.Whenastudentorpostdocasksaquestion,considergivingabroadanswertogetthemstarted,butthenpointtheminthedirectionofthewebsitewheretheycanfinditthemselves.Youmayalsoaskthequestionbacktothegrouptoseeifanyoneelsehasaresponse.QuestionsparticipantsmayaskFINDINGANDINTERPRETINGTHESTATEMENTS

! WheredoIfindthe10Konthecompanywebsite?Theinvestorsection,lookforthetablewithtealandwhitelines

! What’stheadvantageofusingadashboard(YahooorGoogleFinance)versusthecompanywebsite?Thedashboardshelptointerpretthedatawithoutallthenumbers,canmakemore

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sensetosome.Keepinmind,someoneispullingthedataforthesedashboardsandtheymaynotbeaccurateorupdated,sotobesure,usethestatementsonthecompanywebsite.

! Whatisa10K?Technically,it’sanannualreportrequiredbytheU.S.SecuritiesandExchangeCommission(SEC),thatgivesacomprehensivesummaryofacompany'sfinancialperformance;publiclytradedcompanies.Note:a10KendsatyearendorDecember31.

! Whatisa10Q?Thequarterlyreports! Wherecanyoureadthefinancialreportsforprivatecompanies?Possibleanswer–youhaveto

knockondoors.! Whatisadeal?adevelopmentdealorcollaborationthatcouldeventuallyleadtorevenue.! Whereisthe10KlistedonYahooFinance?Finance.yahoo.com.Entercompanynameortrading

ticker(forexample:PfizerorPFE)onsearchbarlocatedontopofwebpage.Thenclickon‘Financials’tabtofindsimplefinancialstatements.Forthefullstatements,clickon‘Profile’abovechart

! Whatnumbersinparenthesisorbrackets?Inaccounting,expensesareinparenthesisandanegativesignprecedespurchases.Itindicatesnegativevalueslikeexpensesorlosses.Forexample:Operatingexpenses,NetProfitincaseofLoss.

GROSSMARGIN

! Whatdoesagrossmarginof25%mean?Foreverydollarthecompanygetsasrevenue,theyearn25centsinprofitandtheyuseanother75centstoproducethegoods.Forexample:Tomanufactureacellphone,ifyouspend$75andsellitfor$100,then$25isyourgrossprofit.25%isyourgrossmargin[(revenue-costofgoods)/revenue]

! DowecalculatetheotherexpenseslikeSGAwhendetermininggrossmargin?No,onlyusecostofgoodssold(COGS).RevenueminusCOGSdividedbyrevenue

! Howdowecalculateoperationalprofit?Revenueminuscostofgoodssoldminusexpenses.ExpensesaremainlyR&DandSG&A

! WhatdoesSG&Astandfor?Selling,generalandadministrativeexpenses.Anythingtokeepthelightson.Couldincludemarketingcosts,salariespaidtoemployees,transportation,rentpaidforbuilding,securityandmaintenanceofofficepremises.

BURNRATE&CASHFLOW

! Ifyouwanttolookathowmanymonthsofcashtheyhavewhichstatementdoyouuse?Cashflow.Totalcashisdeterminedfromoperatingactivities

! Whyisthecompany’scashflownegative?[Maybethecaseiftheexampleisastart-up]Well-fundedorwell-establishedcompaniesdoholdsufficientcashtooperateforacertainperiod,unlikesomestart-ups.Start-upsmaybeincurringoperationallosses.Theymaynotbegeneratingprofitsinitially;theymaygetminimumsupportmoneyfromgrants,investorsandothersources.

! Whatdoesanegativecashflowmean?Doesn’tmeanthecompanyisdonefor,butthecompanymaynothavemoneyattheendoftheyear.Negativecashflowmeansthatcompanyisspendingmoremoneythanitisgeneratingincomefromitsbusiness.Forstart-upsitmayindicatethatcompanyisinvestingmoreonR&D,newinfrastructure,marketing&promotionalactivitiesbeforeitcangenerateenoughrevenuetocoverexpenses.Whatcanacompanydo-takeouta

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Notesforfacilitatingthegroupdiscussion

loan,drawmorefrominvestorsorshareholderstocoverthecashflowgaptogetoutofthenegative.

! Ifthecompanyhasanegativecashflow,canweworkoutmonthsofcash?Yes,lookatthebalancesheet,gotocurrentassetsandusethechangeincashflowfromtheincomestatementastheburnrate.ForEliLilly–cashequivalentsis3.6Bandaddinshortterminvestmentstoroundoutat4Bincash.Ourchangeincashfromlastyear(annualoperatinglossfromthecashflowsheet)wasnegative200M.Usethecurrentcashwehave4Bdividethatbyannualoperatinglossandmultiplyby12(260months)–soyoucanseewhyit’strivial.It’salongtime.

! Inacademiaareyouoperatinginthenegative?Yes,youconsideritoperatingloss.! Canyoucalculateburnrateifthecompanyisoperatinginthepositive/makingmoney?Youcan,

butbecausethecompanyismakingaprofit,theyaren’tburningcash.Ifacompanyweresellingmorethantheyaremakingorexpensing,thenthatcompanywouldbeburningcash.Profitmakingcompaniespileupcash.Forexample:Apple,asofJune2016hadmorethan$61billionincashandshort-terminvestments.Cashburnmeans,evenifApplestopsearningmoneyfromtoday(notsellingtheiriPhones&iPads),howmanymoremonthsitcansustainwithavailablecash.

! Whatisthedifferencebetweenexpensesandcashburn?Expensesaremoneyspentonkeepingthebusinessoperational.Whereascashburnisutilizingavailablecashtopayforexpenses.

OPERATINGLOSS

! [EliLilly]Theylostalotofmoneywithfinancing.Companiestendtolosemoneywithfinancing.Financingisnegative.Investingisalsonegativeunlessthecompanysellsabigpartofthecompanytomakemoney.Usuallyoperationsisthemakeorbreaksideofcashflow.Ifyou’reoperatingefficientlythenyoucantrytodomoreontheI/Fsideandgeneratemoneyforthecompany.IfLillyisnotoperatingefficiently,itmightbebettertoinvestorspendthatmoneyonoperatingmoreefficiently.It’stypicallyagoodstrategytoinvestinstocksafterthecompanyhasitsownfinancestogether.

! Howcanacompanygeneratemoneythroughinvestingandfinance?Ittakestime.EliLilly–inthisexample,sayLillywantedtotakeanewexperimentaldruginphaseII,theywillinvestinthatdrugataratethattheyknowtheycanmakemoneyback.Thepotentialistosellforbillions,butittakes100Mtoinvesttoday.

! [EliLilly]Thenetincomeisabout10%or2.4B.Ifthecashflowisnegative,whyinvestthe10%ratherthanworktowardsthepositive?Cashflowishowacompanymanagescash,andnegativedoesn’tmeanthecompanyisdoingaterriblejob.Forexample,ifit’spositivethecompanycouldtobemoreefficientwithcash.Forexample:Applehastoomuchcash–they’renotdoinganythingwithit.Theycouldmakemoreunitsorre-investthatnetincome;coulddomoreacquisitionsorinvesting.AlsomostoftheAppleshareholderspreferdividendpayoutsregularlythanreinvesting,whichisasourceofincomeforthem.Whereas,EliLillyshareholderspreferinternalgrowthandexpectmorebenefitsinthefuture.

! Ifacompanyhas10%toinvest,shouldtheyinvestintheirownoperationsorinvestexternally?It’smoneythatgetsmovedaroundwithinthecompany.Thecompanycouldgivedividends,payoffdebt,invest,andsomuchmore.That10%couldgointocostofcapital,anotherratiotocomparetoothercompanies.

! Whatissolvency?Theabilityofacompanytoreachitslong-termgoalsorfinancial

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commitments.Abilitytomeetshort-termgoalsorpayshort-termobligations,orsellassetstoraisecashisoftenreferredtoasliquidity.Itmostlyreferstototalassetsoncompany’sbalancesheet.

! [EliLilly]Theyarespending1.5Bmonthly.Howdoyoudeterminesolvency?Determinehowmuchcashtheyhaveonhand.ForLilly,theyhave4.5B,sotheyonlyhaveacouplemonths.Soifthiscompanystopsmakingmoneyanddidn’tmakeanotherdime,theycouldcovertheirfinancialcommitments/expensesandtheywouldhave3monthstocomeupwithasolution.

! Whatisthedifferencebetweentheannualoperatinglossandyearoveryearloss?AnnualOperatingLossisforaspecificyear,forexample$100Min2014and$120Min2015.YearoverYearlossisthecomparisonbetweenspecificperiods;inthiscaseit’s$20M(20%)morein2015.Theyearoveryearlosstellsyouaboutthecompany’sgrowthandhowthecompanyismanagingcapital.Howmuchmoneyyoumakeisimportant,butonWallStreetit’simportanthowmuchyou’regrowingsalesandEPS.Howisthecompanytakingthemoneyandre-investingitandgrowingsales?

! Whatisearningspershare(EPS)?Earningsarethebottomline,likenetincome.Pershareisdividingthatnetincomebyhowmanysharesthecompanyhas.Ex:Ifthecompanymade1Mthatyearandhas1Mshares,theEPSis$1.It’sanindicationofhowprofitableacompanyis.Thatgrowth,yearoveryearisusedtoseeifacompanyovertheyearsisgrowingorshrinking.

CASHFLOW

! Wheredoyoufindthecashflowstatement?TheCFstatementislistedafterthebalancesheet.ForPfizer2015:page70.

! WhatarethepartsoftheCFstatement?CFfromoperations,CFfromfinancingandCFfrominvesting.CFfromoperatingactivitiesisbasicallyhowmuchcashisflowingintothecompany.Intheincomestatement,thisisthenetprofit.Howmuchissoldminushowmuchwasexpensed,netincome.ButwithCF,needtoconsiderdepreciation.Intheincomestatementthecompanysold100M,butspent20MinR&Dand40MinSG&A,soit’s40Minprofit,butinthoseexpenses,needtoincludedepreciationandstockbasedcompensationthatwasgiventoemployees.Thisisn’tcashthatwastakenoutofpocket,butit’sacost,andit’stakenoutsothecompanypayslesstaxes.CashwilltakenetprofitfromtheP&Landaddbackthenon-cashitems,toaddbackdepreciationandstockbasedcompensation,becausethatmoneydidn’tflowout.AndCFfromoperationsishowmuchflowsinoroutofthecompany.ForPfizer,2015-14.5B.

POSTERSESSIONS

• Howdoyoucomparegrossmargins?ThehighertheGMthebetterthecompanyperformance.• Grossmarginscanbecomparedindifferentways:

o GrossMarginsforthesamecompany(2015vs2016)isaYoYcomparisono GrossMarginsforCompanyAvsCompanyBinspecificperiod.Forexample:2015GMof

EliLillyvs2015GMofGILD.Thisenablesinvestorstoanalyzewhichcompanyisdoingbetterinthemarket.Usuallycomparisonhappenswithinpeersinthesameindustry.