“Pimp your LinkedIn profile & get noticed"

Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be – www.YouBrandBuilder.com

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What is Personal Branding?

What is Personal Branding?

WIKI: Personal branding is the practice of people marketing themselves and their careers as

brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.

 The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

What is Personal Branding?

1st, 2nd, 3rd, 4th…

impression you

What is Personal Branding?

What is Personal Branding?

Why Personal Branding?

5 steps – the BRAND© model

Become aware of the real YOUReach out to your target audienceAnswer your target audience’s needsName and claim your personal brandDeliver your message

5 steps – the BRAND© model - short

Who do you want to helpWhat do you offerWhy are you qualified

LinkedIn

Photo Headline Summary Add Media Call to Action Experience Recommendations Groups CV

LinkedIn – Photo

LinkedIn – Headline

Keywords / Strong result oriented phrase

LinkedIn – Summary

Target audience

contact

Proof

LinkedIn – add media

LinkedIn – call to action

LinkedIn – experience

LinkedIn - recommendations

LinkedIn - Groups

LinkedIn – CV

http://resume.linkedinlabs.com

How about your Personal Brand & LinkedIn profile?

Free Personal Branding Scan:Telephone or skype session: We analyse your actual positioning Identify your Goals Close the gap Action plan

Interested? Greet.bunnens@hr-vibe.be

Thank You!

Greet Bunnens+32.478.39.02.69Greet.bunnens@hr-vibe.be and social media!