WORKSHOP ON ‘ICT’ IN AGRICULTURE & RURAL DEVELOPMENT ICT IN THE EMPOWERMENT OF INDIAN FARMING...

WORKSHOP ON ‘ICT’ IN WORKSHOP ON ‘ICT’ IN AGRICULTURE & AGRICULTURE &

RURAL DEVELOPMENTRURAL DEVELOPMENT ICT IN THE EMPOWERMENT OF ICT IN THE EMPOWERMENT OF

INDIAN FARMING COMMUNITY : THE INDIAN FARMING COMMUNITY : THE SUCCESS STORY OF EENADU GROUPSUCCESS STORY OF EENADU GROUP

DR. V. RANGA RAODR. V. RANGA RAOCHIEF OPERATING OFFICER,CHIEF OPERATING OFFICER,

ETV-ANNADATA, RAMOJI FILM CITYETV-ANNADATA, RAMOJI FILM CITYHYDERABADHYDERABAD

1818thth – 19 – 19thth DECEMBER, 2003 DECEMBER, 2003Venue : DA-IICT Campus, Gandhinagar, Venue : DA-IICT Campus, Gandhinagar,

GujaratGujarat

DIVERSIFIED INTERESTS IN :DIVERSIFIED INTERESTS IN :

FINANCEFINANCE MEDIAMEDIA

- PRINT- PRINT

- TELEVISION - TELEVISION HOSPITALITY HOSPITALITY TOURISM—RAMOJI FILM CITYTOURISM—RAMOJI FILM CITY

(contd)(contd)

EENADU / RAMOJI GROUPEENADU / RAMOJI GROUP

EENADU / RAMOJI EENADU / RAMOJI GROUPGROUP

FOOD PROCESSING FOOD PROCESSING

FILM PRODUCTIONFILM PRODUCTION

FILM DISTRIBUTIONFILM DISTRIBUTION

ADVERTISINGADVERTISING

EENADU / RAMOJI GROUPEENADU / RAMOJI GROUP

Print Media :Print Media : EENADU Telugu Daily Newspaper EENADU Telugu Daily Newspaper

(Circulation over one Million)(Circulation over one Million) ANNADATA – Telugu Monthly Farmers’ ANNADATA – Telugu Monthly Farmers’

Journal, (Circulation 1,75,000)Journal, (Circulation 1,75,000) KRISHIK BANDHU – Kannada Monthly KRISHIK BANDHU – Kannada Monthly

Farmer’s Journal (Launched in July 2003)Farmer’s Journal (Launched in July 2003) NEWSTIME English DailyNEWSTIME English Daily Three Telugu Monthly / Weekly JournalsThree Telugu Monthly / Weekly Journals

EENADU / GROUP’S MEDIAEENADU / GROUP’S MEDIA

T e l e v i s i o n :T e l e v i s i o n :

- ETV (Telugu)- ETV (Telugu) HINDI : HINDI :

- ETV (Bangla)- ETV (Bangla) - ETV (UP) - ETV (UP)

- ETV (Marathi)- ETV (Marathi) - ETV (MP) - ETV (MP)

- ETV (Kannada)- ETV (Kannada) - ETV (Bihar)- ETV (Bihar)

- ETV (Oriya)- ETV (Oriya) - ETV (Rajasthan)- ETV (Rajasthan)

- ETV (Urdu)- ETV (Urdu)

- ETV (Gujarati)- ETV (Gujarati)

LEVERAGING THE TREMENDOUS LEVERAGING THE TREMENDOUS REACH & POWER OF REGIONALREACH & POWER OF REGIONAL PRINT MEDIA TO SERVE PRINT MEDIA TO SERVE THE INDIAN FARMER :THE INDIAN FARMER :

““ANNADATA” MONTHLY TELUGU FARM JOURNAL ANNADATA” MONTHLY TELUGU FARM JOURNAL

YEAR OF LAUNCHING 1969 : TODAY’S YEAR OF LAUNCHING 1969 : TODAY’S CIRCULATION 1,75,000CIRCULATION 1,75,000

FOCUS : AGRICULTURE & ALLIED SECTORSFOCUS : AGRICULTURE & ALLIED SECTORS

POPULAR WITH FARMERS IN A.P AS WELL AS FARMERS POPULAR WITH FARMERS IN A.P AS WELL AS FARMERS OF BILINGUAL AREAS OFOF BILINGUAL AREAS OFNEIGHBOURING STATES - KARNATAKA,NEIGHBOURING STATES - KARNATAKA,TAMILNADU, ORISSA & MAHARASHTRA.TAMILNADU, ORISSA & MAHARASHTRA. (contd)(contd)

LEVERAGING THE TREMENDOUS LEVERAGING THE TREMENDOUS REACH & POWER OF REGIONAL REACH & POWER OF REGIONAL PRINT MEDIA TO SERVE PRINT MEDIA TO SERVE THE INDIAN FARMER :THE INDIAN FARMER :

““KRISHIK BANDHU” A MONTHLY KANNADA KRISHIK BANDHU” A MONTHLY KANNADA FARM JOURNAL FARM JOURNAL

YEAR OF LAUNCHING : JULY 2003 YEAR OF LAUNCHING : JULY 2003 FOCUS : AGRICULTURE & ALLIED SECTORS FOCUS : AGRICULTURE & ALLIED SECTORS FEED BACK/RESPONSE FROM THE TARGET FEED BACK/RESPONSE FROM THE TARGET

GROUP: VERY ENCOURAGING.GROUP: VERY ENCOURAGING.(contd)(contd)

LEVERAGING THE REMENDOUS LEVERAGING THE REMENDOUS REACH & POWER OF REACH & POWER OF REGIONAL PRINT MEDIA TOREGIONAL PRINT MEDIA TOSERVE THE INDIAN FARMER :SERVE THE INDIAN FARMER :

PLANS AFOOT FOR PUBLISHING PLANS AFOOT FOR PUBLISHING ANNADATA IN OTHER REGIONAL ANNADATA IN OTHER REGIONAL LANGUAGES.LANGUAGES.

EENADU - TELUGU DAILYEENADU - TELUGU DAILY EENADU TELUGU DAILY (YEAR OF LAUNCHING EENADU TELUGU DAILY (YEAR OF LAUNCHING

1974).1974). PUBLISHED FROM 19 CENTRES IN THE STATE AND PUBLISHED FROM 19 CENTRES IN THE STATE AND

FOUR METROS WITH A CIRCULATION OF OVER ONE FOUR METROS WITH A CIRCULATION OF OVER ONE MILLION.MILLION.

A SPECIAL FEATURE OF THE DAILY : PUBLISHES A SPECIAL FEATURE OF THE DAILY : PUBLISHES DISTRICT SPECIFIC MINI EDITIONS BESIDES THE DISTRICT SPECIFIC MINI EDITIONS BESIDES THE MAIN PAPER IN ALL 22 DISTRICTS OF ANDHRA MAIN PAPER IN ALL 22 DISTRICTS OF ANDHRA PRADESH (LAUNCHED IN 1989).PRADESH (LAUNCHED IN 1989).

EENADU SETS A NEW PARADIGM IN THE PRINT EENADU SETS A NEW PARADIGM IN THE PRINT MEDIA WITH ITS SPECIAL DAILY FOCUS ON FARM MEDIA WITH ITS SPECIAL DAILY FOCUS ON FARM SECTOR: OFFERS AN EXCLUSIVE PAGE UNDER SECTOR: OFFERS AN EXCLUSIVE PAGE UNDER “RYTE RAJU” FOR THE BENEFIT OF THE FARMERS.“RYTE RAJU” FOR THE BENEFIT OF THE FARMERS.

(contd)(contd)

EENADU - TELUGU DAILYEENADU - TELUGU DAILY

TODAY, ALL 22 DISTRICT EDITIONS IN A.P.CARRY TODAY, ALL 22 DISTRICT EDITIONS IN A.P.CARRY A DISTRICT SPECIFIC WRITE UP ON A DISTRICT SPECIFIC WRITE UP ON AGRICULTURE & ALLIED SUBJECTS.AGRICULTURE & ALLIED SUBJECTS.

ALSO CONDUCTS PERIODICALLY FARMERS’ ALSO CONDUCTS PERIODICALLY FARMERS’ FORUMS ON DIFFERENT ISSUES IN THE FORUMS ON DIFFERENT ISSUES IN THE DISTRICTS.DISTRICTS.

THE PIONEERING MOVE OF EENADU SETS THE PIONEERING MOVE OF EENADU SETS A PRECEDENT AND AN EXAMPLE FOR OTHER A PRECEDENT AND AN EXAMPLE FOR OTHER REGIONAL DAILIES.REGIONAL DAILIES.

AGRICULTURAL EXTENSIONAGRICULTURAL EXTENSION THROUGH THE REGIONAL THROUGH THE REGIONAL PRINT MEDIAPRINT MEDIA

TODAY “RYTE RAJU” OF EENADU DAILY NEWS TODAY “RYTE RAJU” OF EENADU DAILY NEWS PAPER AND THE MONTHLY ANNADATA FARM PAPER AND THE MONTHLY ANNADATA FARM MAGAZINE TOGETHER WITH ANNADATA DAILY MAGAZINE TOGETHER WITH ANNADATA DAILY AGRICULTURAL TELECAST CONSTITUTE AGRICULTURAL TELECAST CONSTITUTE INVALUABLE SOURCES OF INFORMATION TO INVALUABLE SOURCES OF INFORMATION TO THE FARMERS ABOUT LATEST KNOW–HOW IN THE FARMERS ABOUT LATEST KNOW–HOW IN THE FIELD.THE FIELD.

TOGETHER THEY HAVE BECOME A FRIEND, TOGETHER THEY HAVE BECOME A FRIEND, PHILOSOPHER & GUIDE TO THE FARMERS OF PHILOSOPHER & GUIDE TO THE FARMERS OF A.P.A.P.

EENADU GROUP’S FORAY INTOEENADU GROUP’S FORAY INTOTHE TELEVISION MEDIA THRU THE TELEVISION MEDIA THRU ITS REGIONAL CHANNELSITS REGIONAL CHANNELS

EENADU GROUP MOVES TO HARNESS THE EENADU GROUP MOVES TO HARNESS THE TREMENDOUS SYNERGY PRINT MEDIA OFFER TREMENDOUS SYNERGY PRINT MEDIA OFFER WITH TELEVISION – THE LAUNCHING OF ETV.WITH TELEVISION – THE LAUNCHING OF ETV.

IN THE PRIVATE SECTOR ETV IS ONE OF THE IN THE PRIVATE SECTOR ETV IS ONE OF THE LARGEST CABLE & SATELLITE TELEVISION LARGEST CABLE & SATELLITE TELEVISION NETWORKS IN THE COUNTRY WITH AS MANY NETWORKS IN THE COUNTRY WITH AS MANY AS 10 REGIONAL CHANNELS BESIDES AN AS 10 REGIONAL CHANNELS BESIDES AN EXCLUSIVE URDU CHANNEL.EXCLUSIVE URDU CHANNEL.

-- ETV – TELUGU : LAUNCHED ON 30th ETV – TELUGU : LAUNCHED ON 30th JUNE, JUNE, 1996.1996.

(contd) (contd)

EENADU GROUP’S FORAY EENADU GROUP’S FORAY INTO THE TELEVISION MEDIAINTO THE TELEVISION MEDIATHRU ITS REGIONAL CHANNELSTHRU ITS REGIONAL CHANNELS

-- ETV – BANGLA : LAUNCHED ON ETV – BANGLA : LAUNCHED ON

14th APRIL, 2000.14th APRIL, 2000.

-- ETV – MARATHI: LAUNCHED ON ETV – MARATHI: LAUNCHED ON

9th JULY, 2000.9th JULY, 2000.(contd)(contd)

EENADU GROUP’S FORAY INTO EENADU GROUP’S FORAY INTO THE TELEVISION MEDIA THRU THE TELEVISION MEDIA THRU ITS REGIONAL CHANNELSITS REGIONAL CHANNELS

- ETV – KANNADA : LAUNCHED ON 11th ETV – KANNADA : LAUNCHED ON 11th DECEMBER, 2000DECEMBER, 2000

- ETV – URDU : LAUNCHED ON 15th AUGUST, ETV – URDU : LAUNCHED ON 15th AUGUST, 20012001

-- ETV – M.P., U.P., BIHAR, RAJASTHAN, ETV – M.P., U.P., BIHAR, RAJASTHAN, GUJARATI & ORIYA LAUNCHED ON 28th GUJARATI & ORIYA LAUNCHED ON 28th JANUARY, 2002JANUARY, 2002

ETV’S TRYST WITH INDIAN ETV’S TRYST WITH INDIAN FARMER THRU ITS FIRST EVER FARMER THRU ITS FIRST EVER REGIONAL CHANNEL - TELUGU : REGIONAL CHANNEL - TELUGU : ANNADATA – ANNADATA – A DAILY HALF AN HOUR A DAILY HALF AN HOUR REGIONAL REGIONAL BASED FARMERS PROGRAMBASED FARMERS PROGRAM

RIGHT FROM THE DAY THE 1ST REGIONAL RIGHT FROM THE DAY THE 1ST REGIONAL CHANNEL WAS LAUNCHED (JUNE 1996) ETV CHANNEL WAS LAUNCHED (JUNE 1996) ETV HAS BEEN OFFERING AN EXCLUSIVE HALF AN HAS BEEN OFFERING AN EXCLUSIVE HALF AN HOUR DAILY PROGRAM ON AGRICULTURE & HOUR DAILY PROGRAM ON AGRICULTURE & ALLIED SECTORS UNDER THE NAME ALLIED SECTORS UNDER THE NAME “ANNADATA”.“ANNADATA”.

THE PROGRAM IS TELECAST EVERYDAY THE PROGRAM IS TELECAST EVERYDAY BETWEEN 6.30 A.M TO 7.00 A.M.BETWEEN 6.30 A.M TO 7.00 A.M.

OVER THE YEARS, ANNADATA HAS BECOME AN OVER THE YEARS, ANNADATA HAS BECOME AN INSEPARABLE PART OF ANDHRA FARMERS.INSEPARABLE PART OF ANDHRA FARMERS.

ETV THRU ITS 10 REGIONAL CHANNELS ETV THRU ITS 10 REGIONAL CHANNELS TAKES ANNADATA INTO ALL MAJOR TAKES ANNADATA INTO ALL MAJOR AGRICULTURAL BASTIONS OF THE AGRICULTURAL BASTIONS OF THE

OUNTRYOUNTRY

THE TREMENDOUS POPULARITY OF ANNADATA IN THE TREMENDOUS POPULARITY OF ANNADATA IN ANDHRA PRADESH ENCOURAGES THE GROUP EXPAND ANDHRA PRADESH ENCOURAGES THE GROUP EXPAND ETV INTO ALL OTHER MAJOR REGIONAL LANGUAGES / ETV INTO ALL OTHER MAJOR REGIONAL LANGUAGES / STATES.STATES.

TODAY FARMERS FROM AS MANY AS 13 STATES HAVE TODAY FARMERS FROM AS MANY AS 13 STATES HAVE ACCESS TO ANNADATA WHICH IS STATE / REGION / ACCESS TO ANNADATA WHICH IS STATE / REGION / SITUATION SPECIFIC.SITUATION SPECIFIC.

THE PROGRAM IS UNIQUE & HAS PERHAPS FEW / NO THE PROGRAM IS UNIQUE & HAS PERHAPS FEW / NO PARALLELS IN THE HISTORY OF PRIVATE CABLE & PARALLELS IN THE HISTORY OF PRIVATE CABLE & SATELLITE TV IN THE WORLD.SATELLITE TV IN THE WORLD.

ANNADATA – REGIONAL ANNADATA – REGIONAL AGRICULTURAL DAILY TELECAST AGRICULTURAL DAILY TELECAST FOR FARMERS : ITS PHILOSOPHY, FOR FARMERS : ITS PHILOSOPHY, VISION & MISSIONVISION & MISSION

PHILOSOPHY PHILOSOPHY SERVICE ORIENTED : COMMITMENT TO FULFIL SERVICE ORIENTED : COMMITMENT TO FULFIL

A SOCIAL RESPONSIBILITY IN A COUNTRY A SOCIAL RESPONSIBILITY IN A COUNTRY WHERE AGRICULTURE IS THE ORBITER OF WHERE AGRICULTURE IS THE ORBITER OF

THE LIVING STANDARDS OF 70% OF THE THE LIVING STANDARDS OF 70% OF THE POPULATION.POPULATION.

PRIMARILY NON-COMMERCIAL.PRIMARILY NON-COMMERCIAL.

DRIVEN MAINLY BY SERVICE MOTTO RATHER DRIVEN MAINLY BY SERVICE MOTTO RATHER THAN REVENUES .THAN REVENUES .

ANNADATA REGIONAL DAILY ANNADATA REGIONAL DAILY TELECASTS FOR FARMERS : ITS TELECASTS FOR FARMERS : ITS PHILOSOPHY, VISION & MISSIONPHILOSOPHY, VISION & MISSION

VISION VISION BECOME AN INSEPARABLE PART OF INDIAN BECOME AN INSEPARABLE PART OF INDIAN

FARMERS. FARMERS. BE THEIR TRUSTED AND RELIABLE FRIEND, GUIDE BE THEIR TRUSTED AND RELIABLE FRIEND, GUIDE

& PHILOSOPHER.& PHILOSOPHER. MISSIONMISSION

SERVE AS A WINDOW ON TO THE WORLDSERVE AS A WINDOW ON TO THE WORLD OF NEW OPPORTUNITIES IN AGRICULTURE & OF NEW OPPORTUNITIES IN AGRICULTURE & ALLIED SECTORS.ALLIED SECTORS.

ACT AS AN INTERFACE / LINK BETWEEN ACT AS AN INTERFACE / LINK BETWEEN FARMERS & RESEARCHERS.FARMERS & RESEARCHERS.

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM “ANNADATA” : ITS PROGRAM “ANNADATA” : ITS

STRUCTURINGSTRUCTURING

THE PROGRAM IS PLANNED & STRUCTURED BASED ON AGRO-THE PROGRAM IS PLANNED & STRUCTURED BASED ON AGRO-CLIMATIC APPROACH & GROUND LEVEL PRIORITIES / CLIMATIC APPROACH & GROUND LEVEL PRIORITIES / POTENTIALS / OPPORTUNITIES / REQUIREMENTS.POTENTIALS / OPPORTUNITIES / REQUIREMENTS.

COVERS EVERYDAY 6–8 SELECTED STORIES / TOPICS WHICH COVERS EVERYDAY 6–8 SELECTED STORIES / TOPICS WHICH AREARE HIGHLY SEASON / SITUATION / REGION SPECIFIC.HIGHLY SEASON / SITUATION / REGION SPECIFIC. IN TUNE WITH GROUND LEVEL PRIORITIES / FOCUS / IN TUNE WITH GROUND LEVEL PRIORITIES / FOCUS /

PROBLEMS & BROAD BASED i.e. COVERS ALL ACTIVITIES - PROBLEMS & BROAD BASED i.e. COVERS ALL ACTIVITIES - BOTH EXISTING AS WELL AS THOSE OFFERING SPECIFIC BOTH EXISTING AS WELL AS THOSE OFFERING SPECIFIC POTENTIALSPOTENTIALS

(contd)(contd)

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM PROGRAM

“ANNADATA” :ITS “ANNADATA” :ITS STRUCTURINGSTRUCTURING

WHOLLY VISUAL BASED, INFORMATIVE & VALUE WHOLLY VISUAL BASED, INFORMATIVE & VALUE ADDING. ADDING.

PREDOMINANTLY BASED ON REAL FARM PREDOMINANTLY BASED ON REAL FARM SITUATIONS / FARMER EXPERIENCES / MACRO PLOT.SITUATIONS / FARMER EXPERIENCES / MACRO PLOT.

ESSENTIALLY FIELD & VISUAL BASED-NO ROUTINE ESSENTIALLY FIELD & VISUAL BASED-NO ROUTINE SEMINARS, CONFERENCES, SEMINARS, CONFERENCES, IN-HOUSE RECORDINGS ETC.IN-HOUSE RECORDINGS ETC.

DURATION OF INDIVIDUAL STORIES: MAXIMUM 5-6 DURATION OF INDIVIDUAL STORIES: MAXIMUM 5-6 MINUTES (NEED BASED).MINUTES (NEED BASED).

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM “ANNADATA” : ITS KEY PROGRAM “ANNADATA” : ITS KEY

FOCUS & SCOPEFOCUS & SCOPE

AGRICULTARAL & A WHOLE GAMUT OF ACTIVITIES AGRICULTARAL & A WHOLE GAMUT OF ACTIVITIES RELATED TO IT i.e. HOLISTIC & FARMING SYSTEMS RELATED TO IT i.e. HOLISTIC & FARMING SYSTEMS BASED APPROACH.BASED APPROACH.

FARMER–THE DRIVING FORCE &KEY BENEFICIARY. FARMER–THE DRIVING FORCE &KEY BENEFICIARY.

OTHER STAKE HOLDERS : STATE & CENTRAL OTHER STAKE HOLDERS : STATE & CENTRAL RESEARCH INSTITUTES, UNIVERSITIES, RESEARCH INSTITUTES, UNIVERSITIES, DEVELOPMENT DEPARTMENTS, N.G.O’S, FARMER DEVELOPMENT DEPARTMENTS, N.G.O’S, FARMER ORGANIZATIONS,ORGANIZATIONS,

AGRI-BUSINESS COMPANIES, COMMODITY BOARDS AGRI-BUSINESS COMPANIES, COMMODITY BOARDS ETC.,ETC.,

(contd)(contd)

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM “ANNADATA” : PROGRAM “ANNADATA” : ITS KEY FOCUS & SCOPEITS KEY FOCUS & SCOPE

PROVEN & FARMWORTHY TECHNOLOGIES /PROVEN & FARMWORTHY TECHNOLOGIES /

PRODUCTS / PROCESSES WHICH AREPRODUCTS / PROCESSES WHICH ARE

IMPLEMENTABLE, SEASONALLY RELEVANT, IMPLEMENTABLE, SEASONALLY RELEVANT,

SITUATION / LOCATION / REGION SPECIFIC SITUATION / LOCATION / REGION SPECIFIC

VISUALS – FIELD BASED & USER ORIENTED.VISUALS – FIELD BASED & USER ORIENTED.

THE DAILY THE DAILY AGRICULTURALPROGRAMAGRICULTURALPROGRAM“ANNADATA” : PROGRAM“ANNADATA” : PROGRAM

MIX & CONTENT MIX & CONTENT

AGRI-HORTI CROPS, LIVESTOCK, FISH ETC., AND THEIR AGRI-HORTI CROPS, LIVESTOCK, FISH ETC., AND THEIR IMPROVEMENT.IMPROVEMENT.

CROPPING AS WELL AS MIXED FARMING SYSTEMS. CROPPING AS WELL AS MIXED FARMING SYSTEMS. (SEQUENTIAL, INTER & MULTIPLE, CROP / TREE / LIVESTOCK (SEQUENTIAL, INTER & MULTIPLE, CROP / TREE / LIVESTOCK MIX ETC.)MIX ETC.)

SOIL, PLANT & ANIMAL NUTRITION & HEALTH INCLUDING SOIL, PLANT & ANIMAL NUTRITION & HEALTH INCLUDING RESOURCE MANAGEMENT.RESOURCE MANAGEMENT.

FARM MACHINERY & IMPLEMENTS.FARM MACHINERY & IMPLEMENTS. POST HARVEST TECHNOLOGIES.POST HARVEST TECHNOLOGIES.

(contd)(contd)

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM “ANNADATA” : PROGRAM “ANNADATA” : PROGRAM MIX & CONTENTPROGRAM MIX & CONTENT

MARKET INTELLIGENCE : IMPORTANT AGRICULTURAL MARKET INTELLIGENCE : IMPORTANT AGRICULTURAL MARKETS & AGRI COMMODITIES.MARKETS & AGRI COMMODITIES.

CROP WEATHER GUIDELINES / DO’S & DON’TS / CROP WEATHER GUIDELINES / DO’S & DON’TS / SUGGESTIONS.SUGGESTIONS.

SPECIAL DOCUMENTARIES / FEATURES : FARMER SPECIAL DOCUMENTARIES / FEATURES : FARMER RESEARCHER – EXTENSION PERSONNEL INTERACTIVE RESEARCHER – EXTENSION PERSONNEL INTERACTIVE MEETS / AWARENESS DRIVES eg:MEETS / AWARENESS DRIVES eg:

EDUCATIONAL FIELD TRIPS ORGANIZED BY EENADU / EDUCATIONAL FIELD TRIPS ORGANIZED BY EENADU / ETV WITH THE HELP OF SMSETV WITH THE HELP OF SMS

(contd)(contd)

THE DAILY AGRICULTURAL THE DAILY AGRICULTURAL PROGRAM “ANNADATA” : PROGRAM “ANNADATA” :

PROGRAM MIX & CONTENTPROGRAM MIX & CONTENT

COMMUNITY DRIVES / MOVEMENTS OF EENADU / COMMUNITY DRIVES / MOVEMENTS OF EENADU / ETV viz. WATER HARVESTING.ETV viz. WATER HARVESTING.

COPING / COUNTERING WITH NATURAL COPING / COUNTERING WITH NATURAL DISASTERS (FLOODS, CYCLONES), CONTINGENT DISASTERS (FLOODS, CYCLONES), CONTINGENT WEATHER SITUATIONS (DROUGHT), PEST WEATHER SITUATIONS (DROUGHT), PEST EPIDEMICS / RESURGENCE ETC., PROACTIVE & EPIDEMICS / RESURGENCE ETC., PROACTIVE & CORRECTIVE APPROACHES / STRATEGIES.CORRECTIVE APPROACHES / STRATEGIES.

ANSWERS / SOLUTIONS TO FARMERS’ QUERIES / ANSWERS / SOLUTIONS TO FARMERS’ QUERIES / SPECIFIC PROBLEMS.SPECIFIC PROBLEMS.


ORGANIZATION, ORGANIZATION, PLANNING & PRODUCTIONPLANNING & PRODUCTION

ORGANIZATIONORGANIZATION EVERY REGIONAL CHANNEL IS BACKED UP BOTH AT EVERY REGIONAL CHANNEL IS BACKED UP BOTH AT

FIELD & PRODUCTION LEVEL BY A TEAM OF FIELD & PRODUCTION LEVEL BY A TEAM OF AGRICULTURAL PROFESSIONALS HEADED BY A VERY AGRICULTURAL PROFESSIONALS HEADED BY A VERY SENIOR & EXPERIENCED PRODUCER – ALL DRAWN UP SENIOR & EXPERIENCED PRODUCER – ALL DRAWN UP FROM THE CONCERNED STATES. FROM THE CONCERNED STATES.

FIELD COVERAGE THRU WELL TRAINED & EQUIPPED FIELD COVERAGE THRU WELL TRAINED & EQUIPPED AGRICULTURAL / NON AGRICULTURAL GRADUATES AGRICULTURAL / NON AGRICULTURAL GRADUATES (VIDEO GRAPHERS) WHO ARE POSITIONED IN ALL (VIDEO GRAPHERS) WHO ARE POSITIONED IN ALL IMPORTANT IMPORTANT REGIONS / DISTRICTS.REGIONS / DISTRICTS.

(contd)(contd)



ORGANIZATIONORGANIZATION

A FULL FLEDGED TEAM OF A FULL FLEDGED TEAM OF AGRICULTURAL GRADUATES WELL AGRICULTURAL GRADUATES WELL TRAINED IN VIDEO PRODUCTION, SCRIPT TRAINED IN VIDEO PRODUCTION, SCRIPT WRITING, EDITING, GRAPHICS ETC., WRITING, EDITING, GRAPHICS ETC., POSITIONED AT THE PRODUCTION UNIT POSITIONED AT THE PRODUCTION UNIT NAMELY RFC.NAMELY RFC.

(contd)(contd)



PLANNING & PRODUCTIONPLANNING & PRODUCTION

DRAWN UP BY EXPERIENCED PROFESSIONALS WHO DRAWN UP BY EXPERIENCED PROFESSIONALS WHO HAVE GOOD UNDERSTANDING OF AGRICULTURAL HAVE GOOD UNDERSTANDING OF AGRICULTURAL PROFILE OF THE STATE & ITS SPECIFIC PRIORITIES PROFILE OF THE STATE & ITS SPECIFIC PRIORITIES & REQUIREMENTS IN CONSULTATION WITH & REQUIREMENTS IN CONSULTATION WITH ANNADATA’S STAKE HOLDERS.ANNADATA’S STAKE HOLDERS.

BASED ON THE ABOVE PLANS WHICH ARE BASED ON THE ABOVE PLANS WHICH ARE CIRCULATED WELL IN ADVANCE, NETWORK CIRCULATED WELL IN ADVANCE, NETWORK PERSONNEL AT THE GROUND LEVEL DRAW UP PERSONNEL AT THE GROUND LEVEL DRAW UP SHOOTING SCHEDULES & PRODUCE INPUTS FOR SHOOTING SCHEDULES & PRODUCE INPUTS FOR ANNADATA.ANNADATA.


ITS NETWORKITS NETWORK

ETV & ITS NETWORK OF CHANNELS ARE BACKED ETV & ITS NETWORK OF CHANNELS ARE BACKED UP BY :UP BY : STUPENDOUS INFRASTRUCTURE AT RAMOJI FILM CITY STUPENDOUS INFRASTRUCTURE AT RAMOJI FILM CITY

WHICH IS THE WORLD’S LARGEST & MOST WHICH IS THE WORLD’S LARGEST & MOST COMPREHENSIVE FILM STUDIO & SHOOTING COMPLEX. COMPREHENSIVE FILM STUDIO & SHOOTING COMPLEX.

AN EXCLUSIVE PRIVATE EARTH STATION.AN EXCLUSIVE PRIVATE EARTH STATION. FASTEST COMMUNICATION THRU V-SAT CONNECTIVITY FASTEST COMMUNICATION THRU V-SAT CONNECTIVITY

TO / FROM ALL STATE CAPITALS.TO / FROM ALL STATE CAPITALS. EXTENSIVE REPORTER / CORRESPONDENT NETWORK IN EXTENSIVE REPORTER / CORRESPONDENT NETWORK IN

ALL STATES / REGIONS.ALL STATES / REGIONS.

ETV’S LINKAGES WITH ITS ETV’S LINKAGES WITH ITS STAKEHOLDERSSTAKEHOLDERS

ENJOYS EXCELLENT RAPPORT WITH ALL ITS ENJOYS EXCELLENT RAPPORT WITH ALL ITS PRINCIPAL STAKEHOLDERS / INSTITUTIONS / LINE PRINCIPAL STAKEHOLDERS / INSTITUTIONS / LINE DEPARTMENTS NGO’S ETC.,DEPARTMENTS NGO’S ETC.,

EVERY REGIONAL CHANNEL PROVIDES FREE & EVERY REGIONAL CHANNEL PROVIDES FREE & EXCLUSIVE PLATFORM TO SAUs FOR EXCLUSIVE PLATFORM TO SAUs FOR DISSEMINATION OF THEIR LATEST TECHNOLOGIES / DISSEMINATION OF THEIR LATEST TECHNOLOGIES / PRODUCTS / PROCESSES UNDER THEIR RESPECTIVE PRODUCTS / PROCESSES UNDER THEIR RESPECTIVE EMBLEM / LOGO.EMBLEM / LOGO.

BESIDES, THE PROGRAM ALSO PROVIDES AMPLE BESIDES, THE PROGRAM ALSO PROVIDES AMPLE OPPORTUNITY TO RESEARCHERS & EXTENSION OPPORTUNITY TO RESEARCHERS & EXTENSION PROFESSIONALS FOR ON FARM INTERACTION WITH PROFESSIONALS FOR ON FARM INTERACTION WITH THE FARMERS & IMPART NEED BASED TRAINING.THE FARMERS & IMPART NEED BASED TRAINING.

(Contd)(Contd)

ETV’S LINKAGES WITH ITS ETV’S LINKAGES WITH ITS STAKEHOLDERSSTAKEHOLDERS

• OUR CO-OPERATORS/ PARTNERS IN RETURN OFFER TO OUR CO-OPERATORS/ PARTNERS IN RETURN OFFER TO ETV.ETV.

-- COVERAGES OF THEIR LATEST COVERAGES OF THEIR LATEST TECHNOLOGIES TECHNOLOGIES PRODUCTS/PROCESSES.PRODUCTS/PROCESSES.

-- PARTICIPATION OF SMS / EXPERTS AS PARTICIPATION OF SMS / EXPERTS AS RESOURCE PERSONNEL.RESOURCE PERSONNEL.-- MARKET INTELLEGENCE & CROP WEATHER MARKET INTELLEGENCE & CROP WEATHER GUIDELINES, DO’S & DON’TS.GUIDELINES, DO’S & DON’TS.

** KEY DRIVING FORCE : MUTUAL RESPECT, SYNERGY, KEY DRIVING FORCE : MUTUAL RESPECT, SYNERGY, TRUST & MORE IMPORTANT- THE INTERST OF THE TRUST & MORE IMPORTANT- THE INTERST OF THE ULTIMATE BENEFICIARY- THE FARMER.ULTIMATE BENEFICIARY- THE FARMER.

THE TREMENDOUS POPULARITY THE TREMENDOUS POPULARITY OF EENADU/ ETV’S ICT OF EENADU/ ETV’S ICT INITIATIVES IN AGRICULTURE : INITIATIVES IN AGRICULTURE : KEY SUCCESS FACTORSKEY SUCCESS FACTORS

FULL & WHOLE HEARTED SUPPORT & CO-OPERATION FULL & WHOLE HEARTED SUPPORT & CO-OPERATION FROM ALL RESEARCH & DEVELOPMENTAL FROM ALL RESEARCH & DEVELOPMENTAL DEPARTMENTS, BOTH STATE & CENTRAL.DEPARTMENTS, BOTH STATE & CENTRAL.

STATE OF ART INVESTMENTS IN TECHNOLOGY, STATE OF ART INVESTMENTS IN TECHNOLOGY, INFRASTRUCTURE, PEOPLE & NETWORK.INFRASTRUCTURE, PEOPLE & NETWORK.

MANAGEMENT’S MISSIONARY ZEAL, COMMITMENT & MANAGEMENT’S MISSIONARY ZEAL, COMMITMENT & DEDICATION TO THECAUSE OF INDIAN FARMER & HIS DEDICATION TO THECAUSE OF INDIAN FARMER & HIS WELFARE.WELFARE.

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