Workshop key actions to support and share your TEL research

From theory to practice

Mikhail Fominykh

Norwegian University of Science & Technology, NO

Maria Perifanou

University of Athens GR

Ana Loureiro

Polytechnic of Santarém, PT

jTEL SS 2011 © Mikhail Fominykh

You make science!You make science!

EC-TEL 2013 © Mikhail Fominykh

You deserve it!You deserve it!

Outline

I. Why sharing research? Lecture: overview and motivation

II. Why building a dissemination strategy? Discussion: tools for dissemination and

curation of research

III. Hands on Option A Option B

6

I. Why sharing research? Lecture: overview and motivation

7

ContributeResearch Share

Why sharing research?

ArticleData Impact

ContributeResearch ArchiveShare

Why sharing research?

ArticleData PortfolioImpact

Academic databasesAcademic databases


Academic sharing

EC-TEL 2011 © Mikhail Fominykh


Strategies



Strategies


AddsDemo

Slides


Strategies

ArticleData Portfolio

You log

Network

Profile

Impact

Impact


Academic networkingAcademic networking

II. Why building a dissemination strategy? Discussion: tools for dissemination and curation of

research

23

Social Media

Flexibility : no space & time limits

new way to communicate, find & share information

providing a channel for the public communication of your research;

bridging disciplinary boundaries;

engaging in knowledge exchange with industry & policy makers etc.

In order to achieve successfully yourgoals it is important to know …

which Web 2.0 tools you will choose for each purpose

in which way &

to what extend you will use them

It depends on you your discipline those around you the research you are doing

Which are the useful “key-actions” that could support this process?

Questions to discuss

Q1: What is a web strategy? Q2: Why a web strategy is

needed?

A web strategy is

“ the foundation for delivering results on your web initiatives. It determines what you are measuring, providing a road map to drive your results. As you analyze your metrics, you can then adjust the strategy to better target your audiences or better reach your goals”’.

FiveQ: http://www.fiveq.com/services/web-strategy/

An effective web strategy & the right choice of Internet technologies can help you achieve:

Better dissemination & Visibility of your PhD research outcomes

Tip! Flexibility is a key characteristic of a sufficient web strategy.

Question to discuss

Q3: What steps to follow in order to design your online communication action plan?

Basic components of your online communication action plan: The goals state your research desired & point (disseminate my final

PhD research results) The strategy is the plan of action to achieve the goal (Search for

research SNs, create a wikispace with description of chapters, references, innovation points, asking feedback)

A target is a specific value assigned to the goal (PhD dissemination in language teacher community)

The tactic is the means by which the strategy is carried out (Use basic Web 2.0 tools in combination…)

The resources/tools (a pbwiki, LinkedIn, FB etc) The timeline (i.e. once a week for x months) The monitoring & measurement mechanisms (Check page views of

your wiki, LinkedIn Trends etc.)

Question to discuss

Q4: How to assess your PhD research’s web strategy?

Assessing my web strategy


Q5: How to integrate your Networks successfully?

Key factors for successful integration of your networks Link between your website & your profiles/groups on SNS. Display on your research home page your social media through

icons & links. Create bridges between your social media tools:

1. Webpage-Blog

2. One in one: monitor all your social media applications from a single platform

3. RSS “Really Simple Syndication” feeds from blog to website

4. Use third party tools like “AddThis 3.0” (sharing buttons)

5. Blog/website to LinkedIn (LinkedIn badge)

6. Twitter to Website/blog

Hootsuite & TweetdeckAllow the creation of columns displaying specific content that is of particular interest to you. For example, for monitoring a Twitter account, some of the most usual columns for filtering information are about retweets, mentions, new followers, hashtags (keywords).Allow the setting-up of e-mail notifications on a special reaction (new followers, retweets, likes, etc.).Allow scheduling of updates: this very important feature allows you to dedicate time in your social media watch, without being present during the whole day. Scheduling updates helps you distribute your information over several hours so that, even if you spend little time, all your messages are not sent in one batch but are spread throughout the day. If the time of day your message reaches most of your audience is important to you, then the next point may be of interest.

SocialBroIt is another useful social media tool that allows you to identify the best time to communicate with your target audience. Based on algorithms that track the influence of your information bites, SocialBro helps you to spot the time and day when the reach of your information is optimal.

Q6: How to measure the digital impact of your PhD research ?


Basic questions to answer: Have you chosen:your metrics goals?which basic data to analyze?what to do after the collection of your data?the appropriate social monitoring tools?

(examples: LinkedIn, Facebook, and Klout)

Useful links (1)Research/Web 2.0 Cann, Alan, et al., 2011.Social Media: A guide for researchers International. Centre for Guidance Studies: http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers

Web and social media strategiesHumbarger, T., 2011. Creating Your Social Media Strategy. Social Media Musings Blog: http://tomhumbarger.wordpress.com/2011/09/19/creating-your-social-media-strategy/The Marketing Savant Group: http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20Workbook.pdf

Google AnalyticsMeyer E., 2009. Understanding Analytics. Oxford Internet Institute, University of Oxford. http://microsites.oii.ox.ac.uk/tidsr/kb/46/understanding-analytics

ProjectsWEB2LLP: http://www.web2llp.eu/MERC: http://www.merc.ac.uk/?q=RIN_Web2.0_Project

Useful links (2)Planning your social media presenceHengstler, J., 2011. Education for a Digital World. Chapter Managing Your Digital Footprint: http://www.viu.ca/education/faculty_publications/hengstler/EducationforDigitalWorld2.0_1_jh89.pdf

Mainstream social mediaaPLaNet project resources (Autonomous Personal Learning Networks for Language Teachers). Freely accessible step-by-step guides on how to configure & use a big variety of social networking tools: http://www.aplanet-project.eu/Resources.htm/ Social Media video tutorials, Common Craft; http://www.commoncraft.com/videolist?qt-cc_video_quicktab=1#qt-cc_video_quicktab

Google Analytic Working with social editors Patel Sujan, 2012. 75 Tips to Manage Your Social Media Efforts in 2012. Blog: Quick Sprout. http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/

Useful links (3)

Integrating networksHow to Add the Facebook Social Plugins to Your WordPress Website or Blog. Video on YouTube, NewMediaWorkshop.tv.on : http://www.youtube.com/watch?v=e4_rfAkcE8M

Linking Blogs & Websites, 2010. Hints and Tips blog: http://blogger-hints-and-tips.blogspot.gr/2010/02/linking-blogs-and-websites.html

Linking your Blog to the Social Networks, 2011. Hints and Tips blog: http://blogger-hints-and-tips.blogspot.gr/2010/04/linking-your-blog-to-social-networks.html

Sawyer Peter, 2011. 35 Social Media Plugins To Increase Traffic on WordPress. wptuts+ blog: http://wp.tutsplus.com/articles/35-social-media-plugins-to-help-increase-your-traffic/

Wilding Robin, 2010. Social Plugins: What are Social Plugins and How Can They Improve Your Web Site?: Social Technology Review Blog; http://www.socialtechnologyreview.com/articles/social-plugins-what-are-social-plugins-and-how-canthey-improve-your-web-site

Useful links (4)

Social media monitoring tools Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog: http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/

Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog.http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/

Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog: http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/

Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog;http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/

Web Analytics Tools. SEObook.com Blog.http://tools.seobook.com/analytics-tools

Useful links (5)

Social media monitoring tools Haydon, John, 2011. How to use the new Facebook Insights.SocialBrite Blog:

http://www.socialbrite.org/2011/10/26/how-to-use-the-new-facebookinsights/

Lasica JD, 2011. 20 free, awesome social media monitoring tools. SocialBrite Blog. http://www.socialbrite.org/2011/01/11/guide-to-free-social-mediamonitoring-tools/

Sharma, Ritu, 2012. 3 analytics tools to gauge your social audience. SocialBrite Blog: http://www.socialbrite.org/2012/11/01/analytics-tools-to-gauge-yoursocial-audience/

Von Rosen, Viveka, 2012. 12 Most important metrics you should monitor onLinkedin: 12most.com Blog; http://12most.com/2012/03/23/12-important-metrics-monitor linkedin/

Web Analytics Tools. SEObook.com Blog. http://tools.seobook.com/analytics-tools

Ready to work?

III. Hands on Option A Option B

50

Groups of 4/5 Group task: design your web

strategy plan in order to disseminate your PhD research outcomes in the most efficient & creative way (30 min)

Prepare your presentation using any tool you want (15 min) & publish it on https://www.facebook.com/groups/TELresearch.support/

Vote the group of your choice (5 min)

Hands on A

Groups of 4/5 Group task: explore tools & find

ways to use them in order to prepare and publish your research presentations to our FB group (30 min) https://www.facebook.com/groups/TELresearch.support/

Prepare a presentation using any tool you want (15 min)

Vote the group of your choice (5 min)

Hands on B

What did you learn today??Tweet your comments #jtelss14or leave your comment at the jtelss14 FB group in order to evaluate this learning experience.

Thank you all!

[email protected] [email protected]

Workshop key actions to support and share your TEL research

Education

Transcript of Workshop key actions to support and share your TEL research