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Social Media - Addressing new consumers expectations (Amelie Sainthuile)

Transcript of Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

Page 1: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

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5"\#of online consumers trust recommendations from people they know !

Source: E-consultancy, July 2009#

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Source: Socialnomics, 2009.#

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2<\#of internet users consider online consumers reviews when planning a purchase !

Source: Performics Social Highlights 3#

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6Z\#of internet users consider buying products from a brand directly through social media!

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PEOPLE CONTROLLED PLATFORMS

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Source: Razorfish Digital Brand Experience Report, 2009.#

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Page 43: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

Marketing Key Objective: BUILD UP CUSTOMER EQUITY

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Forums, Review sites, Youtube, Flickr, Digg,

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Facebook Pages! Talking i.e. inspiring fans, answering their

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sales

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Brands presences on Twitter! From special offers to products news or

brand transparency

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Page 69: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

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Social Plugins as « WOM amplifyers » and somehow! « personalised

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Page 78: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

Like = Visibility in FB Newsfeed

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average friends

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Page 79: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

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Page 81: Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
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Social Applications! From branded entertainment to social sales and social business intelligence

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