Workshop - Connecting the Dots: How to use Powerful Insights to Create Engaging Communications.
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Connecting the Dots: How to use powerful insights to create engaging communications
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Transcript of Workshop - Connecting the Dots: How to use Powerful Insights to Create Engaging Communications.
The challenge we must overcome
The truth holding us
back
The Connect The Dots Model
Brand Insight
Product Insight
Market Insight
Cultural Insight
Consumer Insight
Engagement Insight
The insights which guide us
The perception
going forward
The desired consumer perception we will create
The model employs three components: