Workshop 10

“The Internet and Allergy” ”

Workshop: “The Internet and Allergy” Workshop: “The Internet and Allergy”

Welcoming Remarks

WAO Resources on the Internet. Juan Carlos Ivancevich (Argentina)

The Internet as a Source of Learning for the Allergist. Ves Dimov (US)

Can Internet Surveys Help Us Understand Allergic Disorders?. Martin Penagos (Mexico)

Juan C. IvancevichImmunology. Universidad del Salvador, Buenos Aires

Web editor in chief. World Allergy Organization

“WAO Resources on the Internet” ”

Current problems with information supply

Our current information policy resembles the worst aspects of our old agricultural policy, which left grain rotting in thousands of storage files while people were starving.

We have warehouses of unused information rotting while critical questions are left unanswered and critical problems are left unresolved.

Al Gore

Current problems in access to information

A picture that captures in one image how doctors feel about information

Utility of information

Utility=relevance x validity x interactivity

work to access

http://www.worldallergy.org/

http://www.healthonnet.org/

What is the HONcode certification?

Principle 1 AuthorityGive qualifications of authors

Principle 2 ComplementarityInformation to support, not

replace

Principle 3ConfidentialityRespect the privacy of site users

Principle 4 AttributionCite the sources and dates of

medical information

Principle 5 JustifiabilityJustification of claims / balanced

and objective claims

Principle 6 TransparencyAccessibility, provide valid contact

details

Principle 7 Financial disclosure

Provide details of funding

Principle 8 AdvertisingClearly distinguish advertising

from editorial content

The HONcode: Principles

http://www.healthonnet.org/

WAO’s Mission

WAO Web Site Mission Statement

The World Allergy Organization (WAO) Web Site supports the WAO mission:

‘WAO is a global resource and advocate in the field of allergy, asthma and clinical immunology, advancing excellence in clinical care, education,

research and training through a world-wide alliance of allergy and clinical immunology societies.’

WAO website

The WAO website aims to be an up-to-date compendium of information about allergy, asthma and immunology for all physicians, including specialists, other health care professionals and patients.

It also provides a network for global contacts in the field.

Information found on the WAO website

A monthly WAO News and Notes E-Letter, translated into seven languages, providing up-to-date reviews of the scientific literature in the specialty from approximately 15 major journals, as well as meeting announcements, postings of educational resources, and reviews of new books.

Up-to-date reviews of allergy, asthma and immunologic diseases, slide presentations for lectures on these subjects, interactive case studies, conversation interviews with world experts, and web-based seminars in basic immunology and allergic diseases.

Links to major web-based allergy, asthma, and immunology resources.

Information about WAO, WAO Member Societies, and the biennial WAO World Allergy Congresses.

WAO website - Sections

http://www.worldallergy.org/

WAO website - Sections

http://www.worldallergy.org/

WAO website - Sections

http://www.worldallergy.org/definingthespecialty/

WAO website - Sections

http://www.worldallergy.org/

WAO website - Sections

http://www.worldallergy.org/

http://www.worldallergy.org/allergic_rhinitis/

http://www.worldallergy.org/small_airways_group/

http://www.worldallergy.org/haealliance/

http://www.worldallergy.org/allergy_training/

http://www.worldallergy.org/reviews.php

http://www.worldallergy.org/links/global_links.php

http://www.worldallergy.org/worldallergyweek/

http://www.worldallergy.org/links/professional_links.php

http://www.worldallergy.org/links/patient_links.php

http://www.worldallergy.org/pollen/

http://www.worldallergy.org/members.php

http://journals.lww.com/waojournal/pages/default.aspx

http://www.worldallergy.org/members/only/photo_gallery/

http://www.worldallergy.org/juniormembers/

WAO web site statitsticsWAO Website Activity 2008-2011 (Top 50 Pages)

Website Sections 2008 2009 2010 2011 (thru 10-31-11)

Hits Visits Hits Visits Hits Visits Hits Visits

Home Page 163.674 133.622 183.275 149.697 197.837 154.478 197.912 125.949

WAO Meetings 27.706 23.634 27.828 24.123 82.800 64.424 86.966 70.463

Ask the Expert 15.428 12.636 5.408 4.441 4.441 2.949 0 0

Gloria 29.910 18.392 19.303 11.605 17.716 11.444 9.765 5.681Interactive Case Reports 72.953 26.473 67.026 30.692 49.358 13.049 10.178 1.965

ADRC 26.469 23.116 55.985 25.882 50.389 43.082 85.584 77.518

e-News 6.146 3.962 4.693 3.994 11.163 3.986 4.024 2.763

Education 9.221 8.015 14.606 11.308 20.486 12.737 87.874 20.593

Research 7.201 6.347 0 0 0 0 0 0World Allergy Forum 17.827 6.904 44.837 23.690 6.005 5.606 6.089 5.718

Book Reviews 6.059 5.306 5.531 4.906 4.742 4.374 0 0

Total 218.920 134.785 245.217 140.641 247.100 161.651 290.480 184.701

WAO Website Receives MarCom 2011 Gold Award

•The Gold Award is presented to entrants exceeding the high standards of the industry norm. •WAO is proud to be part of the 18% that received the MarCom Gold Award in 2011. •In addition, WAO also received an Honorable Mention for the Cancún Insider, the newsletter of the XXII World Allergy Congress (WAC 2011).

From web1.0 to web 3.0

“The development of the graphical web from its early days in 1995 to the social web of late 2011 is comparable to the developing brain.”

"Whereas web 1.0 and 2.0 were embryonic, formative technologies, web 3.0 promises to be a more mature web where better ‘pathways’ for information retrieval will be created, and a greater capacity for cognitive processing of information will be built.”

Web 1.0 Web 2.0Web 1.0 Web 2.0

Portal, like Yahoo Search, like Google

Publishing (websites) Participation (blogs, comments)

Stickiness, stay on the website Syndication, RSS, Podcast, website follows you

Britannica Online Wikipedia

Directories, Favorites Tags - De.licio.us

MS Word G Docs & Spreadsheets

Ads, like DoubleClick Google AdSense

Current state of the web Web 2.0 is primarily about the benefits of easy to use

and free internet software

Blogs and wikis facilitate participation and conversations across a vast geographical expanse

Information pushing devices, like RSS feeds, permit

continuous instant alerting to the latest ideas in medicine

Multimedia tools like podcasts and videocasts are increasingly popular in medical schools and medical journals

http://www.facebook.com/worldallergyorg

https://twitter.com/#!/worldallergy

http://www.linkedin.com/groups?home=&gid=4189685&trk=anet_ug_hm

Finding the best evidence In medicine, finding the best evidence has become increasingly

difficult, even for librarians

Despite its constant accessibility, Google’s search results are emblematic of an approaching crisis with information overload, and this is duplicated by Yahoo and other search engines

Consequently, medical librarians are leading doctors back to trusted sources, such as PubMed, Clinical Evidence, and the Cochrane Library, and even taking them to their library bookshelves instead.

Unless better channels of information are created in web 3.0, we can expect the information glut to continue.

Comparison of the features of web 2.0 and 3.0

Thank you !

“The Internet and Allergy” ”