Workshop 1 – What is your brand?
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Your brand What is it?
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At Rose-Innes Design we worked through a small explanation of the difference between a logo, a brand identity and your brand. We talked through how to find your point of difference and how to work it into your brand.
Transcript of Workshop 1 – What is your brand?
Your brandWhat is it?
Your brand isn’t:
yourwebsite
yourcolour
scheme
yourlogo
yourproduct
or service
whatyou say
it is
yourbusiness
cards
Branding
Yourlogo
brandidentity
yourbrand
Branding
Yourlogo
brandidentity
business cards
website
typography
colours
yourbrand
your process
your reputation
your relationshipwith your customers
your USP
Your USP (unique selling proposition)meaningful
CompetitorA
CompetitorB
Product/Service
CompetitorC
Yourcompany
+Somethingextra youcan offer
