Workshop 1 - A2
description
Transcript of Workshop 1 - A2
MIRACLE LTD company
MPD PresentationGroup members:1. Pham Thu Ngan2. Nguyen Thu Ha3. Mac Quoc Cuong4. Luong Thanh Ha5. Le Nhat Quang
with Miracle Necklace
Content
Product – Miracle Necklace
Target market and selling price
Advertising and promotion
Summary
Product Name: Miracle
Necklace Features: lightning in
darkness, change colors following emotions and protect from flu and illness
Ingredient: stone, special covered-paint, silver wire
Price: suitable with middle-class people
Product
Silver necklace
Silver wire
Lighten StoneSpecial Paint
Layer
Miracle Necklace Light in darkness
Show your emotions
Protect you from illness
& flu
Target Market & Selling Price
Geography: Hanoi and
Ho Chi Minh City
Age: 2 groups (young
and middle-age ladies)
Income: middle class
with good income
Advertising
Direct Advertising
(Poster, Leaflet, Email)
Mass Media
(Television, Internet)
Sales Promotion
(Special Occasions)
Advertising on Television
Advertising on Television
Advertising on the Internet
Advertising on web (banner)
Sales Promotion
Shopping bag and box of Miracle Ltd. Co.
VIP card for loyal customers
Sale off season in special occasions (Valentine, Woman’s Day, Xmas…)
Summary
Product: Miracle Necklace
Market: Hanoi and Ho Chi Minh City
Customer segment: middle-class women
Price: 420K vnd – 450 vnd
Advertising: direct, mass media and sales
promotion
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