Working with Media and Sponsors
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Transcript of Working with Media and Sponsors
WORKING WITH MEDIA & SPONSORS TO TAKE YOUR TENNIS
EVENT TO THE NEXT LEVEL
USPTA New England
Tennis Conference
Bill Riddle – PTR/ USPTA
• USPTA Elite Professional and Tester
• PTR Tennis Professional and Tester/ Clinician
• TIA Global Cardio Tennis Speakers Team
• Tournament Director and Co-Chair for Music City Tennis Invitational – 15 years
• Produced and directed tennis events in 12 different countries
• Worked with both radio and TV as a show host
• Produced and directed events outside the world of tennis for bowling, golf, cooking and the music industry
• Worked three years with IMG/ World Team Tennis
- Evaluate what your currently offering
- Think about what you want
- Evaluate what you need to make it happen
Questions:
- What is your most successful special event?
- What made it successful?
- What was your biggest bomb?- What made the event bomb?
- What can you really make happen or pull off ?
What makes it a special
event?
To Do:
1. Compare and evaluate your current events to what you want
2. Is this revenue producing or non
3. Discuss with your group and leave with a road map
DREAM BIG
• Best possible date1
• Best possible venue 2
• Best possible plan B3
Choices…
CREATING A BUZZ
- What will create a buzz ?- What will get people out ?- What makes my event
attractive to sponsors, spectators and players ?
- What makes my event special ?
Staffing
• Leadership (Co Chairs)
• Committee(s)
• Event Staff
• Volunteers
• Security
• Load in and Load out (set up)
Marketing & Media
• Photographer + 1
• Celeb Spokesperson
• Press Releases
• PR Firm
• Local TV
• Local Radio
• YOU are your best promoter
• Social network (FB, Twitter, Instagram, etc…)
Attracting & Securing ….
• Sponsors
– Target audience
– Demographics
– What is our value
• Celebrities– Connections
– TV and Radio
– Think outside the box of tennis
• VIP involvement– Mayor or Governor
– High profile coaches
On Site Needs…
• Transportation
– Players and volunteers
– Equipment
• Sponsors & VIP’s
– Private area
– Food and drink
– Security
• Hospitality
– Food and drinks
– Beer and wine
– On site vending
– Legal bartender
• Media
– Live remotes
– Media area
Event Extras…
• Demo Day
• Pro Am
• Kids Carnival area
• Food trucks
• Military and Fire Trucks
• Lead up events
Challenges …
• Weather
• Seasoned staff
• Volunteers
• No shows !!
• Players dropping out
• Media attention
EVENT WRAP UP
• Thank You to everyone• Committee Lunch within a
month• Sponsor goodie bag – hand
deliver• Participant evaluations on
site