working with leap

From experience we know that a good philosophy, a clear process and a tight partnership get the best results.

Producing a set of ‘impulse’ visuals is not the best way to achieve award-winning design.

Every project should start with a process. We’d like to give you an idea of what it would be like, should you choose to work with us...

philosophy, process & partnership

introduction

philosophy

ethical

design

Leap is an environmentally driven, ISO14001 accredited sustainability-led graphic design studio based in St Austell.

We create brand experiences with two core values.

our philosophy is simple!

our philosophy

Some of you may already know about Leap, some of you may be meeting us for the first time.

We are a Carbon Zero company, that works with clients to calculate the exact carbon value of their project and help to neutralise its effect.

“80% of the environmental impact of today’s products, services and infrastructures are determined at the design stage.”

- Design Council

This tells us exactly what power we have and shows us that the change we can make together is vast.

our ethical values

our philosophy

responsible

inclusive

local sustainable

environmental

social

fairuser

valuable

useful

accessible desirable

usable

findable

credibleuser

We create user-centred design.This is a philosophy to be considered at every stage.

When applied to our process, it’s an award-winning combination!

“The central premise of user-centred design is that the best designed products and services result from understanding the needs of the people who will use them.”

- Design Council

our design values

our philosophy

process

Our process is also user-centred.It’s essential that the partnership works closely throughout the project.

It ensures a smooth project development and the best strategy selection for the project.

As part of this process we offer our ‘Hello workshop’ FREE to potential clients to help get things moving.

* If required

our processis simple!

development

support

visualise

content

drinks

hello

brand *

architecture

you

our process

hello

let’s work this out for

Goals

Investigate The change.Targets & Objectives.The Audience.

Your industry Who are the competition and global leaders?

Content Initial content review.

Deliverables

Client brief The partnership is focused in the brief and followed throughout the process.

our process

We run an initial workshop to investigate the project. Let’s develop the question before the answer!

brand

it’s not just a logo

Goals

Values Discover brand values and strengths.

Opportunity Client input to define the brand.

CommunicationExplore new marketing & communication avenues. Scenarios Build a user profile.

Deliverables

FindingsBrand map.Mood boards.Key points.

Finalise Brand values that can be carried forward into all communications.

StrategyDefine brand strategy& appropriate media.

Your brand is not simply a logo, it’s all that your business encompasses. An afternoon workshop is used to reach a brand understanding and focus.

our process

content

how shall we communicate?

Goals

Simplify Break the site’s purpose down to its core.

SurveyConduct a survey of user feedback from current site.

BenefitsHow will your content benefit the user? Think ‘Google’.

Deliverables

Core contentList all articles and groups.

Media Text, images, video etc. An outline of features applicable to the project.

Integral to any brand experience is the content. This is not just consideration of the text; it’s about communication.

our process

architecture

the blueprint

Goals

Inventory Review core content.

Audit A detailed inventory for each page.

ConsiderationWill your users think the same thing?

Deliverables

Rapid prototypesReview first sketches of the site map & wireframe.

PhasesIdentify phases in the project.

Working prototypesInteractive wireframe ready for testing!

Think of this as the plans to your new home! This is where the site takes shape.

our process

beer

café testing

Goals

Venue Find a busy local venue.

Free beerWould you give 10 minutes for a free drink?

The customerWe aim for 5 - 10 users’ feedback on a working wireframe of the site.

Deliverables

EvaluateRun evaluations in the venue & identify trends.

RevisitFrom the evaluation notes, revisit the ‘architecture’ if required.

You can invest huge amounts of money into user testing. We like to think smarter!

our process

visualise

let’s add some colour

Goals

The brand Apply the brand deliverables to the wireframes.

PhasesVisuals to be worked in phases, to allow a quicker entry into development.

Deliverables

ConceptsInitial concepts for approval.

Pixel PerfectMock up of all visuals required.

Its time to take all the information we have gathered around your brand and bring it to life!

our process

development

our process

form and function

Goals

Phases Commence phases from visual sign off.

Function Making the architecture, content and the visuals work seamlessly.

Deliverables

Live Phases Access to fully-functioning phases, ready for testing.

Quality code Google friendly, using the latest HTML5 / CSS Semantic markup as standard.

It’s time to take all the information we have gathered around your brand and bring it to life!

support

our process

it’s alive

Training Our Content Management Systems (CMSs) are simple to use, but we’ll come in and train you up on keeping your site fresh!

Fresh It’s our duty to keep you advised on any emerging web technology post-launch that has value for your site.

Worry freeWe give you two months free support from the final live date.

Ongoing SEO We partner with SEO specialists to help spread your word online.

Your site’s live and your already seeing an increase in business! Now what?

partnership

us

you

get the best result

partnership

Delivering a successful website isn’t just about a great use of social media, an amazing design or a content management system that does the work for you!

It’s about creating a fantastic collaboration - a true partnership. Only in that environment do we get the best results!

Rather than suggesting a list of cool features, we believe that investing in the process, not the outcome wins the awards!

the trophy cabinet

awards

polished silverware!

Cornwall Business AwardsWinner, Best Website for The Scarlet Hotel.

The Observer Ethical AwardsBest Online Retailer Initiative for The Good Energy Shop.

Media Innovation AwardsWinner, DVD/CD Category for ‘Tales from Porth’ interactive CD-ROM produced for the Cornish Language Partnership.

Cornwall Tourism AwardsWinner, Silver, Tourism Website of the Year for The Bedruthan Steps Hotel.

The Hub Business AwardsWinner, Green Business of the Year 2010

Hampton Court Palace Flower ShowWinner, Gold Medal for The Lost Gardens of Heligan’s display entitled: Camellias & rhododendrons introduced to Heligan pre 1920.

Cornwall Sustainability AwardsWinner, Small Business Award.Overall Winner.

The Times Green AwardsWinner, Best Outdoor Advertising under £100k for Good Energy at the Delabole Wind Fair.

Cornwall Sustainability AwardsFinalist, Small Business Award.Winner, Best Individual.

what now?

what now?

let’s talk!Leap actively make a positive difference to the environment through responsible design, procurement, understanding and our relationships.

Whether you are green and want to be greener, or even better, you want to start taking your first sustainable steps,

Leap is there to design, print manage and support you in your creative happenings...

Leap 140 Alexandra Road St Austell Cornwall PL25 4QJ

01726 75551

chris@designforchange.co.uk

www.designforchange.co.uk