Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C....

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Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009

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Transcript of Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C....

Page 1: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Working with County and Local Governments

Northeast Extension Directors Meeting

Washington, D.C. Jan. 29, 2009

Page 2: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

“All Politics is Local” ...Tip O’Neill, former Speaker of the House

Page 3: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

The “R.O.I.” Cycle

Making a difference in the lives of people, communities and counties

Greater Public Investment

High quality education, research, extension

Page 4: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Approaches to Advocacy with Local Government

Define problem/opportunity

Set goals

Frame key messages

Manage messengers

Lobbying

Media Grassroots

Page 5: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

A “local politics” litmus for land grant programs/services

Have you demonstrated the “public value” in terms of benefits (not features) for constituents of local elected officials?

Have you given evidence of leverage, collaboration, partnerships and fiscal responsibility?

Have you made this case as part of an on-going, sustainable community impact?

Have you framed your case in terms of “what’s in it for him/her as a local elected official?

Page 6: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

It’s All About Relationships

Know the players Keep them

informed Keep them

involved Keep them happy

Page 7: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Winning Local Government Support for Extension

Local Elected Officials

MediaUsers of Services

And Programs

Extension Staff& Supporters

Page 8: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Local Stakeholder Analysis

High Influence &

Easy Access

High Influence & Difficult Access

Low Influence &

Easy Access

Low Influence & Difficult Access

Page 9: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Mapping Stakeholders

Adversaries: high stakes low support

↓

Partners: high support

high stakes

↑

Resistors: low stakes

low support

_

Allies: high support low stakes

→

+

_ +

Beyond Bureaucracy : The Public Strategies Group, Inc.

Page 10: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

“If communication is not your top priority, all other

priorities are at risk ” ……The Aronson Partnership, Inc

Page 11: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Local & County Elected Officials...

Care about issues that affect their people, especially their people

Have to know a little about a lot in a short timeframe

Have access to lots of information, but not much time to use it

Talk to many people about the same issue

Pride themselves in being problem solvers

Page 12: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

“Never doubt that a small group of thoughtful, committed citizens

can change the world. Indeed

it’s the only thing that ever has.” ---Margaret Mead

Page 13: Working with County and Local Governments Northeast Extension Directors Meeting Washington, D.C. Jan. 29, 2009.

Contact Info:

--------------------------------------

Jeanne Dolan MarkellUniversity of Minnesota Extension Office of the Dean &

National Association of Counties Ralph L. Tabor Extension Fellow25 Massachusetts Ave NW; Suite 500/Washington DC 20001

Direct: 202-661-8805; Cell: 612-384-8719

[email protected] or [email protected]


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