Working with a local travel blogger

Blogging for Business

Going Local: working with the Travel Blogger on your doorstep

www.thequirkytraveller.com

Going Local with The Quirky TravellerWhy the Tourism Industry is increasingly working with local bloggers and digital creatives to promote their brandsHow The Quirky Traveller collaborates with the local tourist industry to promote products, services, attractions and initiatives to a UK and international audience The importance of niche marketing, relationship-building and quality content creationCase Studies: Food Festival, Self-Catering Cottages and Arts InitiativeTop tips for the Tourism Industry on working with local bloggers www.thequirkytraveller.com

Why Blogging is good for Businessthehubcomms.com


Digital users in the UK


Time spent on mediawww.thequirkytraveller.com

Content Creationwww.thequirkytraveller.com

Analyse Data & Create Reportshttp://online-metrics.comwww.thequirkytraveller.com

Working with a local travel bloggerThree Case Studies illustrating how The Quirky Traveller collaborates with local tourism businesses and projects to bring added value to marketing campaigns and brand management.

Media Info

Good Life Cottage Company& TQT Partnership2015 - 2016Output for Brand Awareness to include:Four Season coverage2 overnight stays4 Blog PostsTwitter, Facebook, Instagram, Pinterest, YouTube, Periscope, Google+, SnapchatSocial Media sharing of client content

The Good Life Cottage Companywww.thegoodlifecottageco.co.uk


TGLCC & TQT

Sharing the news


Whats in it for the clientLong-term relationship, enabling client and blogger to develop strong links, trusted brand awareness and loyal audienceRegular content creation enabling client to schedule Flexible working, ensuring relevant and appropriate content that works around client needsCollaborative approach means working to strengths and more inspiring creative process Multi-media content reaching a wider, audiencewww.thequirkytraveller.com

Kendal Festival of Foodwww.kendalfestivaloffood.co.uk


Focus of Campaign


Kendal Festival of Food Blog Postwww.thequirkytraveller.com

#TwitterCampaign

Photographywww.thequirkytraveller.com

Results of Marketing Campaign32,000 visitors attending Kendal Festival of Food weekend39% increase in visitors from 201575% of visitors came to Kendal especially for the festival25% increase in average spend per visitor from 201540 minutes more calculated dwell time spent in the town3.5 hours average time spend in Kendal Town Centrewww.thequirkytraveller.com

What the client saysFor us, The Quirky Traveller offers the perfect blend between someone local who gets what the festival is about and understands the incredible local produce and talent were fortunate enough to be able to showcase, and a professional and nationally acclaimed blogger who has a great following across the UK and beyond.

Working with Zo was a terrific experience for Kendal Food Festival and really gave our online communications campaign a boost on the lead up to the festival, both in terms of offering a credible endorsement for the event as well as increasing our reach within our target market.

Next year we will increase our budget to include more online content and social media coverage and will definitely be working with bloggers in future.

Cath Dutton, Festival Founder and Organiser www.kendalfestivaloffood.co.uk

Lakes Culture Projecthttp://lakesculture.co.ukwww.thequirkytraveller.com

Lakes Culture Blog Post


The Paper Bridge - Instagram


Lakes Ignite 2016


Media Trip to the Lake District, Cumbria 29 April -1 May 2016


Media Trip Itinerary Blackwell the Arts & Craft House overlooking Lake Windermere and visit the Laura Ford: Seen and Unseen exhibition2016 marks exactly 150 years since the birth of renowned writer Beatrix Potter, a name now synonymous with the Lake District. Visit the Beatrix Potter Gallery in Hawkshead forRomance and Realism exhibitionGrizedale Sculpture the first forest for sculpture. View works of art by bike.Brantwood by Coniston the former home of John Ruskin for a private tour of the house and gardensSeven Nocturnal Rainbows For The English Lakes - dramatic light installation created by Charles Monkhouse for Lakes Ignite 2016. Inspired by the poets and artists of the Lake District in particular JMW Turners famous painting A Shower, Buttermere the rainbows will appear as the light fades each evening and will become stronger as night takes over from daywww.thequirkytraveller.com

The benefits of Going LocalWorking with a local blogger has been hugely beneficial, much more than we anticipated. We initially chose to work with The Quirky Traveller as she is known both locally and internationally, her award winning achievements, audience demographic and style of writing also attracted us.

Our relationship with Zo has grown very quickly into a strong partnership. We share the same love for this area. It helped that Zo already knew a lot about the beautiful Langdale Valley/National Park. Our shared local passion makes it fun and easy to bounce ideas off each other. Combining this passion with a long term relationship means we can be more creative and try new ideas together, while ensuring Zoes style of writing and communication remains at the core.

Natalie Barker, Manager www.thegoodlifecottageco.co.uk


Top 10 Tips for working with Local BloggersIdentify the specific niche/area you want to focus onPlan ahead to include bloggers/digital specialists in projectsFind out who your local bloggers areResearch the bloggers to ensure they meet YOUR needsSelect bloggers appropriate to sector, demographic, interestBudget appropriately for a blog trip or blogger involvementBe clear (and realistic) about what you want from the bloggerAgree content/output/timelines and manage expectationsPromote content created by bloggers via ALL mediaFocus on long-term relationship-buildingwww.thequirkytraveller.com

Zo Dawest: 01524 735715e: [email protected]: www.thequirkytraveller.com

Twitter: @quirkytravellerFB: thequirkytraveller

Thank You www.thequirkytraveller.com

Working with a local travel blogger

Marketing

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