Working to a Brief

This week

We are going to look at client briefs, before beginning work on the last theory assignment for FMP.

What is a brief?

How do we get briefs?

Put out to Tender against competition

Commissioned directly by a client

Different types of brief

Formal Informal

What do we think a formal brief is?

• Written document

• Specific & clear information, such as goals, objectives, timeframes

• Targeted at specific departments & people

• Can contain legal information

Formal briefs are more contractual

• They are a legal, signed agreement with clear aims and objectives

• They are legally binding; both parties have agreed to do and deliver certain things (a trade; money for services)

• Sometimes these involve NDA’s

What do we think a informal brief is?

• A verbal agreement between the client and the video producer

• Goals, deadlines and content are agreed through talking to the client

• More flexible and collaborative

• Often more low budget in nature

• Often between the producer & the client, rather than inter-departmental.

Co-operation

Sometimes you’ll be working with another third party….

Client

Video producer

Marketing company

Why will you need good negotiation skills?

Your vision for the project

The clients vision for the project

Working with a client can be tricky….

You will need to negotiate

Negotiating: amending the brief

Negotiating: what constraints do you face?

Negotiating: what opportunities do you have?

Negotiating: budget

What costs will you have?

Negotiating: Fees

Task 1

Working alone, read the brief for the ‘working to a brief’ assignment on Moodle

Begin to write up your findings.

Get a peer to check your work.