1. THE NATIONAL THEATREAlexander SandersHayden Gene Simmons

2. STRUCTUREHow its changedThe development of the piece has brought the idea to consist of a moreviable structure.We have decided to break the project into four parts. Relating to the basesof our goal of exploration and art in a virtual space.This is key to attracting the user to take interest in finding the piece and alsoTo have them learn and take an interest in what to explore in the piece. 3. Start of AdCampaignEntrance areaof the NationalTheatreAuditoriumReceptionLocationShopRestaurantLearningWhats OnExhibitions MusicProductionsShow ReelReviewsBack Stage ToursBanneradd/Pop-upsBranch 4. BANNER ADS/POP-UPS 5. CONTINUED 6. CONTINUEDResearch: More engaging/visuallystimulating For our banner add/pop-up we plan to usegraphics/animations todevelop our tests toengage our audiencemore.3:1 Rectangle300x100Leaderboard728x90Full Banner468x60Half Banner234x60Pop-Under720x300Half Page Ad300x600WideSkyscraper160x600Skyscraper120x600Square Pop-Up250x250Large Rectangle336x280Medium Rectangle300x250VerticalBanner120x240Button 1120x90Button 2120x60Micro Bar88x31Rectangle180x150SquareButton125x125VerticalRectangle240x400 7. MOVEMENTTypes of Movement? Animation caused by user interaction, for example stop motion 8. Research Using the Drum Revolve of the Olivier Theatre to inspire and inform types ofmovement and animation within our interactive ad campaignCONTINUED 9. INFORMATIONPop-ups When the user rolls-over or clicks an object to be informed on a particular subjecta pop-up will appear to display this information.