WORKFLOW FOR BUSY PEOPLE

Stephanie ManleyTwitter: @CopykatrecipesEmail: Stephanie.manley@gmail.com

WHY USE A WORKFLOW – BLOGGING IS HARD WORK!

Image source: https://www.businessprocessincubator.com/content/how-to-create-a-winning-workflow-diagram/

IF YOU STRUGGLE TO GET SOMETHING DONE, PUT IT INTO A WORKFLOW Writing a blog post How to organize photos Scheduling Social Media Evaluating Old Content

HOW CAN YOU COME UP WITH YOUR BEST WORKFLOW List out the steps you need to complete from top to bottom to complete a task Locate the roadblocks and problem areas Remove the roadblocks you can, and make changes to streamline your process Can you outsource anything ?

BASIC BLOG WORKFLOW

Brainstorm

Editorial

Calendar

Outline Post

Write Blog Post

Asset Creatio

nProof read

Write Meta Data

Post goes live, start social media

 BRAINSTORM IDEAS Don’t wait to have a good idea, when you are inspired write down lots of ideas Have a running list of potential blog posts Really let the ideas bake in, your brain will process this subconsciously

EDITORIAL CALENDAR Defeat writers block Stay current and help you seasonal trends More consistency Schedule out reports Reduce Stress!!

OUTLINE THE POST Read similar posts online, see what points continually come up, make sure you address those Where can you link back in your content to help augment the content

WRITE THE BLOG POST Clear an area where you will be free of distractions Write without editing initially You may want to consider using a template for your writing

ASSET CREATION Do you need to create photos? Do you need to create video or anything else to go with the post

PROOF READ You may want write your initial post and come back to the proof reading later Read it out loud Run through basic grammar check on the computer but realize it isn’t always your friend. If you can get someone else to read it

WRITE GOOD META DATA Write a compelling headline, CoSchedule.com has a headline ranking tool Write your description you want search engine you find you with You may want to use a SEO pluggin like Yoast, or SEO All in One, Make sure if you have an image that you swap out the Alt_tag information to be something related to the post Some Pinterest plugins use the alt_tag information for the description so be mindful about the alt_tag

POST GOES LIVE! You may want to consider do your posts do better at a certain time of day/week? Now you have posted, be sure to schedule your social media to support the post Sit back and enjoy the traffic

OTHER THINGS TO PUT INTO WORKFLOW

SOCIAL MEDIA SCHEDULING Why it Works How to Schedule it out

EVALUATE OLD CONTENTPerform a Content

Audit

Evaluate poor

performing content

Is the content

good, but needs to

be refreshed

?

Should the

content be

dropped?

Look for your

strengths and do more of

this

TOOLS I LOVESocial Media SchedulingMeet Edgar – load in your content and leave it aloneBufferApp – requires more hand holdingTailwind – Pinterest only

EmailFeedblitz – I integrate RSS feeds from multiple services, and these go out automaticallyMailchimp – I liked this service, but it was more hands on

Wordpress Plugins Co-Schedule – in WordPress Editorial Calendar

Other AppsTodoist – it is a to do list appEverNote Basecamp