WORK TERM REPORTS AND PROJECTS

CAFCE ATLANTIC - SHARE & TELL PROFESSIONAL DEVELOPMENTSCOTT DANIELS & KIRSTEN SOMERSMAY 28th, 2009

WHAT WE DID AND WHAT WE DO NOW

• Public Relations students formally completed three work term reports – First and second reports were similar to a SWOT

analysis – Third report was a reflective paper

• Now:1. Written report on a problem/project or an examination

of a communication theory in practice2. Portfolio3. Reflective seminar

WHY THE CHANGE?• Students don’t enjoy writing reports /boredom • Last minute efforts• Challenges in finding topics• Continuously trying to improve practice and be

creative• Industry trends• Student initiative• Mentoring for new co-op students• Increase opportunity for reflection

KOLB’S EXPERIENTIAL LEARNING CYCLE

Bender, CJ., Daniels, P., Lazarus, J., Naude, L., and Sattar, K. (2006). Service-Learning in the Curriculum: A Resource for Higher Education. Pretoria, South Africa: The Council on Higher Learning.

THE PROJECT GUIDELINES

Co-op Student Resource Centre

CAFCE ACCREDITATION

• According to accreditation guidelines students are required to complete “at least one formal report”

http://cafce.ca/pages/guideandapplication.php

REFLECTIVE SEMINAR VIDEO

FEEDBACK

• Students• Employers

QUESTIONS?