Work Samples 2009
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Transcript of Work Samples 2009
by Angie Feehan
2009 - 1997
Work Samples
VinoVisit.com – Branding
Concepting and design.
VinoVisit.com – Web Design & Build
Concepting. Project management.
VinoVisit.com - PRAzure Skies Ahead for VinoVisit.com (excerpts)
We all look for signs of life after a long winter. If you’ve been watching or reading the news, you know that economic indicators are offering the barest glimmer of hope that the national economy is turning around. But in Napa, it’s impossible not to feel optimistic when tender green shoots dot the vineyards and the skies are that wonderful shade of blue that Crayola calls Azure.
There’s definitely cause for optimism for the three founders of a new Napa-based start-up. The brainchild of Tim Campbell and Bob Iannetta, VinoVisit.com provides a way for wineries and visitors to connect and interact. Winery searches, reservation bookings, map & itinerary-building tools, and reviews round out the consumer offering, while wineries benefit from automated reservation management and resources for ongoing visitor outreach. …….
……. While some family and friends have wondered if the trio is crazy for launching in the midst of the worst recession in decades, the three are confident. According to Dan Lintz, “Recessions typically fuel innovation. Don’t forget that the last economic downturn in 2001 gave birth to companies like eBay, Netflix, and Orbitz…all healthy, growing online services that consumers couldn’t imagine life without today. We believe that VinoVisit.com is positioned very similarly, and the feedback we’re getting from wineries is validating that.”
Michael Mondavi has reviewed VinoVisit.com and has this to say about it: "VinoVisit provides the first convenient and efficient tool for our consumers to plan winery visits, it is sure to be a win-win for wineries and visitors."
Like good Napa Valley business owners, Dan, Bob and Tim love wine and share that passion with others. More importantly, all three are resilient, inventive, and practical—the hallmarks of Napa Valley residents and its home-grown businesses.
Red Bricks Media – Creative Direction
Concepting. Project management. PlasticLogic Corporate Site.
Red Bricks Media – Creative Direction
Concepting. Project management. PlasticLogic Corporate Site.
Red Bricks Media – Creative Direction
Concepting. Project management. SanDisk product brochure for CES 2008.
Red Bricks Media – Creative Direction
Concepting. Project management. SanDisk microsite.
My team says…“Angie possesses remarkable acumen for marketing and relationship matters. At Red Bricks, her leadership style lent the right balance of independence and support, and our account team had complete confidence in her ability to find positive, constructive solutions to tough issues. I specifically respect her kind demeanor and willingness to dive right in, all to achieve great results.”
Jessica Tober, Account Manager
Red Bricks Media
Red Bricks Media – Creative Direction
Concepting. Project management. SanDisk microsite.
Red Bricks Media – Creative Direction
Concepting. Project management. PictureItPostage website.
Red Bricks Media – Creative Direction
Concepting. Project management. PictureItPostage Email
Red Bricks Media – Creative Direction
Concepting. Project management. Balsam Hill website.
Red Bricks Media – Creative Direction
Concepting. Project management. Balsam Hill display ad.
My team says…“Angie is a wonderful account director with a knack for building rapport and trust with her clients, keeping projects on a path to success, and staying very organized. Working with her was a real joy.”
Joe Van Remortel, Vice President, Business Development , Red Bricks Media
Red Bricks Media – Creative Direction
Concepting. Project management. CTTC microsite.
Red Bricks Media – Creative Direction
Concepting. Project management. Microsoft microsite.
My team says…“Angie is a astute and diligent Account Director who never loses sight of client objectives. She is very creative in coming up with unique tactics to achieve primary goals. She also has a natural talent for communicating and building relationships with all types of clients. It was a great learning experience and a pleasure having Angie for a manager.”
My Vu, Account Manager, Red Bricks Media
Adventure Associates - Branding
Concepting. Logo development.
Adventure Associates – Web Design
Rebranded and produced corporate site: www.adventureassoc.com
Adventure Associates – Newsletter
Sharing our clients’ preferences in retreat venues positioned us as an “expert” in the industry and allowed us to interact with our clients earlier in their decision-making process.
My team says…“Angie was a voracious student of SEO and now brings new ideas and strategies to share with me. Her insights into human behavior and search preferences are impressive—somehow she manages to find the best way to leverage them.”
Jamie Low, SEO Consultant
www.searchenginemarketing.com
Adventure Associates – Web Design
Corporateretreats.com created a “road block” for the search term
within 30 days.
Adventure Associates - PR
Reporter located us through web search for corporate retreat. A positive side effect of good SEO.
Adventure Associates - PR
Main point of contact for interview
Adventure Associates - PR
Primary point of contact for interviews. Provided images.
Adventure Associates - PR
Wells Fargo Team Building Event.
Another instance of “passive PR”
Adventure Associates - PR
Wrote article for this publication.
Adventure Associates - PR
Wrote an MBTI – focused article.
Adventure Associates - PR
MBTI article was picked up by two other publications.
Adventure Associates - PR
Another instance of “passive PR”
WBE – Collateral
WBE Brochure - BEFOREBEFORE
WBE – Collateral
AFTER Concepted, wrote, laid out, printed collateral.
AFTER
Fresher Software – Branding
Brand Guidelines Manual
Fresher Software - Collateral
Rebranded company and product
Sales Kit including trade show animation, white papers, spec sheets, case studies and feature comparisons.
Fresher Software - Web
Fresher Software - Collateral
Concepted, wrote, laid out and printed collateral and postcards.
Fresher Software – Print Advertising
Texas Instruments flattered me by stealing my idea three months later.
Fresher Software – Print Advertising
…so I wrote, laid out and placed these ads. Led the photo shoot of our chief developers for the face shots.
DSCN1654
Informix – Cloudscape Collateral
Designed, wrote and produced the packet including the video
for tradeshows. Rebranded product line.
Informix Cloudscape - Branding
AFTER
BEFORE
ValueStar – Marketing Communications
Monthly newsletters for Bay Area small businesses. Focus on promoting and marketing small businesses. Wrote, laid out and
printed. Assisted with rebranding.
Concepted, wrote, laid out and printed collateral.
ValueStar – Print Publications
Semi-annual, catalog. Managed layout and production and distribution.
ValueStar – Billboads & Bus Tails
ValueStar - Billboards
Concepted and designed.
Negotiated and placed media.
Print production management.
ValueStar – OOH Advertising
Oakland A’s Stadium
ValueStar – Print Advertising
Concepted, wrote and laid out.
Negotiated and placed print media.
ValueStar - Product Development
Pier 1 Imports Communications
Total Compensation Statement layout and print production.
Benefits Overview layout, writing and print
production.
Pier 1 Imports - Communications
Concepted, wrote, laid out, print production.
Company benefits pamphlets
Pier 1 Imports - Training
Store manual. Wrote, designed and printed.
Franklin Covey - Product Development
Curriculum development, writing, lay-out, design, product packaging and print production.
Franklin Covey - Product Development
Corporate Coaching Curriculae
Barclay’s Bank Training
FranklinCovey - Advertising
Editorial Ad for Trade Publication, wrote, laid out,
placed media. Trade show schwag.
True North (formerly TSI) - Collateral
Original BrochureRebranded, wrote, laid out,
printed new brochures – later acquired by Franklin Covey
Branding - TrueNorth
After
Before
Branding - ValueStar
After
Before
Branding – Fresher to Matisse
Before
After
Branding - Freelance
Friend’s business card
My business card