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Writing & Work Sampleexcerpt from:
West Cape MaySustainability Plan 2009
Matthew B. Ward306 S. 3rd Ave #DHighland Park, NJ 08904Phone:818-486-6756
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a. Create a Formal GatewayA formal gateway will help delineate the community of West Cape May from its environs and encourage visitors to explore the Borough. This is essential for an economy that depends heavily on tourism. A gateway development will also provide new economic opportunities. Through the !"#$%&'()'* )"#%$&+)$(,)'*-!#)./$!#0)(#1)23.&(#..#.)1&++).3//+4)2#%%#")4#$"5"'3(,)$6#(&%&#.)%')"#.&,#(%.)$(,)%'3"&.%.7)8'6#)23&+,&(9.)$(,)*$!&+&%&#.)%:$%)!3""#(%+4)2'",#");&+2"$:$6)Park do not fully utilize their lots to their potential. Better 3.#)'* )%:#)<'"'39:=.)9$%#1$4)!'3+,)2#)$!:&#>#,)%:"'39:)implementation of the following elements: ?) @),#-(#,)+&(A)2#%1##()#(>&"'(.?) @)%"$*-!)!&"!3+$%&'()/+$(?) @,,&%&'($+)'(5.%"##%)/$"A&(9?) ;$4-(,&(9)8&9($9#?) @)B3$.&5/32+&!)*$!&+&%4)'")(#1)2'"'39:):$++
!"#$%&'%#(#)!'*#+%,-%%'#.%/,#0(1%#2(3#('4#0(1%#2(3#0!,3#
;:#()#(%#"&(9);#.%)C$/#)D$4)*"'6)C$/#)D$4)C&%40)%:#"#)&.)$).6$++).%"&/)'* )+$(,)%:$%).&%.)2#%1##();#.%)E#""4)8%"##%)$(,)F$.%)D4"%+#)@>#(3#7)C3""#(%+4)%:&.)$"#$)&.)G'(#,)C5H)23%)!'(.&.%.)'* )$)6&I)'* ).&(9+#)*$6&+4):'6#.)$(,).&(9+#5.%'"4).6$++)23.&(#..#.7)J* ),#>#+'/#,)$.)&%.)G'(&(9)$++'1.0)%:#)$"#$)!'3+,)!'(.&.%)'* )6&I#,53.#)H5.%'"4)23&+,&(9.)1&%:)"#%$&+)./$!#.)'()%:#)9"'3(,)K''")1&%:)$)6$I&636)23&+,$2+#)$"#$)$++'1#,)'* )LH0MHM).B3$"#)*##%7 Visitors who park in Cape May City’s parking lots are only a N56&(3%#)1$+A)*"'6)%:#)!#(%#")'* );#.%)C$/#)D$4)O.##)6$/)on following page). By encouraging appropriate development 2#%1##();#.%)E#""4)8%"##%)$(,)F$.%)D4"%+#)@>#(3#0)(#1)23.&(#..#.)&();#.%)C$/#)D$4)!'3+,)/"'>&,#)$)!'(%&(3'3.)window shopping experience to attract visitors from existing /$"A&(9)+'%.)&(%')%:#)<'"'39:7)P(!#)$%)%:#)!#(%#")'* )%'1(0)>&.&%'".)!'3+,)2#),&"#!%#,)24)(#1)1$4-(,&(9).&9($9#)%'1$",)'%:#").:'/.0)"#.%$3"$(%.0)$(,)$!%&>&%&#.)1&%:&()%:#)<'"'39:7)
567'78!6#71179,:'!,!%/#('4#/:66%//%/#!'#.%/,#0(1%#2(3;##<978#)%=,#,7#9!>?,@#/,79%=97',/#7'#A:'/%,#B7:)%C(94D#E(9*#0%',%9#D#,F/?!9,/#=79#/()%#7'#A:'/%,#B7:)%C(94D#,?%#G)+%9,#A,%C%'/#H''#7'#239,)%#GC%':%D#,?%#.%/,/!4%#2(9*%,#7'#B97(4-(3#IE?7,7/#+3#2(,,?%-#.(94#('4#J(,?(9!'%#K,,7D#LMMN";
H. Economic development
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!!"#H81)%8%',#(#'%-#6!96:)(,!7'#1)('#=79#,?%#O(,%-(3
Q"$*-!)!&"!3+$%&'()$%)%:#)&(%#".#!%&'()'* );#.%)E#""4)8%"##%0)D4"%+#)@>#(3#0)$(,)E$"A)<'3+#>$",)&.)$),#%"&6#(%)%')%:#)<'"'39:7)Q:#)&(%#".#!%&'()!$3.#.)!'(*3.&'()2#!$3.#)'* )the convergence of too many ingress and egress points. R#,#.&9(&(9)%:#)&(%#".#!%&'()1&%:)$)%"$*-!)!&"!+#)1&++)&6/"'>#)the following:?) E#,#.%"&$()$(,)$3%'6'2&+#).$*#%4)?) @#.%:#%&!.)$(,)!'66#"!&$+)!:$"$!%#")?) C&"!3+$%&'()'")%"$*-!)6'>#6#(%)?) P(5.%"##%)/$"A&(9)'//'"%3(&%&#.)O.##)E"'/'.#,)C&"!3+$%&'()E+$()'()/$9#)LST
J()'",#")%')!"#$%#)$)!'6/"#:#(.&>#)9$%#1$4)%:$%)$//#$+.)%')%'3"&.%.)$(,)"#.&,#(%.)$+&A#0).$*#)/#,#.%"&$()$!!#..)$(,)6'2&+&%4)&.)$)/"&'"&%47)@)%"$*-!)!&"!+#)&.)$)9"#$%)$#.%:#%&!),#>&!#)%:$%)$+.')!$+6.)%"$*-!7)UQ"$*-!)C$+6&(9V)&.)$)6#%:',)3.#,)to slow auto speeds through road design while enhancing /#,#.%"&$()$(,)$3%'6'2&+#)%:'"'39:*$"#.7)@+'(9)1&%:)$)%"$*-!)!&"!+#0).3*-!&#(%)3/9"$,#.)%')/#,#.%"&$()!"'..1$+A.)$"#)"#B3&"#,)%')6$I&6&G#)#**#!%&>#(#..7)
@3%'6'2&+#),"&>#".)$(,)+'!$+)23.&(#..#.)2#(#-%)*"'6)%"$*-!)!$+6&(9)%''7)<#!$3.#)!$".)$"#)6'>&(9)$%).+'1#")./##,.0)drivers and passengers have more time to look out their windows. This improves safety and may entice people to park $(,).:'/)$%)+'!$+)23.&(#..#.7
G+7C%@#5P!/,!'>#!',%9/%6,!7';##Q!>?,@#R7-#,?%#!',%9/%6,!7'#67:)4#+%#9%F4%/!>'%4;
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<4)&(.%$++&(9)%#6/'"$"4)"322#")2$""&#".0)$)+'15!'.%)%#.%5"3()!'3+,)2#)#$.&+4).#%3/)*'")$)-I#,)/#"&',)'* )%&6#7);&%:)any change there is a period of adjustment. Recommended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correct direction. The only major hurdle is that West Perry 8%"##%)&.)$)!'3(%4)"'$,7)X'(#%:#+#..0)%:#)$"936#(%)!'3+,)2#)made that capacity and safety would increase and a results of the proposed changes.
@.)$+"#$,4)#I/+'"#,)&()%:#)Y"2$()<3.&(#..)Z#.&9()E+$(0);#.%)D4"%+#)@>#(3#)!'3+,)2#)"#,#.&9(#,)%')$!!'66',$%#)[N)'(5.%"##%)/$"A&(9)./$!#.7)Q'%$+)/$"A&(9)*'")%:#)/"'/'.#,);#.%)C$/#)D$4)9$%#1$4)%'%$+.)\]N)'(5.%"##%)/$"A&(9)./$!#.)1&%:'3%)$(4)'**5.%"##%)/$"A&(97)^'1#>#"0)$,,&(9)'(5.%"##%)/$"A&(9)&.)'(+4)'(#)!'6/'(#(%)'* )2#!'6&(9)$),#-(#,)!'66#"!&$+)!'""&,'")$(,)$)+$"9#")"#9&'($+)%'3"&.6)!#(%#")O.##)Proposed Circulation Plan on following page).
S%8179(93#9:++%9#+(99!%9/#,7#,%/,#C!(+!)!,3#7= #!'/,())!'>#(#,9(=&6#6!96)%#('4#1)(',%4#,9(=&66!96)%;#E?7,7>9(1?/#=978#<)!6*9;678#ILMMN"
!"!#$%&&$"'(%)*"+,-*.$*"+ '/$&"$*(01 2*33&%&"4&
5"67%$0& 88 98 :85"'&%%711 :8 ;< :8=/$(0. >< ?88 ;<1>@"A*B&"B*(+/"(0".$(00.11/"07"*"40CB&.""/%$D".*B&"/3"$D&".$%&&$
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S%8179(93#('4#1)(',%4#+:81F7:,;#E?7,7>9(1?/#=978#<)!6*9;678#ILMMN"
!!!"#$%C!/%#('4#H81)%8%',#(#.(3&'4!'>#A!>'(>%#A3/,%8
;$4-(,&(9).&9($9#)&.)$()#!'('6&!)%''+)%:$%):#+/.)$%%"$!%)$(,)"#%$&()%'3"&.%.7)F**#!%&>#).4.%#6.)!$%#")%')%'3"&.%)(##,.)24)!'(.&,#"&(9)#>#"4)%"&/)*"'6)2#9&((&(9)%')#(,7)C'(.&.%#(!4)$(,)+#9&2&+&%4)$"#)A#4.)%')!"#$%&(9)$)!'6/"#:#(.&>#)(#%1'"A)that adds to the character of the Borough while also successfully giving directions.
C3""#(%+40);#.%)C$/#)D$4)3.#.).&9(.)%')$,>#"%&.#)+'!$+)*#.%&>$+.)$(,)*$"6#"=.)6$"A#%.7);$4-(,&(9).&9($9#).#">#.)$),&**#"#(%)/3"/'.#7)J%)/$..&>#+4)!$%#".)%')%'3"&.%.=)(##,.)giving additional information for everyday use. Common ,#.%&($%&'(.)!$()&(!+3,#_)"#.%$3"$(%.0).:'/.0):'%#+.0)%:#)U,'1(%'1(V)$"#$0)/$"A&(90):'./&%$+.0)#%)!#%#"$7)D'"#)./#!&-!).&9(.)!$()2#)%$&+'"#,)24)+'!$%&'()$(,),&.%$(!#)%'),#.%&($%&'(.7)C'.%.)"$(9#)2$.#,)'()%:#)!'6/+#I&%4)'* ),#.&9()$(,)%:#)$6'3(%)'* ).&9(.7)Q').%$"%).+'10)$)1$4-(,&(9).4.%#6)!'3+,)2#)&6/+#6#(%#,)'()$)/"&'"&%4)2$.&.)%')%#.%)%:#).3!!#..)$(,)(##,)for additional signage.
Q'),#>&.#)$)1$4-(,&(9).4.%#60).%$"%)24)$..#..&(9)1:#"#)the key entrances and thoroughfares are located within the <'"'39:7)@)6$%"&I)+&A#)%:#)'(#)*'3(,)'()/$9#)[`).:'3+,)2#)used to construct a network.
W'")$)2'"'39:)%:#).&G#)'* );#.%)C$/#)D$40)$)!'6/"#:#(.&>#).4.%#6).:'3+,)!'(.&.%)'* )/"&6$"4)$(,).#!'(,$"4)1$4-(,&(9).&9($9#)OC'+'"$,')C#(%#")*'")C'663(&%4)Z#>#+'/6#(%_)LT7
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?) E"&6$"4)8&9($9#_)a$"9#)/"&6$"4).&9($9#)&.)+'!$%#,)along major circulation routes and intersections. These signs have 5 to 6 directional arrows. ?) 8#!'(,$"4)8&9($9#_)86$++).#!'(,$"4).&9($9#)&.)+'!$%#,)at intersections and along minor routes. These signs have 2 %')H),&"#!%&'($+)$""'1.7
Q:#).$6/+#)6$%"&I)'()*'++'1&(9)/$9#).399#.%.)/'..&2+#)1$4-(,&(9).&9(.)1&%:&();#.%)C$/#)D$47)@.)$()#I$6/+#0)%:&.)6$%"&I)!'3+,)2#)3.#,)$.)$)*'3(,$%&'()*'")*3"%:#")$..#..6#(%7)@)/32+&!)/"'!#..).:'3+,)2#)!'(,3!%#,)%')$//"'>#)%:#)/"'b#!%)$(,),#!&,#)-($+)+'!$%&'(.0)/"&'"&%&#.0).&9()%#I%0),&"#!%&'(0)$(,)design.
E9!8(93#('4#A%67'4(93#.(3&'4!'>#A!>'(>%;##$9(-'#+3#2(,,?%-#.(94#ILMMN"
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Wayfinding!Signage!MatrixWest!Cape!May,!NJ
Sign!Type Sign!Priority Location Sign!Text Direction Cost!($)!Bird"and"Wildlife"Viewing
Broadway"Historic"District
Hotels
Parking
Shops"and"Restaurants
Bird"and"Wildlife"Viewing
Shops"and"Restaurants
Broadway"Historic"District
Hotels
Primary Medium On"Broadway"at"Central"Ave"(Southbound)
Multiple"!"TBD TBDTBD
Primary Low On"Sunset"Blvd"at"Stevens"St"(Eastbound)
Multiple"!"TBD TBDTBD
Subtotal TBDHigbee"Wildlife"Refuge
Cape"May"Bird"Refuge
Broadway"Historic"District
Hotels
Higbee"Wildlife"Refuge
Cape"May"Bird"Refuge
Shops"and"Restaurants
Parking
Secondary High Multiple"!TBD Multiple"!"TBD TBD TBD
Secondary Medium Multiple"!TBD Multiple"!"TBD TBD TBD
Secondary Low Multiple"!TBD Multiple"!TBD TBD TBD
Subtotal TBD
Grant!Amount TBD*"This"is"an"example."All"information"is"to"be"determined"upon"public"participation Grand!Total TBD
On"Leaming"Ave"at"Park"Blvd"(Westbound)
MediumPrimary
TBD
TBD
On"W"Perry"St"at"Park"Blvd"(Westbound)
HighPrimary
On"Broadway"at"Sunset"Blvd"(Westbound)
HighSecondary
TBD
On"Broadway"at"Sunset"Blvd"(Southbound)
HighSecondary
TBD
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!C"#$%C%)71#(#'%-#+797:>?#?())#79#(#1:+)!6F19!C(,%#=(6!)!,3
K1,!7'#G@#B:!)4#(#'%-D#8!P%4F:/%#B797:>?#R())#C3""#(%+40)<'"'39:)^$++)&.)+'!$%#,)$%)LH`)<"'$,1$47)J%)&.)(#&%:#")$)!#(%"$+)('")$()&,#$+)+'!$%&'(7)8#%)2$!A)*"'6)%:#)"'$,0)&%)&.)+'!$%#,)2#:&(,)%:#)-"#).%$%&'()$(,)'3%)'* ).&9:%7)Q"$,&%&'($++40)$)%'1():$++)&.)$)*'!$+)/'&(%)#I:&2&%&(9)%:#)character of the community. While there are plans to update %:#)63(&!&/$+)!'6/+#I)1&%:)9"##()23&+,&(9)/"$!%&!#.)&%)6$4)2#)6'"#).3.%$&($2+#)%')"#+'!$%#)<'"'39:)^$++)$+%'9#%:#"7)
Q:#)6'.%)&,#$+).#%%&(9)*'")$)(#1)2'"'39:):$++)&.)$%)%:#)&(%#".#!%&'()'* )<"'$,1$4)$(,)83(.#%0)1:#"#)L5F+#>#()&.)!3""#(%+4)+'!$%#,7)Q:#).&%#0)1:&!:).&%.)$!"'..)*"'6);&+2"$:$6)E$"A0):$.)9"#$%)>&.3$+)%#"6&($%&'(7)J%)1'3+,)!"#$%#)$),#-(#,)2'3(,$"40)$,>#"%&.&(9)%')%'3"&.%.)%:$%)%:#4)$"#)&();#.%)C$/#)D$47)Q:&.)+'%)&.)$//"'I&6$%#+4)\M0MMM).B3$"#)*##%7)Q:#)#I&.%&(9).%"3!%3"#)&.)`0\MM).B3$"#)*##%7)C3""#(%+40)%:#"#)$"#)\\).3"*$!#)/$"A&(9)./$!#.)$(,)%:"##)!3"2)!3%.)5)%1')'()83(.#%)$(,)'(#)'()<"'$,1$47)@.)'* )`MML0)%:#)+$(,)1$.)$..#..#,)$%)c][M0]MM)$(,)%:#)23&+,&(9)1$.)$..#..#,)$%)cH\M0NMM0)*'")$)%'%$+)'* )cLSM0SMM7)@((3$+)%$I#.)1#"#)cS0MdM)OD',)JeT7
W'")P/%&'()@0)$)6&I#,53.#)2'"'39:):$++)1'3+,)2#)!"#$%#,)'()%:&.).&%#7)Q:&.)23&+,&(9)1'3+,)&(!+3,#)9"'3(,)K''")"#%$&+)./$!#)*'")L5F+#>#()$.)1#++)$.)63(&!&/$+)$(,)/"&>$%#)'*-!#.)$2'>#)O.##)"#(,#"&(9)'()*'++'1&(9)/$9#T7)J%)1'3+,)$+.')&(!+3,#)$)!'3"%"''6)%:$%),'32+#.)$.)!'(>#(%&'()./$!#0)#I/$(,&(9);&+2"$:$6)E$"A=.)*#.%&>$+)$"#$7)@()$//"'/"&$%#)23&+,&(9)1'3+,)2#)H7N).%'"&#.)1&%:)[Mf)+'%)!'>#"$9#)'")$)*''%/"&(%)'* )[0MMM).B3$"#)*##%7)E$"A&(9)*'")%:#).%"3!%3"#)1'3+,)2#)+'!$%#,)'()D4"%+#)@>#(3#)$(,g'")$%)\ML)83(.#%)
S71@#O(,%-(3#/!,%#F#'79,?-%/,#679'%9#7= #A:'/%,#B7:)%C(94#('4#B97(4-(3#H',%9/%6,!7';##B7,,78@#O(,%-(3#/!,%#=978#.!)+9(?(8#E(9*;##E?7,7>9(1?/#+3#2(,,?%-#.(94#ILMMN"
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Blvd. Parking in these locations could provide a total of up %')[N)'(5.%"##%)./$!#.)$(,)HM)'**5.%"##%)./$!#.0)1&%:)(&(#)*''%51&,#).%$++.7)h"'3(,)K''")"#%$&+)./$!#)1'3+,)6$%!:)'")#I!##,)!3""#(%).B3$"#)*''%$9#7)E"&>$%#)$(,)/32+&!)'*-!#)./$!#)1'3+,)"$(9#)*"'6)\d0MMM)%')`M0MMM).B3$"#)*##%),#/#(,&(9)'()%:#)+$4'3%7)Q'%$+)+#$.$2+#)./$!#)1'3+,)2#)$//"'I&6$%#+4):$+* )'* )%'%$+).B3$"#)*''%$9#7)E"'/'.#,)&6/"'>#6#(%.)1'3+,).&9(&-!$(%+4)&(!"#$.#)%:#)>$+3$%&'()'* )%:#)+'%0)$(,)/"'>&,#)(#1)"$%$2+#.7
D&I#,53.#)%'1():$++.)$+"#$,4)#I&.%7)P(#)#I$6/+#)&.)&()D$($.B3$(0)X#1)i#".#47)8&(!#)`MMM0)%:#)<'"'39:):$.)2##()+#$.&(9)$//"'I&6$%#+4)\0SMM).B3$"#)*##%)'* )!'66#"!&$+)$(,)/$"A&(9)./$!#)$%)&%.)6&I#,53.#)63(&!&/$+)23&+,&(97)R#(#1#,)&()`MML0)%:#&")!'66#"!&$+)+#$.#):$.)2##()$).3!!#..*3+).'3"!#)'* )"#>#(3#)9#(#"$%&'(7)a#$.$2+#)./$!#)#B3$+.)\Sf)'* )%:#)\M0MMM).B3$"#)*''%)23&+,&(97)Q:#)/"'/'.#,)"$%&')*'");#.%)C$/#)D$4=.)6&I#,53.#)2'"'39:):$++)1'3+,)2#)!+'.#")%')]Nf)'* )+#$.$2+#)./$!#7)J%)!'3+,)/'..&2+4)#$"()c\dN0MMM)$)4#$")$%)c\N)/#").B3$"#)*''%7
Q:#)<'"'39:)^$++)'/%&'().:'3+,)2#)!'(.&,#"#,)$.)$)>&$2+#)investment for West Cape May. Municipal action in a central location may spur private development of the surrounding area in line with visions put forth in this document and the Y"2$()<3.&(#..)Z#.&9()E+$(7
K1,!7'#B@#$%C%)71#(#T:(/!F1:+)!6#<(6!)!,3@.)('%#,)$2'>#0);#.%)C$/#)D$4)+$!A.)$)!#(%"$++45+'!$%#,)&(,''")/32+&!)./$!#)'")*$!&+&%47)Q:#)63(&!&/$+)!'6/+#I0)1:&!:):'3.#.)<'"'39:)^$++)$(,)%:#)>'+3(%##")-"#).%$%&'(0)&.)+'!$%#,)along Broadway in the northern half of the municipality.J%.)+'!$%&'()&.)('%)'2>&'3.)'")/$"%&!3+$"+4)!'(>#(&#(%)*'")>&.&%'".0)6$(4)'* )1:&!:)$//"'$!:)%:#)<'"'39:)$+'(9);#.%)?) !:$62#")'* )!'66#"!#)'*-!#)?) 6##%&(9)./$!#)?) /32+&!)"#.%"''6.)?) #I:&2&%&'()./$!#) As incentives to the developer the Borough could allow $)23&+,&(9):#&9:%)2#4'(,)%:$%)!3""#(%+4)G'(#,)$(,)"#+&#* )*"'6)6'.%)/$"A&(9)"#B3&"#6#(%.7)J()'",#")%')/"'6'%#)9"##()23&+,&(9)/"$!%&!#.0)%:#)<'"'39:)!'3+,)$+.')/"'>&,#)$):#&9:%)2'(3.)*'")%:#)$,,&%&'()'* )$)9"##()"''*7