Work Redesigned
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Work redesigned work redesigned
description
Presentation by the Seggr team at Talent2's xchange2010 conference in February 2010.Cover the future of work using the framework of Seggr's core social constructs: CICS - connecting, interacting, creating and sharing.
Transcript of Work Redesigned
Work redesigned
wor
k re
desi
gned
why did you take this job? why are you still there?
we increase the reach and response of brands by making them more
collaborative, connected, engaging and ultimately more influential!
Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last
year...
Source: 2009 Edelman Trust Barometer
CEOs are the least trusted source of information when forming an opinion of a company. 81% of respondents do not trust
the CEO as a source in Australia, the US and Europe
Source: 2009 Edelman Trust Barometer
87% of Australians would refuse to buy from a company they do not trust, and 93% said they chose to buy product or
services from companies they trust.
Source: 2009 Edelman Trust Barometer
so, what has changed?
was this man the first to understand the change?
was this man the first to help create the change (Ben Self)?
It was about starting conversations... Ben Self, DNC
people are interacting with brands differently!
what are they advertising!
the future of work is about starting conversations…
the future of work is about being social
C + I + C + S = attractionretention
the seggr = social construct for the workplace
connecting + interacting + creating + sharing = attractionretention
the seggr = social construct for the workplace
source: Harold Jarche – Learning and Working on the Web
source: Harold Jarche – Learning and Working on the Web
interacting
connecting creating
sharing
people are turning to each other...because they can!
20 – Hours of video uploaded every minute onto YouTube
600k - new members on Facebook per day
4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
500,000 – The number of active Facebook applications. 900,000 -The number of blogs posts
put up every day
700 million – The number of photos uploaded per day on Facebook
50% – Percentage of Facebook users that log in every day.
350 million – People on Facebook.
1.73 billion – Internet users worldwide (September 2009).
18% – Increase in Internet users since the previous year.
27.3 million – Number of tweets on Twitter per day (November, 2009)
126 million – The number of blogs on the Internet (as tracked by BlogPulse).
so let’s talk about connecting
Nike chalkbot – they understand CICS!
even men are having conversations about Barbie?
DEWmocracy – 470,000 votes, 1 million participants!
The tribe will speak…DEWmocracy is back!
GE know the power of sharing!
sharing - ($928m in 9 years)
Harold Jarche
how connected are you people?
where are they having conversations?
who are your influential people?
0 2 4 6 8
10 12 14
hours per week
hours per week
Hidden Costs of Informa5on Work: A Progress Report. IDC survey of 706 knowledge workers -‐ 2009
“Employees shouldn’t waste too much 5me on the intranet; social media wastes 5me; the Internet is a produc5vity drain”
how do you find information?
do you interact with others to plan?
have you considered an incubator?
who are your creative people?
what do you do that is worth sharing?
Anti-procrastination alert:
You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences.
is this you social media policy?
CONNECTing [sourced ideas from 21,000,000 strong seggr network] INTERACTing [collaborated with IBM, Photon and seggr executives]
CREATing [maybe a little bit?]
SHARing [we just did!]
things have changed?
It IS about starting conversations... Ben Self, DNC
connecting + interacting + creating + sharing = attractionretention
the seggr = social construct for the workplace
this slide is intentionally blank (thank you)
