Words that made Apple great
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Transcript of Words that made Apple great
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them
Creativity:
“Real artist
simplify”
Simple can be harder than complex: You have
to work hard to get your thinking clean to
make it simple.
A players hire
A players.
“Avoid the bozo explosion A players
like to work only with A players, which means you can’t
indulge B players”
Real CEOs Demo.
As a CEO, you’ve got to really understand what your company is selling well enough to explain it
Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.
GREAT ARTISTS STEAL
Empathy An intimate connection with the
feelings of the customer. “We truly understand their needs better than
any other company ”
Focus
“In other to do a good job of those things that we devise to do, we must
eliminate all of the unimportant opportunities”
“The reason I went back to Apple is that I feel like
the world would be a better place with Apple
in it than not. And it’s hard to imagine the
world without Apple now.” –Steve Jobs