Words For CopywritersA Collection of Handy Words and Phrases for a Copywriter’s Arsenal

By Paul Suggett, About.com Guide

If you're a seasoned copywriter with 20+ years of writing experience

behind you, you'll have a list of go-to words and phrases that help you

craft good copy. In fact, you start building this library after just a few

months on the job, and it becomes something that grows with you as

you grow as a writer.

Although some say that copy is a dying art, most believe that it is

undergoing a resurgence. What is out of fashion one minute is back on

top the next, and the power of words to sell a product or service can

never be underestimated.

Yes, bad copy is dying out. But there will always be a need for carefully

crafted, powerful and imaginative copy. And with the right words   and

phrases, you can help keep that copy alive and kicking.

The Golden Rule…

This is copywriting, not an English grammar test. Your goal, as a writer,

is to get across your message in the most powerful way possible. If

that means writing sentences that finish in the middle. Do it. If that

means writing just one words sentences. Fine. And if it means starting

with "and" then go right ahead. You are communicating. Do it the way

you feel is right, and if your copy is ever corrected by an account

manager with an addiction to editing, tell them politely that they are

not writers, just as you are not a budget manager or client schmoozer.

Now that that's out of the way…

Words and Phrases to Start With

You'll notice that sentence ended with a preposition. No worries. It's

clunky, but correct, to say - Words and Phrases With Which to Start.

But no one speaks like that. So, don't do it. Stay true to the way people

speak. If you'd feel comfortable reading it aloud to a good friend or

colleague, you're doing well.

Here are some handy words phrases to start your copy. Use them as

you see fit:

It's said that…

Have you ever…

The thing about…

It's interesting…

You'll notice…

Some people say…

What if…

They say that…

Linking Words and Phrases

If you're having trouble getting from one idea to the next, try some of

these:

Moreover…

However…

That is to say…

And…

Also…

But…

Still…

So…

Indeed…

Or…

Except…

Of course…

In fact…

After all…

Take the [product name] for example…

Today…

And yet…

Why? Because…

Words and Phrases That Finish Well

These may help if you're looking for a way to round out your copy.

Think it over.

See what we mean?

Good call.

Over to you.

And it's about time.