WordPress What Ya Need to Know: Branded
Transcript of WordPress What Ya Need to Know: Branded
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Marketing for Startups!
In the beginning, no one cares.!Well, your mom cares. !
But that’s about it.!
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Shira Abel, CEO Hunter & Bard!We Optimize Your Marketing!
BEFORE AFTER
DOUBLED VIEWS & REVENUE!
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Agenda!
! Layout options!! What NOT to do!! Plug-ins we like!! How to grow your
readership!
@shiraabel!
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Columns!@shiraabel!
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What NOT to do!@shiraabel!
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Must Have Plug-ins!
! Login lock!! Wordpress SEO by Yoast!! Statpress!! Open external links in a new window!! Outbrain!! Google XML Sitemaps!! Woopra!! Sociable!! Jetpack!
@shiraabel!
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HOW TO GROW YOUR READERSHIP!
@shiraabel!
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What is the GOAL of your blog?!
Build thought leadership!
Get media mentions & build SEO!
!Improve customer engagement!!
1!2!
3!Create an information communication channel!4!
@shiraabel!
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The Holy Trinity of Marke8ng Online
GOOD WRITING!
Earned Media / PR
Pull Marketing SEO / Ads / Affiliate
@shiraabel!
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Sample Tactics (not in order)!• PR (Media Kit recommended)!• Facebook !• Pinterest!• YouTube!• Twitter!• Quora!• LinkedIn!• Blogging!• Newsletter!• Google+!• Blog commenting!• Games!• Forums!
• White papers / Case studies!• Peer review!• Seeding posts!• Infographics!• Forum!• E-book!• Webinars!• Community!• Guest blogging !• Podcast!• Teleseminar!• Affiliate Marketing!• Game elements (e.g. leader
board, 80% signed up)!
@shiraabel!
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Watch the Funnel!Acquisition – !
Learns About Product!Conversion – !
Signs Up!Retention – !
Uses Product!WOM
(Sharing)!
Buys!
@shiraabel!
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GROW A COMMUNITY. PEOPLE CAN SEE WHEN YOU CARE.!
@shiraabel!
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Hat tip:
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Take Aways!! Marketing starts the second you have an idea for a product /
service / business!! Every tactic taken should be with a goal in mind!! Social is more than just engagement – it’s listening and reacting to
criticisms!! Listen & respond, you’ll get a better product & happier customers!! Opt-in is more powerful than push!! Call to action gets you more !! Follow the trail to see where you’re losing people along the buying
path!
THANK YOU!
@shiraabel!
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References & Reads!!! http://www.toprankblog.com/2010/04/goals-business-blogging/!! http://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly !! http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377A!! http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 !! http://www.youtube.com/watch?v=7QmCUDHpNzE !! http://www.youtube.com/watch?v=ZUG9qYTJMsI !! http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/ !! http://flowingdata.com/2011/09/18/yoda-pie-chart/ !! http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay!! http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/!! http://www.slideshare.net/setlinger/altimeter-social-analytics081011final!! Breakthrough Marketing Plans!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://blog.inner-active.com/2011/04/a-complete-list-of-app-stores-across-all-mobile-platforms/!! http://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/!! http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/!! http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/!! http://www.facebook-studio.com/!! http://www.seomoz.org/blog/tracking-the-roi-of-social-media!! http://marketingfortomorrow.com/tag/marketing-tone/ !
@shiraabel!