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Wordpress & SEO

Tutorial

Thursday, September 15

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Basic Set Up

Loading Your Post to Wordpress

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1. Add Media- this is what you click to add your images into your post.2. Status- this is the drop down that you will choose either “draft” or “pending review”. If you are

still working on a post, save it as a draft. If your post is complete and you are ready for Jemima to finalize, save it as pending review. Don’t click publish!

3. Categories- this is where you will select 1-5 categories that fit your post. Make sure to un-click Uncategorized!

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Tags & Featured Image

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1. Tags- this is where you will choose 2-3 tags for your post. A tag is one word or a phrase that describes your post. When you start typing, you will see tags that have been used previously that will pop up.

2. Featured Image- This is where you will set the featured image of your post. This is the image that will be pulled for the homepage of BVTMB as well as the image that will be pulled when sharing via social media, so select one that best describes your post. If you have created a “fancier” image in Picmonkey or Canva, this is one place you would use it.

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SEO

SEO in Wordpress

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What makes great SEO?

Remarkable content:

Strive to be authoritative, hyper-targeted and even controversial. 7

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The Basics of SEO

What is On-Page Optimization

Context is in and Keyword Stuffing is out.

SEO for blogging is simple and can make a huge impact!

Here is what we will cover:

• Blog Title

• Page URL

• Headings

• Images with Alt Tags

• Inbound Links

• Outbound Links

• Meta Description

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Page Title15 – 65 characters in length

Best Practices:

• The title should speak to the body of the

blog

• Keep it short, concise, and to the point

• Creativity is great, but context is the most

important

• Do not exceed 64 characters

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Page URLClose variants to page title and headline.

• Be careful not to use the same phrase as the title, headline, or meta description

• Edit before saving for pending

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Headers (H1, H2, H3, etc.)Styling your Blogs in Chronological Order

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Headings Best PracticesStyling Your Blogs

Best Practices:

• Heading tags should be in Chronological Order: H2, H3, H4, etc.

• Never use H1 (this is the title)

• H2 – only use once and use this first in your post

• H3, H4, H5, use as many as you like

• Do not try to use Headings to style your blog by jumping around

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ImagesRe-size images in Pic-monkey http://burlingtonvt.citymomsblog.com/bvtmb-team-resource-page/

Do not use

keywords in your

Alt. Text. Image

should be specific

about the picture.

Double check size

to make sure it

imported correct.

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Inbound Links Linking to other BVTMB Blogs

Best Practices:

• Link as early as possibly in blog post

• Search for topics that are similar to link

• Do not link phrases like “read here” and instead link the content specific to

what you are saying

• 2-3 inbound links is ideal

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Outbound Links Linking to outside resources

Best Practices:

• 1-2 external links

• Do not link phrases like “read here” and instead

link the content specific to what you are saying

• Link externally to point to data or to source a

statement that is controversial/opposing

• Be sure to “open link in new window”

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Example of Great Linking

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Meta Descriptions <150 characters

Best Practices:

• Action Oriented

• Include solution / benefit

• Stay specific to Blog

Topic

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Like, Share, and Comment!

We encourage you all to like, share and comment on posts as much as

possible! It helps with our reach, which allows all posts to be seen more!

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Thank

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