WordPress for Small Businesses, from WordCampNYC
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WORDPRESS FOR SMALL BUSINESSES
JACQUELINE LEE DeVITO
WordCamp NYC 2010
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•Webologist at WPStartups
•Project Manager at MarkNet Group, Inc.
•Only heard of WordPress 8 months ago
(and now I’m here!)
Who is Jacqueline?
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•Graduated from the University at Albany•Graduated with a BA in History and Judaic Studies•Generation Y•Got my start with:
MySpace, LiveJournal, & AOL Hometown Pages
History 101
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•Easy, Easy, Easy!
•Themes
•Helpful Plug-Ins
Reasons to Use WordPress for Your Small Business
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•Easy to build, easy to use, easy to maintain
•I f you can send an e-mail, you can manage a WordPress site
•Ability to change content on pages and posts in a matter of seconds
Easy, Easy, Easy!
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•Maintain your site from any computer, iPhone, BlackBerry or Droid
•Large WordPress community to help
•No secrets and no hidden costs
Easy, Easy, Easy!
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•Quick way to format and design your site•A predetermined layout, color scheme, and style•Ability to edit themes to match your brand•StudioPress’ Genesis Framework•Child Themes
Themes
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•Little extras that make your site more user friendly•Gravity Forms, $39.00•Testimonial Manager•NextGEN Gallery•Google Map Integrations
Helpful Plug-Ins
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Gravity Forms
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Testimonial Manager
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NextGEN Gallery
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Google Map Integration
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•Get Organized!
•What are your website goals?
•Color
Getting Started
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•Can’t paint lay down the carpet until you build the walls•Take your time to prepare and make sure you have what you need•Content•Images•Can always edit later
Get Organized
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•Don’t start until you have an answer!•Selling goods?•Sharing Information?•Non-Profit?•What do you want visitors to get from your site?
What Are Your Website Goals?
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•Knowing what you don’t want is just as important as knowing what you do want•Check out your local and global competition•Stay within the norms•Fine line between being having a memorable site, and having a flawed site
Why Do You Need a Website?
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•Über important•Red vs. Green vs. Blue•Accent colors•Match your brand•Adobe ® Kuler
Color
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Color
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•Page vs. Post•To Blog or not to blog, that is the question•Target Audience•Be consistent
Building Your Site
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•A page is more of a “content giving” means•Will edit less frequently•A post is for your blog•More of a content giving/comment receiving means•More ways to organize content
Page vs. Post
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•Answer: BLOG!•Does not need to be everyday, or even every week•Personifies your website•Allows for comments, polls, etc…
To Blog, or Not to BlogThat is the Question
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•Build for your target audience, not for yourself•Put content where it feels like it should be•K.I.S.S.•People don’t read.•Current and accurate content
Target Audience
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•Page orientations•Color•Image titles•Open links in a new window•1s t person vs. 3 r d person•Spelling and Grammar
Be Consistent
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•Preview first
•Keep it fresh
•Unique Password
Maintaining Your Site
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•When making edits, preview your changes first, then submit
•It is a live site!
•Edits during off peak hours
Preview First
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•Keep content current
•Rotate images
•Example: Real Estate and the seasons
•Track inventory
Keep it Fresh
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•Be creative, Be smart•Something not easily guessed•Password Generators•Change password often•Most Common passwords:
password, 123456,abc123, qwerty, 1q2w3e4r
Unique Password
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•Have fun•Don’t be afraid to ask for help•WordPress Community•Forums for both WordPress and your Theme•Don’t be a superhero•One minor mistake can be big trouble
Mazel Tov!You Have a Site!
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http://wpstartups.com
Facebook.com/WPStartups
@WPStartups
YouTube.com/wpstartups
Stalk WPStartups
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Jacqueline Lee DeVito
Facebook.com/jacqueline.devito
@Jacq_Devito
845-259-9397
Stalk Me