WordPress As A Business Tool, How To Get Started - 2010 March 03
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WordPress as a Business Tool, How to Get Started Keith Parnell keithparnell.com @parnellk63 #DMS2010
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Topic: WordPress as a Business Tool, How To Get Started Date: March 03, 2010, 4:00 PM Event: Williamsburg / Peninsula Internet Marketing Group Location: Liz Moore & Associates, 5350 Discovery Park Boulevard, Williamsburg, VA 23188 Sponsors: PNC Mortgage, JASE Digital Media, Ascent Business Media Feel free to join us if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress. In the class, we will talk about many topics but a few of them are: 1.Why use WordPress as your blogging platform? 2.Where to host your WordPress blog. 3.How to setup your WordPress blog. 4.How to choose, install, and activate a WordPress theme. 5.How to choose, install, and activate a WordPress plugin. 6.How to configure your WordPress blog. 7.Creating content: •Blog posts. •Blog pages. •Adding images. •Adding video. 8.What are categories? 9.What are tags? 10.How and why to setup comment approval. 11.Fighting spam with Akismet. Digital Media Seminar - http://digitalmediaseminar.com
Transcript of WordPress As A Business Tool, How To Get Started - 2010 March 03
WordPress as a Business Tool, How to Get Started
Keith Parnellkeithparnell.com
@parnellk63
#DMS2010
A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.*
* Source: Wikipedia
What is a Blog?
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WordPress.org (self hosted) WordPress.com Blogger Moveable Type TypePad Squarespace
Why WordPress?
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Register a URL with GoDaddy.com. Register for an API key with WordPress.com. Register for an account with YouTube.com. Register for an account with Flickr.com.
Register for an account with Feedburner.com. Register for an account with TwitterFeed.com. Register for an account with Digg.com. Register for an account with Delicious.com.
Accounts Setup
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WordPress.com Paid hosting service
◦ jasetechsupport.com
Blog Host
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photo credit: flickr.com/photos/oldonliner
Admin link: www.yourURL.com/wp-admin/
Setup Your WordPress Blog
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Admin link: www.yourURL.com/wp-admin/
Setup Your WordPress Blog
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Admin link: www.yourURL.com/wp-admin/
Setup Your WordPress Blog
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Admin link: www.yourURL.com/wp-admin/
Setup Your WordPress Blog
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Admin link: www.yourURL.com/wp-admin/
Setup Your WordPress Blog
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Blog Posts◦ Adding Images◦ Adding Video
Blog Pages Post Categories Tags (keywords)
Managing Comments
Content!
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Let’s Fight Spam!
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All in One SEO Plugin◦ Post, Page, & Category Titles
Permalinks Category Descriptions Keyword Research Google XML Sitemaps Plugin
Search Engine Optimization
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FeedBurner◦ Publicize your RSS feed◦ Category email newsletter distribution
twitterfeed◦ Automatically distributes blog posts out to Twitter,
Facebook, and LinkedIn Digg
◦ Allows others to share your blog posts Delicious
◦ Social bookmarking
Other Inbound Marketing Items
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Keith Parnellkeithparnell.com@parnellk63
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