WordPress and Podcasting

Go Together Like Peas and CarrotsShane Purnell@PlatformGiant

by daveynin

Mama said peas and carrots

are both vegetables, but they are not the

same

WordPress Blogs and Podcasts

both deliver content but they are not

the same

Ways Podcasts and Posts are the Same

• Both require planning and preparation

• Both require layout and formatting

• Both can make use of plugins

• Both require promotion

Ways Podcasts and Posts are Different

• Different Mediums

• Different Hardware

• Different Software

• Different Hosting

Podcasting

• Preparation

• Performance

• Post-Production

• Promotion

Podcast – What Is It?

• Downloadable digital media file

• Episodic

• Can be subscribed to via RSS

Preparation

•Why do I want to podcast?

• Am I committed?

• Am I passionate about my topic?

•What do I want to talk about?

Preparation•Which Format - Video or Audio

•What Style of Show• Single host or multiple host

• Interview

• News / Reviews

• Magazine

Preparation

• Top 1% 43,000

• Top 10% 3,500

• Median 160

Hardware

Hardware

Hardware

Audio-Technica ATR2100

• Dynamic XLR

• USB

• $50 - $70

HardwareBlue Yeti & Yeti Pro

• Condenser Mics

• $100 - $150 Yeti

• $225 - $250 Yet Pro

• Use a pop filter

Hardware

cc-Brad King

Music and Sounds

•DigCCMixter.com

•Opuzz.com

•YouTube.com/AudioLibrary

•Google “Royalty Free Music”

• FreeSound.org

• Fiverr

Hosting

Hosting

Performance - It’s Show Time

•Have a framework. Do it the same every time

•Be prepared. Do your research.

•Have a script but leave room for improv

• Smile when you talk

•Remember a podcast is a conversation.

Post-ProductionAudacity Why?

• Free•Mac and PC• Solid and easy to learn

Post-ProductionGarage Band Why?

•You own a Mac• It’s already there•Get’s the job done•Well supported

Post-ProductionPlugins Why?

• Enhance podcast on site

•Better podcast players

•RSS Warnings

PowerPress Seriously Simple Podcast

Promotion

Get Listed in Directories

CC Benz. Darkness

I mean iTunes

PromotionGet Listed in Directories

•Blubrry• Stitcher• Spotify – Beta• TuneIn•Google “Podcast Directories”

PromotionSocial Media

• Look for Integration with your

hosting company

• Promote, promote, promote

• Don’t Be Sleazy

• It’s about the content not the

podcast

PromotionOnsite Promotion

• Show Notes•Podcast Page• Internal Links

PromotionShow Notes

• Title

• Player

• Summary – in this episode…

• Resources –

• Call To Action

PromotionPodcast Page

• Entry for Each Episode

• Link to Show Notes

• Show Summary

• Embedded player

PromotionGet Creative

• Friends•Coworkers•Other Podcasters•Bloggers

Podcast Nerd Info

Spoken Word Shows: Stereo Bit Rate: 192 kbps (In Mono this gets cut in half)Sample Rate: 44.1 kHzChannels: Mono

DO NOT use Variable Bit Rate. You want your MP3 files to be CBR (Constant Bit Rate). VBR = Bad. CBR = Good. Here is a link to more on why VBR = Bad

Settings for WAV to MP3 conversion using iTunes

64 kbps = 0.5 MB per minute96 kbps = 0.75 MB per minute128 kbps = 1.0 MB per minute

Source: http://support.libsyn.com/faqs/recommended-file-formats/

Thank You

PlatformGiant.com

Shane@PlatformGiant.com

Social Media: /PlatformGiant

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