Wordedge-Fueling Brands...Addressing the 360° journey of your brand
-
Upload
muralidharan-erumpala -
Category
Marketing
-
view
18 -
download
1
Transcript of Wordedge-Fueling Brands...Addressing the 360° journey of your brand
![Page 1: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/1.jpg)
This presentation uses resources such as, images, logos, brand names and data. It is acknowledged that these are copyright assets of the respective brand owners.
DISCLAIMER
![Page 2: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/2.jpg)
A brand is what people say about you when you are not there.
Jeff BezosFounder, Amazon
“
”
![Page 3: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/3.jpg)
10-Oct-16 All rights reserved - Wordedge - 2016 3
Difficult things take a long time; impossible things, a little longer.
Dr. André A. Jackson
![Page 4: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/4.jpg)
10-Oct-16 All rights reserved - Wordedge - 2016 4
Passion and innovationto challenge, create
and pioneer…ENGAGE | INSPIRE | EXCITE
![Page 5: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/5.jpg)
10-Oct-16 All rights reserved - Wordedge - 2016 5
Fueling brands to inspire audienceswordedge
![Page 6: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/6.jpg)
Four differentiatorsthat fuel brands to inspire audiences.
Consistently!
REFINED PROCESSES BESPOKE APPROACH CO-CREATION ASSURED RESULTS
10-Oct-16 All rights reserved - Wordedge - 2016 6
![Page 7: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/7.jpg)
No matter your size, mix of products & services. ‘Emotional Connect’ is prime
• Master the connect
• Redefine the userexperience paradigm
• Create a ‘shift’ in thinking…positively
10-Oct-16 All rights reserved - Wordedge - 2016 7
![Page 8: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/8.jpg)
10-Oct-16 All rights reserved - Wordedge - 2016 8
About WordedgeFueling brands to inspire audiences…
Not too big, not too small; but passionateabout what we do
Wordedge is a garden of beautiful minds. As a creative and innovative partner, we help brands create lasting connections with the intended audience and deliver memorable experiences at every touchpoint.
Commencedoperations in 2012
25 years of team experience from leading organizations
Difference is our approach and structure
Our nimbleness, agilityand competenceempower us
![Page 9: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/9.jpg)
WordedgeAddressing the 360° journey of your brand
All rights reserved - Wordedge - 2016 910-Oct-16
BrandCreation
Design/Print, Multilingual content development, Translation services (Global & India Top Ten), Language solutions, Website development,E-commerce portals, Brand collateral, Audio visuals, Packaging, Retail design, Events design & management
StrategicMarketing
Outsourcing
Customized marketing desk, Brand positioning & marketingIndustry positioning services, Customer experience reports
BrandDistribution
National channel partner of Vyoma Technologies, India’s largest integrated digital signage medium, with a Pan India reach of overa 120 million people every month.
Design lounge
SMO Central
OOH Solutions
![Page 10: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/10.jpg)
A strategy forscale of brand equity
10-Oct-16 All rights reserved - Wordedge - 2016 10
Deliver business outcome based
programs
Measurable programs and transformative
results
Dedicated teams forall service streams
Maximize budget utilization across
programs
ENGAGE | INSPIRE | EXCITE
1
2 3
4
![Page 11: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/11.jpg)
All rights reserved - Wordedge - 2016 1110-Oct-16
Brand distributionReach, Utility and Measurability
![Page 12: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/12.jpg)
Wordedge | Brand distributionReach, Utility and Measurability
All rights reserved - Wordedge - 2016 1210-Oct-16
BrandDistribution
• India’s largest integrated digital signage medium, with a Pan India reach of over 120 million people per month.
• Our principal, Vyoma was founded in 2007 with the objective to develop high impact Out-Of-Home (OOH) media solutions.
• Partnering with Indian Railways, Vyoma Media has 1,800 digital screens that display ‘real-time’ ticket information ensuring customer engagement.
• Offers advertisers a unique opportunity to reach over 4 million people each day across the country in 300 locations covering Tier I, 2 & 3 cities.
OOH Solutions
![Page 13: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/13.jpg)
WordedgeReach, Utility and Measurability
All rights reserved - Wordedge - 2016 1310-Oct-16
• Provides High impact brand placement• Great clarity with HD-LED Screens• Comfortable Eye level placement• Presented in 32”, 22” and 19”• Plays stills, Videos,
• Internet enabled screens• Proof of upload with Geo, time and date stamped• Synchronized screens enables simultaneous display of brand across
all chosen screens across stations• Centralized server facilitates creatives change at short notice and
option to customize multiple creative within same campaign across all chosen screens across stations
70% branding
space
30% Live ticketing
informationAUTOMOILES | BANKS | E-COMMERCE | FMCG | CEMENT | RETAIL TOURISM | FOOD | TELECOM | ELECTRONICS | MEDIA & ENTERTAINMENT
BEST SUITED FOR:
![Page 14: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/14.jpg)
10/10/2016 All rights reserved - Wordedge - 2016 14
THE STAR HEALTH EXPERIENCE…THE CHALLENGE:Star Health Insurance was looking for deep presence to initiate a new campaign into rural India.
THE SOLUTION:When they approached Wordedge, we proposed a simple 90-day plan using the Dual Display Integrated Screens (DDIS) across three states – Andhra Pradesh, Telengana and Karnataka. We identified 256 screens based on a eye ball density at reservation counters in these stations. The client representative used their staff to conduct a quick localized check and approved our recommendations.
THE IMPLEMENTATION:Simplified messaging was the mantra. The need was to create consistent presence of the brand logo and top services with a call to action. We created a 10 second clip (5 + 5) looped animated video. The brand guidelines such as color and content were maintained.
THE DATE WITH REALITY:On April 1, 2016 the ads flashed simultaneously across 256 screens in three states. In first 30 days Star brand experiences significant visibility and tremendous call /responses/enquiries. On a follow up call, we are told they will initiate the Rural Campaign.
Simplified messaging was the mantra. The need was to create consistent presence across three southern states using 256 screens.
CA
SE IN
PO
INT
![Page 15: Wordedge-Fueling Brands...Addressing the 360° journey of your brand](https://reader031.fdocuments.us/reader031/viewer/2022030208/58a7418f1a28ab84308b6ab3/html5/thumbnails/15.jpg)
All rights reserved - Wordedge - 2016 1510-Oct-16
Let’s have a chat…
word-edge.in | +91 91766 82240 | [email protected]