Wordcamp 2012 riaan knoetze - how to hijack a themeshop
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Transcript of Wordcamp 2012 riaan knoetze - how to hijack a themeshop
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Background & History● No formal web dev/design training
● Brief educational background
● What I'm NOT:
○ Programming Ninja
○ Marketing Guru
○ Graphic Designer
● What I AM:○ Decent Front End Dev
○ Know what I like
○ Chaser of Passive Income
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Premium Theme Market Issues● Crowded
● High Barrier to Entry
○ Skills
○ Support Infrastructure
○ Cost to get help
● Getting feet to your website
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Possible Solution: Hijacking● No actual crime involved
● Build of childthemes / plugins
● Leveraging existing themeshop infrastructure
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What is a Child Theme?● Wordpress hierarchy - how things fit together
● Opinion:
○ Childthemes = look & feel change
○ Plugins = adds / removes functionality
○ Affects support requirements
● Why I chose child theme product development? Skills
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Examples - Classipress● Gumtree on Wordpress
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http://demos.appthemes.com/classipress/
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http://classipress-child.tinygiantstudios.co.uk/
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http://classipress-child.tinygiantstudios.co.uk/
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Examples - Jobroller● Wordpress Job Board
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Prima Screenshots
http://demos.appthemes.com/jobroller/
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Prima Screenshots
http://jrchild.tinygiantstudios.co.uk
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http://eva.tinygiantstudios.co.uk
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Hijack 101 - Tools / Skills / Knowledge● Skills
○ Basic PHP
○ WP theme file hierarchy
○ HTML / CSS / jQuery
● Tools
○ Text Editor
○ Graphic Design thingamabob
○ A website to showcase (and sell)
● Knowledge
○ What is happening in WP Market
○ Top tier themeshops
Resources
● lynda.com● teamtreehouse.com● Digging into Wordpress● Wordpress Tutsplus● Nettuts● Web Design Tuts● Themeforest● Code Canyon● WP Codex● PHP Novice to Ninja● jQuery Novice to Ninja● Sublime Text 2● Notepad++● Photoshop● Fireworks● pixlr.com
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Hijack 101 - Pick a Target● How to select a themeshop to hijack
○ Poor theme design
○ Poor theme functions
○ Poor theme support
○ Unanswered User Requests
○ Active user base / showcase
○ Themeshops by Size
○ Themeshop support
Personal Experience
Research
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Hijack 101 - Execute Your Plan● The Legwork
○ Handcoding HTML/CSS/jQuery
○ Use existing CSS files from parent
○ Use CSS3
○ Add spice to CORE theme features
○ Keeps things as modular as possible
○ Advanced: Learn Hooks / Filters
● Testing
○ Find trusted users with field experience
○ Bug logging system
○ Reward testers
Resources
● Designshack● CSSWizardry● Supportpress● Github● Google Docs● Bugherd
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Hijack 101 - Get Cash for your Stash● Demo Setup (With Google Analytics)
● Product Screenshots / Box Cover
● Get a Marketplace
○ Own Website
○ Official Marketplace
○ 3rd Party Marketplace
● Start Marketing
○ Support forum / forum signature
○ Blog comments
○ Email Newsletters
○ Asking official recommendation
○ "Buy Now" links on demo's
○ Social Media stuff
○ Listen to / contact the experts
Remember
● Currency● Tax Laws● Privacy Policy● Terms & Conditions● Hosting & Bandwidth
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Hijack 202 - Aftersales Support● Develop your own support system (e.g. forum /
ticket based / email)
● Why?
○ Key to future sales
○ Key to user driven marketing
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Hijack 202 - Making it LegitHijackers (child theme developers)
● Getting themeshop backing
● Joining themeshop marketplace
○ Reduces infrastructure requirements
● Becoming certified partner
● Drawback: Revenue split
Hijackees (themeshops)
● Expanded product offering
● Passive income
● Employee screener
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My Own Experience with AppThemes● 1st premium child theme early 2011
● Marketing = Forum signatures
● AppThemes Stalker
● Currently 8 Products total
● Joined AppTheme marketplace in Aug 2012
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Making it Official - Joining AppThemes● Front End Developer
● Inside access to upcoming AppThemes products
● Still based in South Africa
● Still earning in USD = Passive Income
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Questions
http://tinygiantstudios.co.uk/
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Example - Vantage● Wordpress - Business Directory Listings
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http://demos.appthemes.com/vantage/
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http://vantage-child.tinygiantstudios.co.uk/