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58th World Newspaper Congress Timothy Balding

World Trends In TheNewspaper Industry:An Update

Timothy BaldingDirector GeneralWorld Association of Newspapers

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Circulation & Readership Trends

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Overview - Titles

World daily titles increase

Increase in daily titles 1 yr + 2%

Increase in daily titles 5yr + 4.6%

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58th World Newspaper Congress Timothy Balding

Overview

World circulations increase

1 year - +2.1%

5 year - +4.8%

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58th World Newspaper Congress Timothy Balding

World Daily Newspaper Circulation

0

50.000

100.000

150.000

200.000

250.000

2000 2001 2002 2003 2004

Asia

Europe

N. America

Africa

S. AmericaAustralia Oceania

1 year %

+4.1

-1.4

- 0.2.

+6.3

+6

-1

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58th World Newspaper Congress Timothy Balding

Newspaper circulation- USA/Japan/China

USA Morning -0.09 +0.25%

USA Evening -6.2 -14%

Circulation % 1 year 5 year

USA -1.01 -2.06

Japan +0.04 -2.13

China +3.73 +26.49

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7/2258th World Newspaper Congress Timothy Balding

Circulation performance EU 20042000/04 % 2003/04 %

Austria 2.68 1.90

Belgium -5.21 0.54

Czech Republic -2.52 -0.36

Denmark -10.53 -4.06

Estonia -1.91 2.39

Finland -2.12 0.53

France -5.81 -1.28

Germany -7.73 -2.11

Greece -9.25 -0.64

Hungary -9.48 -4.55

Ireland 29.27 -3.89

Italy -5.53 0.19

Latvia 10.56 -0.56

Luxembourg -4.27 -0.02

Netherlands -8.54 -3.35

Poland 43.99 15.21

Portugal - 5.78

Slovakia -11.28 -5.14

Spain -0.49 1.31

Sweden -1.29 -0.43

United Kingdom -11.41 -4.43

Circulation

up in 8

countries lastyear!

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Newspaper circulation -Indian Sub-Continent

Circulation % 1 year 5 year

India +8% +14%

Pakistan +3% +13%

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Newspaper circulations - Asia/Pacific

Average

Circulation %

1 year 5 year

Australia -1.21 -4.83

N. Zealand -0.01 -4.96

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10/2258th World Newspaper Congress Timothy Balding

Newspaper circulations - Latin America

Circulation % 1 year 5 year

Brazil +0.8 -17.2

Costa Rica -2.06 +0.07

Bolivia +1.5 -17.0

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Advertising Trends

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Total newspaper advertising spend & share

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

US$millio

n(currentprices)

0.0

5.0

10.015.0

20.0

25.0

30.0

35.0

40.0

45.0

%

Ad expenditure (left hand scale) Market share (right hand scale)

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Daily Newspaper Advertising Revenue

Advertising expenditure up % in 2004 by +5.28%

Over five years advertising revenue is down by % -3.08

2000/01 2001/02 2002/03 2003/04 2000/04

-8.32 -1.58 +2.02 +5.28 -3.08

73,569 67,451 66,384 67,728 71,30

2000 2001 2002 2003 2004

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14/2258th World Newspaper Congress Timothy Balding

Advertising- USA/Japan/China

AdvertisingRevenue %

1 year 5 year

USA +3.93 -4.4

Japan +0.01 -

China +28.93 +116.39

d

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Advertising revenue - Europe

Advertising

Revenue %

1 year 5 year

EU +4.0 -16.0

Ad i i

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Advertising revenue - India/South Africa

Advertising

Revenue

1 year 5 year

India +25 +237

South Africa +14.65 +49.6

Turkey +175.6 +37.6

Turkey revenues at constant prices

Ad i i

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Advertising revenue - Australia/New Zealand

AdvertisingRevenue

1 year 5 year

Australia + 7.62 +32.15

New Zealand +14.7 +32.6

Ad ti i R

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58th World Newspaper Congress Timothy Balding

Advertising Revenue - South America

AdvertisingRevenue

1 year 5 year

Brazil + 15.4 +9.7

Peru +1.75 -12.1

Uruguay +16.5* -34.6*

Chile +4.7 -6.8

Argentina** +9.9 +13.3

Colombia** +3% +17%

**Expenditure * 2002/3

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Internet trends

N li ti

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Newspaper on-line consumptionSelected title

Newspaper on-line consumption risesdramatically from 2000 - 2004

2000 / 2004

Five yeargrowth

2003 / 2004

One yeargrowth

+350% +32%

Krone.at

De StandaardTijdnetLe Soir En LigneGazet Van AntwerpenHet Belang Van LimburgIlta-SanomatHelsingin SanomatIltalehtiKauppalehti

Aamulehti

Bild

Sddeutsche ZeitungDie Welt OnlineRheinische PostBerliner Zeitung

Morgunbla_i_/rvakurThe Irish TimesIrish IndependentIrish ExaminerThe Sunday Business Post

De TelegraafNRC Handelsbladde Volkskrant

Algemeen DagbladTrouw

VGDagbladet

AftenpostenBergens TidendeDagens Nringsliv

Bergensavisen

Kleinezeitung.at

Der Standard Online

Newspaper

News Networld

Top (Kurier group)Austria.com

I t t d ti i

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Internet advertising revenuesAsia / Pacific

2003/2004

Internetrevenues

+44%

Country 2003 2004 +/- %

Australia 154 196 27%Hong Kong 15 16 7%

India 8 9 13%

Japan 1020 1565 53%

Korea Rep 227 254 12%Taiwan 32 57 78%

Thailand 5 8 60%Asia Pacific 1461 2105 44%

+

++

+

+

+

+

+

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Newspapers: 400 Years Young!