word morphology

nationnation al

inter nation al

marketmarket ermarket ing

employemploy eremploy eeemploy ment

investinvest orinvest inginvest ment

powerpower fulpower less

em power

seefore seefore see able

un fore see able

networknationwidesometimeswarehouse

Survey-takersDepartment storeFeedback loopsSocial network postings

Words are like mosaics

NOUNS

NO

UN

S• A noun is any word that names a

person, place, thing, quality or idea.

• There are many different kinds of nouns: proper, concrete, countable, collective.

• Usually takes one of two roles in a sentence, either that of the subject or an object of the sentence.

• They tend to come in only two forms, singular and plural.

• Nouns make up the basic building blocks of sentences

Small piecesCoulored glassDecorative artInterior decorationMosaic illustrations

better customer experiences a widespread scale an ever-larger number of customers both internal and external efforts

A matter of training

Its corporate culture

on the production line

Social media advertising

Word of mouth marketing

One-off customer experience

Poor-performing outletsSuggestions for improvement

in the warehouse

in the shipping department

My definition of internal branding

part of the company's DNA

Inspirational Mosaic Illustrations

EXERCISES• HBJ Language 7

• Windows to Culture I

• Grammar for Reading Comprehension