Word Made Flesh Branding

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    13-Apr-2017
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Transcript of Word Made Flesh Branding

WORD MADE FLESH BRAND IDENTITY

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VALUES DEFINE THE BRANDWord Made Flesh holds several key values that are conveyed through communications and experiences. These include ecumenicity, incarnation, humility and contemplative activism. Our values are found in the way we live out our faith with one another and others - the culture and norms that define the core of our identity.

ECUMENICITYINCARNATIONHUMILITYCONTEMPLATIVEACTIVISM

YOUTHFULLanguage and norms appeal to millennialsINDIVIDUALISTICExploring their own calling and realizing it

MONASTICReflecting the New Friars tradition

NATURALRevering Gods creation and the environmentMODERNTechnologically savvy and cutting-edge

OUTSPOKENNot silent about issues that matter or the way to change

BUILDING A BRAND EXPERIENCE VISUALLY AND EXPERIENTIALLY COMMUNICATES VALUES AND CULTURE

THE LOGOTYPE

Often the terms brand and logotype are confused. A brand is a cluster of perceptions created intentionally, to communicate an organizations values, character and aspirations. A logotype is simply one way to interpret and graphically articulate those values and aspirations visually. The Word Made Flesh logotype of a bird rising like the Holy Spirit builds a consistent brand image even if the colors change. The word mark style is also a consistent feature that portrays an edgy, modern and natural feeling.

Colors Reflect Brand ValuesTo display the natural and incarnational values of Word Made Flesh, distinctive colors were chosen to give an earthy and rugged feeling while still exemplifying the modern and confident side of the organization.

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RGB

Fonts Reflect Brand ValuesBoth old and new are represented in the Word Made Flesh brand a mix of wisdom from the past with all the advantages of communicating through modern technology. This is visually translated through a modern font with handwritten highlights.HEADINGSABCDEFGHIJKLMNOPQRSTUVWXYZGotham bold ALL CAPS

Body text standardABCDEFGHIJKLMNOPQRSTUVWXYZGotham bookabcdefghijklmnopqrstuvwxyz

Quotes and EmphasisHandwritten font such asABCDEFGHIJKLMNOPQRSTUVWXYZNote This or Daliabcdefghijklmnopqrstuvwxyz(free at www.dafont.com)

BUILD THE BRANDConsistent and repetitious visual cues build the brand through familiarity and a brand promise

Now share the experiencevalues + culture logotype + colors + fonts