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WORD ASSOCIATIONS NUMBER YOUR PAPER FROM 1 TO 10. WRITE DOWN THE FIRST FOOD WORD OR PHRASE THAT YOU...
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Transcript of WORD ASSOCIATIONS NUMBER YOUR PAPER FROM 1 TO 10. WRITE DOWN THE FIRST FOOD WORD OR PHRASE THAT YOU...
WORD ASSOCIATIONSNUMBER YOUR PAPER FROM 1 TO
10. WRITE DOWN THE FIRST FOOD WORD OR PHRASE THAT YOU THINK OF WHEN I SAY THE
FOLLOWING:
1. BIRTHDAY
2. CHRISTMAS
3. FRIDAY NIGHT
4. SUNDAY MORNING
5. FRIDAY DURING LENT
6. THANKSGIVING
7. SNACK AFTER SCHOOL
8. TODAY’S BREAKFAST
9. SPECIAL TRADITION
10. ETHNIC FOOD
WHY WE EAT WHAT WE EAT
1. WE EAT FOR MANY REASONS OTHER THAN HUNGER
a. CULTURALb. SOCIALc. PSYCHOLOGICAL d. PHYSICAL NEED AND WELLNESS
2. PHYSICAL NEED FUEL FOR THE BODY SYSTEMS TO
PERFORM VITAL FUNCTIONSa. RELIEVES HUNGER – PHYSICAL NEED FOR
FOOD
b. DO NOT EAT= INTENSE HUNGER, DIZZY, LIGHTHEADED, HEADACHE
c. ANY FOOD WILL RELIEVE HUNGER. d. ONLY CERTAIN FOODS WILL SATISFY
YOUR APPETITE
3. IMPROVES WELLNESSINCLUES PHYSICAL, MENTAL AND SOCIAL
WELLNESSa. PHYSICAL –GROW AND DEVELOP
NORMALLY - AVOID DISEASES - STRENGTH AND ENDURANCEb. MENTAL – ABLE TO HANDLE STRESS BY
AVOIDING ILLNESS. GIVES YOU STRENGTHc. SOCIAL – STRONG AND ENERGETIC, PART
OF A SOCIAL SETTING
4. CULTURALa. CULTURE – THE CUSTOMS AND BELIEFS
OF A RACIAL, RELIGIOUS, OR SOCIAL GROUP
b. *YOU ARE A MEMBER OF MORE THAN ONE GROUP Examples?
c. FIRST INFLUENCE IN THE US – NATIVE AMERICANS
d. OTHER IMMIGRANTS ADDED INFLUENCE“MELTING POT” - MULTICULTURAL
e. NATIONAL ORIGIN – IMMIGRANTS BROUGHT RECIPES FOR NATIVE FOODS, BUT ADAPTED THEM WITH THE AVAILABLE INGREDIENTS
f. RELIGION – CUSTOMS REGARDING FOODS AND HOW AND WHEN EATEN EXAMPLES – NO MEAT ON FRIDAY NO PORK NO BEEF FASTING
For each of the following foods, name the country or area that was the originator of that food or custom
Choose from the following countries; England, Germany, Spain, Poland, China, Holland, Italy
Or the following cultures: Jewish, Hindu, African Slaves, Native Indians,
1. COOKIES AND CAKES2. OKRA3. ORANGES4. Pierogies5. NO PORK
6. Sugar and wheat7. Apples and pears
8. Sweet potatoes
9. Stir-fry
10. Sausage
11. Waffles
12. No beef
13. Olive Oil
14. Potatoes
15. Corn
16. Ice cream
17. Lo Mein
1. COOKIES AND CAKES -Holland2. OKRA – African slaves3. ORANGES - Spain4. PIEROGIES - Poland5. NO PORK - Jewish
6. Sugar and wheat - Spain7. Apples and pears - England
8. Sweet potatoes – African slaves
9. Stir-fry- Chinese
10. Sausage - Germans
11. Waffles - Dutch
12. No beef - Hindu
13. Olive Oil – Spain & Italy
14. Potatoes - Native Americans
15. Corn – Native Americans
16. Ice cream - Italy
17. Lo Mein - Chinese
What is your culture?
What is a tradition from your family? What is something your family does that
other families may not do? Are either of your parents (or any
grandparents) from another part of the country?
What have you observed about another section of the country when you have traveled?
What is a family favorite food? Does your family eat dinner together
often?
5. SOCIAL INFLUENCESa. WE ASSOCIATE FOOD WITH SOCIAL SETTINGS, FOOD BECOMES THE SETTING – PREPARING AND EATING FOOD BRINGS PEOPLE TOGETHERb. FAMILY – ASSOCIATE FOOD WITH TRADITION *HAPPY OCCASSIONS *HOLIDAYS *PREPARING FOOD
FRIENDS INFLUENCE WHEN, WHAT, AND WHERE YOU EAT
6. PSYCHOLOGICAL
FOOD SATISFIES CERTAIN EMOTIONAL NEEDSA. BABIES ASSOCIATE FOOD WITH LOVE AND
WARMTHB. SMALL CHILDREN: FOOD = PLEASUREC. IF YOU HAVE PLEASANT MEMORIES OF A
FOOD – YOU LIKE THAT FOODD. UNPLEASANT MEMORIES = DISLIKE FOOD
7. FOOD EVOKES EMOTIONSWE MAY EAT WHEN WE ARE A. SAD, LONELY OR DEPRESSEDB. MAY TAKE COMFORT IN FOOD (AND THUS
OVEREAT)C. MAY EAT WHEN ANGRY, FRUSTRATED, OR
STRESSED
8. FOOD IS PSYCHOLOGICALLY APPEALING
A. APPEALS TO OUR SENSESB. PROVIDES SOCIAL CONTACTC. PREPARING FOOD GIVES US A SENSE OF SATISFACTIOND. PROVIDES COMFORT AND CONVERSATION
9. TRENDS IN FOODTRENDS IN CULTURE AND SOCIETY REFLECT
CHANGING TRENDS IN FOOD AND FOOD SERVICE
*HIGH UNEMPLOYMENT, HIGH GAS PRICES – LESS FAMILIES EATING OUT. SOME RESTAURANT CLOSURES, OTHER RESTAURANTS OFFERING LOW COST MENU ITEMS
*MORE WORKING MOTHERS-MORE SHARING TASK OF COOKING
*GREEN ENVIRONMENT*GREATER CONCERN ABOUT NUTRITION
10. SOCIETAL TRENDS TREND RESULTMORE SINGLES MORE SINGLE SIZE
SIZES
COOKING AS A PASTTIME COOKING SHOWS ETHNIC GROUPS MORE ETHNIC RESTAURANTS
MEGA PORTIONS FATTER PEOPLE!
DECREASE IN FAMILY TIME EAT AND GO FOOD, TAKE CARE OF SELF
Mass Media and Advertising Various Techniques are used to get your
attention, to encourage you to try new products, or to urge you to continue to buy known products.
http://www.youtube.com/watch?v=pPmfbhVGbIQ
A. Humor – makes you laugh or feel good about a product
http://www.youtube.com/watch?v=hpjaOUjUPUc
B. Nostalgia Technique Appeals to natural qualities or old fashioned goodness.“Good old days”Smuckers jams and jellies – Like Grampa used to make
C. Bandwagon – everybody’s doing it
D. Transfer Technique- Use of images – Luxury car in front of mansion , beautiful people having fun- FORD tough – trucks and jeeps
Fame, wealth, beauty
E. Use target Audience- Product aimed at a particular market – teens, stay at home moms- Based on wants, needs, common interests- Fashion in Fashion Magazines- Cleaning supplies/diapers during afternoon – snacks on cartoon stations
F. Testimonials – use of celebrities to endorse a product…Do you really think that movie stars use Suave???
G. Other Techniques*Repetition - Will use the name of the product 4 or more times during the commercial.*Icons - what are some commonly used icons and slogans?
*Wordless commercials
Commercials Watch the following Super Bowl
Commercials. For each indicate which techniques were used to influence the consumer.
http://www.youtube.com/watch?v=_6Ce-SJreIA
http://www.youtube.com/watch?v=yzLnqxH3tBw
12. Evaluating Information from the MediaAsk Yourself Who did the research Was it a valid study Who funded it How did the results compare to other
studies Will it have a negative effect for certain
people Check the website – is it .com .edu .gov
13. Food Fallacies and Fads
Fads are popular for a short timeExample – Atkins diet
Fallacies are commonly thought as true but are not (urban legends)
Grapefruits burn fat Celery is negative calories Raw eggs build stronger bones Shark cartilage builds bones Always drink 8 glasses of water Vitamin A is good for you so taking
supplements is the best way to be healthy Carbs are bad
14. Food Product TrendsConsumer demand drives trends for new products. Recent trends in food production and development include 1. Functional/Healthy food a. Probiotics – found naturally or added to increase intestinal health – yogurt b. Antioxidants – protect cells from damage – Pomegrantes, blueberries, green teas. Found in drinks, juice bars, candies
c. Removing trans fats – Baked Laysd. Organic foods – produced without chemicals or preservatives
2. Convenience – lack of time to prepare food Food kits – taco kits, salad kitsOn the go food, replacement shakes and barsSingle servings
3. Great Taste:There is an increased desire by consumers for food that is unusual and great tastinga. Exotic fruits – mangos, papaya, passion
fruitb. Exotic cuisine – African, Vietnamese, Thai,
Middle Easternc. Gourmet Chocolate and gourmet coffees
15. WHAT AFFECTS OUR FOOD SUPPLY? NAME RECENT EVENTS THAT MAY HAVE AN
IMPACT ON THE SUPPLY OF FOOD
a. WHAT IS AGRICULTURE? b. WHAT IS ENVIRONMENT ? c. HOW ARE THEY RELATED? Agriculture is the use of knowledge and skill to
tend soil, grow crops, and raise livestock. Needs a suitable environment
Environment - refers to air, water, soil, mineral resources, plants, and animals
WHY DO SOME CROPS GROW BETTER IN KENTUCKY THAN IN MICHIGAN?
HOW DO WE GET FOODS EVEN WHEN THOSE FOODS AREN’T GROWN IN THIS AREA? WHAT AFFECTS THE PRICES OF THOSE FOODS?
16. WHAT AFFECTS THE COST OF FOOD?-Transportation costs -equipment-poor weather conditions -(early frost, no rain, too hot)- overworked soil -chemical usage-Disease and insects
17. GOVERNMENT AND FOODa. LAWS - growing food, processing, packaging, handling, and labeling. Export and imported foodb. USDA – US department of Agriculture FDA – Food and Drug Administration
18. ECONOMICS
a. What is “supply and demand”? b. How do the eating habits of the US affect the eating habits of less wealthy nations? - US wants good coffee. Poor famer will
grow coffee beans instead of crops for his family. Most of the money goes to the wealthy landowner
- No money – can’t buy good seeds and fertilizers
- Lack of education
19. TECHNOLOGY -3 AREASa.Nutrient content reduce fat and sugars, increase nutrients. Increased use of whole grains Less transfats High use of hormones - being investigated Fat replacers Artificial sweetners that actually work like
sugar Watermelons without seeds
b.. Availability How to increase crop production How to grow plants larger and faster Less diseases Plants that can stand less desirable
growing conditions
c. Safety Improve packaging and handling New preservation techniques Foods that are less likely to transmit
diseases