Word Association Assignment
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Transcript of Word Association Assignment
Matthew Eleweke
CAS 110
WORD ASSOCIATION ASSIGNMENT
List 20 words an yard makes you think of, then indicate which one(s) inspired your ad and how. Place your
final print advertisement on the next page large and legible. Turn in as a pdf document.
FULL NAME:
LIST OF 20 WORDS YOU ASSOCIATE WITH THE WORD, “YARD.”
1. Grass
2. Ruler
3. Measurement
4. Unit
5. Flowers
6. Dirt
7. Lawnmower
8. Stick
9. Mulch
10. Trees
11. Sun
12. Water
13. Green
14. 3 feet
15. Birds
16. Butterfly
17. Shovel
18. Fertilizer
19. Maintenance
20. Weed-whacker
WHICH WORD(S) INSPIRED YOUR ADVERTISEMENT
A) Word(s): Measurement, unit, stick, and 3 feet.
B) Explain how it/they inspired your ad. What was your thought process?
My initial thought process was to associate a unit or measurement into the ad, because that is easy
to associate with money and donations. In the image are stairs made out of a bundle of yardsticks. A yard
is also another way of saying three feet, and in the image are 3 stairs that symbolizes that. Instead of taking
the grass is green approach of the word yard, I decided to use the number, unit, measurement approach of
the word, which I found to be easier to associate with money and donations. Based on one yard equaling
three feet, I came up with donation amounts of $120,000, $240,000 and $360,000, which symbolizes 12
inches, 24 inches, and 36 inches (1 foot, 2 feet, 3 feet).