Woo commerce essentials
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Transcript of Woo commerce essentials
Essentials
May 23 2016
Shaan Yusuf | WooCommerce Meetup - Seattle
The Path to WooCommerce
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Community
Cost
Security
Apps
Themes
Ease of use
Backend
Frontend
We rated 7 different shopping carts and found WooCommerce offered our store the perfect balance between design, usability, development and scalability.
Roadmap to Launch
Software
Theme
Design
Products
Payment
Optimize
Scale
WooCommerce is just one point along the eCommerce path. It’s up to you to plan the rest
Starts with WooCommerce
Buy a Template
Create graphics. (try Canva.com)
Take product photos and create content
Use Stripe
SEO+ Paid Digital Ads
The Path to Launching an eCommerce Site
Grow
WooCommerce Essentials Custom Design vs Template?
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Pick a customizable template when launching an MVP (minumum viable product)
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates
Nice templates for under $70. from an open marketplace
Well Coded and Well Supported Templates by the people who made WooCommerce
WooCommerce Essentials - Optimization
TRAFFIC
HOW DO I BRING TAFFIC TO MY SITE?
EXPERIENCE
HOW DO I OFFER A BETTER SHOPPING EXPERIENCE?
ACTION
HOW DO I GET THEMTO DO SOMETHING?
SALE
HOW DO I TURN BROWSERSINTO BUYERS?
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Use the SEO Yoast plugin to increase CTR by testing different Meta Titles, Meta Descriptions and different keywords
WooCommerce Essentials - Optimization
• Custom Page Titles• Custom Snippets• Keyword terms• Conical Redirects• XML Sitemap generation
CTR
TRAFFIC
Impressions + Clicks = SALES
Download: https://wordpress.org/plugins/wordpress-seo/
YOAST helps here
WooCommerce Essentials – OptimizationHow to use Yoast TRAFFIC
Split test this
WooCommerce Essentials – OptimizationSite speed matters! EXPERIENCE
SPEED KILLS
IMAGE SIZE
Tiny Png
CACHE / COMPRESSION
W3EDGE
Customers will always choose an ugly site over a slow site. But a slow site will always make your site ugly to customers
Test your site speed
Use this plugin to compress images
Use this pluginto speed up site
Use https:// on checkout page only
WooCommerce Essentials - ActionACTION
100 % of online shoppers hate 100% of popups100% of online shoppers love incentives
100 % of popups increase conversions*
Entrepreneur.com used pop-ups to increase sales by 162%, and subscriptions by 86 %.
Online shoppers expect an incentive- Use a Pop-Up to give them one.* pop-up work IF you offer the right incentive
Try these popup plugins
WooCommerce Essentials - OptimizationSALES
65%
65% of all sales are lost because of cart abandonment. Why?
• Checkout too complicated• Too slow• Not secured• Too Confusing
Losing customers at the checkout page feels like….
Accept credit cards on your site Simplify checkout page Recover lost customers
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CART ABANDONMENT
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www.ecommercemvp.com/blog
Contact