Wendell Godinho CMBA 6 1522NITISH MONINGI PGDM2 1517RAHUL SHETTY  PGDM2 1523Atul Gurav PGDM 2 1510neha kumari PGCM5 1506Teja Mulagala PGCM 5 1503

Brij Mohan Munjal

1 654 98732 10Case Synopsis

Struggled to sustain a professional soccer league for women Profits were made with the previous league (WUSA) in mindClash between the logic of the market and issues concerning genderSingle business entityWOMENS PROFESSIONAL SOCCER

1 654 98732 10Problem

Newly introducedSponsors were less in number.Operating Expenses were too high.Compensation was very low.

WPS has to pay for TV to broadcast.Less number of audienceTarget audienceRevenue

1 654 98732 10Inferences: Exhibits

Jennifer Pogorelec O’Sullivan joined WPS as league’s CEO .An attorney lead the WPS well with her good leadership experience in professional sports

1 654 98732 10Inferences: Exhibits

1 654 98732 10Recommendations

Market Research is needed to study the demand. Opportunities and threats will become visible.Fan Identification and building a fan base loyal to the brand is crucial.Marketing campaigns and Marketing stars will play a big role in order build the fan base.Connect with colleges and businesses and get them to attend games and then the word of mouth would carry it from there.Visiting malls, soccer tournaments, schools and churches.

1 654 98732 10Solution

Should concentrate on 5th P i.e., publicity because sport games will cherish only because of positive publicity.Written media, such as newspapers, are more important for a team than broadcasts on television.A need of changed attitudes towards women’s sports.Providing coaching for soccer for women players.It’s important to communicate with the community, because the community is the key to fan identification. Philanthropic actions – literacy program, drug eradication can reinforce team’s positive position.

1 654 98732 10Conclusion

A product is more than a physical object or a performed service.If the consumers’ expectations are too high, the risk of disappointment increases and vice versa. Quality of a product is measured by the consumers’ satisfaction with the product.Product launch was too late. The market may not be prepared to take the product.Good franchise in Philadelphia, but they spent too much money.

Thank You

1 654 98732 10Case Synopsis

1 654 98732 10Case Synopsis