2016 Campaign Women’s Heart Health

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Target | Objectives

  Target Audience: Women ages 40-75 –  patients, prospects and enrollees with a propensity for heart and

vascular disease in our primary and secondary markets.   Objectives

–  Identify and treat cardiac risk factors early in order to minimize impact

–  Identify high risk women and drive appropriate inpatient and outpatient cardiology and related volumes

–  Increase awareness and preference for Presence Health’s cardiovascular services

Web site |Billboards Direct Mail |Radio |Facebook Digital Marketing| Fliers| PR Email follow-up Call Center

Women’s Heart Health

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Digital Marketing

  Facebook Ad and Landing Page

Website  Banners      CTA’s  Call  to  Ac3on  

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Direct  Mail  

Cardio-­‐Vascular  Resource  Sheet  

Billboards  

Community  Fliers  

Community  Program  

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Integrated Campaign

  Weekly Fitbit sweepstakes –  All respondents entered

  Direct Mail | Screenings | HRA| Programs| Advertising –  Sent to targeted area women

  Follow-up emails to any participants

  Call Center –  Follow-up with high risk patients directing them to Cardiologists or

PCPs –  Cross-sell any programs we offer.

•  Screenings Danville YMCA | Faith in Action Pilot •  Community educational event | Dr Jennifer Ash PCMC Feb 24