Women pro soccer case study solution-atul & group group
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Transcript of Women pro soccer case study solution-atul & group group
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Brij Mohan MunjalNeha KumariPGCM51506Atul GuravPGDM 21510Rahul ShettyPGDM21523Nitish MoningiPGDM21517Wendell GodinhoCMBA 61522Teja MulagalaPGCM 51505
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Case SynopsisStruggled to sustain a professional soccer league for women Profits were made with the previous league (WUSA) in mindClash between the logic of the market and issues concerning genderSingle business entityWOMENS PROFESSIONAL SOCCER
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ProblemNewly introducedSponsors were less in number.Operating Expenses were too high.Compensation was very low.
WPS has to pay for TV to broadcast.Less number of audienceTarget audienceRevenue
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Inferences: Exhibits
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Inferences: Exhibits
Jennifer Pogorelec OSullivan joined WPS as leagues CEO .An attorney lead the WPS well with her good leadership experience in professional sports
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RecommendationsMarket Research is needed to study the demand. Opportunities and threats will become visible.Fan Identification and building a fan base loyal to the brand is crucial.Marketing campaigns and Marketing stars will play a big role in order build the fan base.Connect with colleges and businesses and get them to attend games and then the word of mouth would carry it from there.Visiting malls, soccer tournaments, schools and churches.
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SolutionShould concentrate on 5th P i.e., publicity because sport games will cherish only because of positive publicity.Written media, such as newspapers, are more important for a team than broadcasts on television.A need for changed in attitudes towards womens sports.Providing coaching for soccer for women players.Its important to communicate with the community, because the community is the key to fan identification. Philanthropic actions literacy program, drug eradication can reinforce teams positive position.
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ConclusionA product is more than a physical object or a performed service.If the consumers expectations are too high, the risk of disappointment increases and vice versa. Quality of a product is measured by the consumers satisfaction with the product.Product launch was too late. The market may not be prepared to take the product.Gaining more knowledge and understanding how the Soccer club structure works is important.
Conclusion
Thank You
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