WOMEN PRESERVE & MEN CONQUER
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WOMEN PRESERVE MEN CONQUER Lacramioara Loghin Stefan Andrei
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How is the behavior of women and men in online and what are the differences between them. A short glimpse on the relation between brands and social media.
Transcript of WOMEN PRESERVE & MEN CONQUER
WOMEN PRESERVEMEN CONQUER
Lacramioara LoghinStefan Andrei
With 13 years experience in research,Lacrămioara Loghin is managing since2008 the activity of Exact Cercetare &Consultanţă, company specialized inmarket research, opinion surveys andmarketing consulting services.
Lacrămioara started her researchcareer in radio, being now one of themost appreciated media researchexperts. She also occupies since 2012the Presidency of the Radio AudienceAssociation (ARA).
Ştefan has 12 years business & productdevelopment experience in areas likemedia, marketing and research.
He started his career working for majorRomanian market research companies,taking part in more than 350 researchprojects.
In the past years, he has also sharedhis knowledge as a trainer in businessdevelopment product development andresearch.
Lacramioara Loghin
Stefan Andrei
Who are we?
We will talk about...
1st The Online Woman
2nd Women vs. Men in SM
3rd Relation with the brands in SM
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2.440.000women Internet users
aged 15-49
urban
our target
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1.630.000women online shoppers
aged 15-49
urban
commercial target
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WOMEN, more & more present in digital
87%
93%
2011 NOW
Almost all women own a Facebookaccount now
Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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WOMEN, more & more present in digital
61%
83%
2011 NOW
83% navigate on Facebookon a daily basis
Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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45% use a smartphoneto navigate on Facebook
every day
WOMEN, addicted to Facebook
Target: women, smartphone owners Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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WOMEN, more & more present in digital
23%
33%
2011 NOW
One Third own a LinkedIn account now
Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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40% also use other social networks every
week
WOMEN, addicted to social media in general
Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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82% use a Search Engine every day
48% look for video/movies every day(YouTube, Trilulilu.ro etc)
34% use a news site every day
WOMEN seek for information
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Perspective on
women and men’s brain
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FACT:
WOMEN like to communicate…
a lot!
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79% use an email account every day (Yahoo, Gmail, Hotmail etc.)
51% use a chat every day
49% use SMS’s daily
WOMEN like to communicate a lot
Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
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WOMEN PRESERVE
MEN CONQUER
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Men & Women…
look for different aspects in Social Media
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find old friends on FB
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find old friends on FB, 70%
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make new friends on FB
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make new friends on FB, 36%
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be in touch with their friends on FB
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be in touch with their friends on FB, 88%
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click Like more
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click like daily, 40%
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use forums to find new information about
brands
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use forums to find newinformation about
brands, 35%
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also use traditional media more to find information
about brands
(TV ads, newspapers/magazines, brochures)
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also use traditional media more to find information about brands
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LOOK for… Brand Pages to
find more information
WAIT for… information
about brand on their own FB Wall
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LOOK for… WAIT for…
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self-promotion
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Actually…we didn’t win anything, we barely finished
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self-promotion, 28%
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WOMEN PRESERVE
MEN CONQUER
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What about their relation with the brands in online?
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fans of a brand page
69%64%
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read other people‘s opinion about a brand
Why fans?
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read other people’s opinion about a brand, 49% (follow)
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brand pages include links to online shopping
Why fans?
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brand pages include links to online shopping, 67%(multi-tasking)
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A woman can:
read, listen to music, cook, see what her husband is doing and talk to her best friend on the phone all in the same time
Men:
When reading a map in the car, they turn off the music
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show everybody I prefer that brand
Why fans?
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show everybody I prefer that brand, 25%
(admiration)
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feel I’m part of brand community
Why fans?
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feel I’m part of brand community, 22%
(acceptance)
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social status
Why fans?
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offers me a social status(power)
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the brand page include widgets, applications
Why fans?
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the brand page includes widgets, applications, 51%
(play)
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discounts, coupons, special offers
Why fans?
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find discounts, coupons, special offers, 47% (responsibility)
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Attention!
We do not sell FB!
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WOMEN ARE MORE OPEN TO BUY DIRECTLY ON FACEBOOK
45% WOMEN vs. 32% MEN
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VENUS – THE PRESERVER
spend more time on FB
waiting for “Prince Charming” brand
read, like & share (word of mouth)
multi-tasking
coupons, offers, discounts
communication is entertainment
preserving friends & relationships is the key
THANK YOU FOR YOUR
COOPERATION!
Your ContactLacramioara Loghin, Managing DirectorTel.: 0724.212.478; E-mail: [email protected]
Stefan Andrei, Business Approach for Market ResearchTel.: 0745.388.986; E-mail: [email protected]
