How to create a website that makes you money and gains you

market share

W.O.M.E.N.

PRESENTED BY:@LizFulghum of @NoSleepForSheep

Who is Liz Fulghum and why should I listen to her?

1

• Almost 20 years professional experience in the digital marketing /

website development industries - including: • Began consulting and developing websites in 1998 • Started and managed a successful hosting company for 5 years • 3+ years at Sony Music Nashville in digital business • Started NoSleepForSheep in 2011

• Published author of numerous articles on development, design, and

digital marketing in magazines and online.

• Today: President at NoSleepForSheep, a certified Women-Owned

Nashville-based digital marketing and web design agency with

clients including Arby’s, Tennessee Arts Commission, and others

Why do you need a website? 3

BUILD TRUST

ESTABLISH

CREDIBILITY

SELL PRODUCT

DRIVE LEADS

EDUCATE POTENTIAL

CUSTOMERS

81 percent of shoppers research a

product online before purchasing. (Source: Social Media Today 2017)

How to create a website that makes you money and gains you market share

2

Step 1: Build GREAT website

Step 2: Drive traffic to website

Step 3: PROFIT

BUILD A GREAT WEBSITE

STEP 1

Make your site your #1 sales person 4

OPTIMIZE YOUR SITE

FOR SEARCH / ADVERTISINGOPTIMIZE YOUR SITE

FOR CONVERSIONS Responsive design

Use SSLGood site architecture Optimized content

Make site, fast, easy to use, well-designed. This affects SEO too!

Collect email addresses to market to (offer incentive)

Become a regular purveyor of fantastic, original content written for search

What to think about as you’re planning your new website

5

What does a potential customer need to know about

your company to make an educated decision to do

business with you?

• What are common questions potential customers ask?

• What value do you bring to your customers? How can you

communicate that?

DRIVE TRAFFIC TO YOUR WEBSITE

STEP 2

6

PROFIT

STEP 3

Is it working? 7

Ensure you have analytics set up for your site.

Track the funnel:

• How many people are visiting your site? • How long do they stay and how many pages do they visit? • Are they converting on your FREE content? • Are they converting on your PAID content?

Adjust strategies as needed.

QUESTIONS?W.O.M.E.N.

PRESENTED BY:@LizFulghum of @NoSleepForSheep