Women Inventors Women Inventors IN SERBIA - IN SERBIA - Efficiency of itsEfficiency of its Intellectual Intellectual

Property Right Protection Property Right Protection and and CCommercializationommercialization

Prof. Ivana Djujic, Ph. D.Prof. Ivana Djujic, Ph. D.

Belgrade Association of InventorsBelgrade Association of Inventors

Women Inventors Awarded a Nobel Prize Women Inventors Awarded a Nobel Prize http://www.nobel.se/nobel/nobel-foundation/

From a total of 500 scientistsFrom a total of 500 scientists 11 women have been awarded a Nobel Prize in the sciences11 women have been awarded a Nobel Prize in the sciences (chemistry, physics and physiology or medicine), from 1901 to July 2005. Marie Curie is the only person ever to have twice received a Nobel Prize

Curie, Marie (née Sklodowska) (1867-1934)Curie, Marie (née Sklodowska) (1867-1934) (French) Nobel Prize in Physics in 19031903, jointly with Curie, Pierre, "in recognition of the extraordinary services they have rendered by their joint researches on the radiation phenomena discovered by Professor Henri Becquerel."

Curie, Marie (née Sklodowska) (1867-1934)Curie, Marie (née Sklodowska) (1867-1934) (French) Nobel Prize in Chemistry in 19111911, "in recognition of her services to the advancement of chemistry by the discovery of the elements, radium and polonium, by the isolation of radium and the study of the nature and compounds of this remarkable element."

Joliot-Curie, Irène (1897-1956)Joliot-Curie, Irène (1897-1956) (French) Nobel Prize in Chemistry in 19351935, jointly with Joliot, Frédéric, "in recognition of their synthesis of new radioactive elements."

Cori, Gerty T. (née Radnitz) (1896-1957)Cori, Gerty T. (née Radnitz) (1896-1957) (American) Nobel Price in Physiology or Medicine in 19471947, jointly with Cori, C.F., "for their discovery of the course of the catalytic conversion of glycogen."

Goeppert-Mayer, Maria (1906-1972)Goeppert-Mayer, Maria (1906-1972) (American) Nobel Prize in Physics in 19631963, jointly with Jensen, J. Hans D., "for their discoveries concerning nuclear shell structure."

Hodgkin, Dorothy Crowfoot (1910-1994)Hodgkin, Dorothy Crowfoot (1910-1994) (British) Nobel Prize in Chemistry in 19641964, "for her determinations by X-ray techniques of the structures of important biochemical substances."

Yalow, Rosalyn S. (1921-) (American) Nobel Prize in Physiology or Medicine in 19771977, "for the development of radioimmunoassays of peptide hormones."

McClintock, Barbara (1902-1992)McClintock, Barbara (1902-1992) (American) Nobel Prize in Physiology or Medicine in 19831983, "for her discovery of mobile genetic elements."

Levi-Montalcini, Rita (1909-)Levi-Montalcini, Rita (1909-) (Italian and American) Nobel Prize in Physiology or Medicine in 19861986, jointly with Cohen, Stanley, "for their discoveries of growth factors."

Elion, Gertrude B. (1918-1999)Elion, Gertrude B. (1918-1999) (American) Nobel Prize in Physiology or Medicine in 19881988, jointly with Black, James and Hitchings, George "for their discoveries of important principles for drug treatment."

Nüsslein-Volhard, Christiane (1942-)Nüsslein-Volhard, Christiane (1942-) (German) Nobel Prize in Physiology or Medicine in 19951995, jointly with Lewis, Edward B., and Wieschaus, Eric F., "for their discoveries concerning the genetic control of early embryonic development."

Buck Linda B. (1947-)Buck Linda B. (1947-) (American) Nobel Prize in Physiology or Medicine in 20042004, jointly with Richard Axel, "for their discoveries of odorant receptors and the organization of the olfactory system".

PPosition osition ofof women in women in 1/ R1/ Rresearch institutes in Serbiaresearch institutes in SerbiaWomen in Women in research institutesresearch institutes 49% 49% Women with Women with PhDPhD 49%49%Women Women without PhDwithout PhD 48% 48% WomenWomen researchers with PhD researchers with PhD 38%38%Women researcherWomen researcher without PhD without PhD 62% 62% Women Women directors of research institutesdirectors of research institutes 0.69%0.69%

2/ At2/ At the University of Belgrade the University of BelgradeWomen with master diplomaWomen with master diploma 34%34%Women with PhD diplomaWomen with PhD diploma 27,7%27,7%Women studentsWomen students 58%58%Women that get diplomaWomen that get diploma 60,2%60,2%Women professorsWomen professors 37,4%37,4%Women Rector *From 1838-2006)Women Rector *From 1838-2006) 11Women Deans (31 Faculties)Women Deans (31 Faculties) 3 3 Women academicsWomen academics 5%5%Unemployment Unemployment 22,4%22,4%

(data for 2006 year)(data for 2006 year)po

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STRUCTURE OF Patent applicationsSTRUCTURE OF Patent applications in Serbia (1997-2006)in Serbia (1997-2006)

Number of Number of females females patent applicants 11%patent applicants 11%Participation of females as authors in domestic patents 31,2%Participation of females as authors in domestic patents 31,2% Source: Jelena Popovic, Intelectual Property Office, BelgradeSource: Jelena Popovic, Intelectual Property Office, Belgrade

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NUmber of International Patent NUmber of International Patent Applications in Serbia (1997-2006)Applications in Serbia (1997-2006)

Participation of females in Participation of females in international patent applications 29%international patent applications 29% Source: Jelena Popovic, Intelectual Property Office, BelgradeSource: Jelena Popovic, Intelectual Property Office, Belgrade

participants FROM SERBIA on participants FROM SERBIA on INTERNATIONAL PATENT Exibitions INTERNATIONAL PATENT Exibitions

(1997-2006)(1997-2006)

Total number Total number of participantsof participants 5555Female participantsFemale participants 11%11%Male participantsMale participants89%89%

Limiting factor for inventors from Limiting factor for inventors from SerbiaSerbia

High level of patent protection costHigh level of patent protection cost --SSerious obstacle to inventors from erious obstacle to inventors from SerbiaSerbia asking asking protection protection of patent rights is the level of costs one inventor must pay of patent rights is the level of costs one inventor must pay for the protection of one inventionfor the protection of one invention.. ThThere is range of costs one inventor is faced with: ere is range of costs one inventor is faced with:

• • Fees for the patenting procedure (filing, examination, Fees for the patenting procedure (filing, examination, and search fees); and search fees); • • Fees for a patent agent of attorney; Fees for a patent agent of attorney; • • Renewal fees; Renewal fees; • • If protection is sought abroad, inventor must pay If protection is sought abroad, inventor must pay translation charges; translation charges; • • If protection is sought abroad, inventor must pay If protection is sought abroad, inventor must pay foreign patent agent of attorney. foreign patent agent of attorney.

Although it is difficult to calculate precise figures, Although it is difficult to calculate precise figures, estimates start from 2,000 EUR and could reach 14,000-estimates start from 2,000 EUR and could reach 14,000-20,000 EUR for more complicated patent applications 20,000 EUR for more complicated patent applications (EPO, 2004). Economical situation in a (EPO, 2004). Economical situation in a SerbiaSerbia is too is too difficult, and costs for the protection of patent rights in US difficult, and costs for the protection of patent rights in US PTO, EPO and JPO are still too high for most of inventors, PTO, EPO and JPO are still too high for most of inventors, residents of residents of SerbiaSerbia. .

Best Woman InventorsBest Woman Inventors in Serbia in Serbia

Danica GajicDanica Gajic, Ph.D., Ph.D.,, 1987 Geneva, Switzerland1987 Geneva, Switzerland Invention:Invention: “Agrostemin, ”“Agrostemin, ” extracted from Agrostemma Githago, is a 100% natural bioregulator that respects the microflora of the soil

Dusanka Mandic,Dusanka Mandic, 1996 Brussels, Belgium1996 Brussels, Belgium Invention:Invention: Magnetic traps for the removal of ferrous metal Magnetic traps for the removal of ferrous metal particlesparticlesGordana Pantelic,Gordana Pantelic, 1999 Sofia, Bulgaria1999 Sofia, Bulgaria Invention:Invention: Cosmetics based on phyto-therapeutic and bee Cosmetics based on phyto-therapeutic and bee productsproducts

Vida Popovic,Vida Popovic, 1987 Geneva, Switzerland1987 Geneva, Switzerland Invention:Invention: “Vidasil“Vidasil,, ” ” process for the production of a nonflammable heat insulation material capable of resisting temperatures up to 1,500 degrees.N. Zubova,N. Zubova, 1992 Brussels,Belgium 1992 Brussels,Belgium Invention:Invention: Medicine by biodata: method and technologyMedicine by biodata: method and technology

- - WIPO Gold MedalWIPO Gold Medal

This invention is from the domain of This invention is from the domain of universal biology. In fact, that is the universal biology. In fact, that is the

new way of science thinking and new way of science thinking and deserves our highest attention"...deserves our highest attention"... (1992)(1992)

Dr. Dr. Danica GajicDanica Gajic (1918-2005(1918-2005))

NNatural bioregulator of vegetal origin, atural bioregulator of vegetal origin, extracted fromextracted from the the Agrostemma GithagoAgrostemma Githago and other plants and other plants (patent(patent №. 32 749 №. 32 749).).

From the chemical point of view, From the chemical point of view, AGROSTEMIN is a blend of aminoacids of AGROSTEMIN is a blend of aminoacids of natural origin and other organic natural origin and other organic components like tryptophan, adenine, folic components like tryptophan, adenine, folic acid, allantoin etc.acid, allantoin etc.

InventionInvention:: “AGROSTEMIN”“AGROSTEMIN”

Branka Gajic CEOAGROSTEMIN d.o.o. BelgradeHeadquarters Kralja Milutina 26, 11000 Belgrade, Serbia business tel:              +381 (11) 26 82 664        business fax: +381 (11) 26 82 664 mobile:                        +381 (64) 14 78 008        email: office@agrostemin.comwww.agrostemin.com

Patent value contested over 10 years, early retired. Patent value contested over 10 years, early retired. First recognations for patent obtained First recognations for patent obtained from from WIPOWIPO 1987 1987 ((1177 years years after application) after application) than from domestic than from domestic institutions.institutions. OOver 15 years ver 15 years paspassed sed ffrom innovation to rom innovation to commercialization.commercialization.

Invention:Invention: “Vidasil, ” process for the production “Vidasil, ” process for the production of a nonflammableof a nonflammable heat insulation material heat insulation material capable of resisting temperatures up to 1,500 capable of resisting temperatures up to 1,500 degrees.degrees.

Vidasil isVidasil is pproduced from lime, quartz, chrysotile, roduced from lime, quartz, chrysotile, asbestos, flax or cellulose and water, asbestos, flax or cellulose and water, ItIt has a has a composition suggestive of a stone. Its applications are composition suggestive of a stone. Its applications are many: building, heat insulation, ovens, moldings, many: building, heat insulation, ovens, moldings, molds, furnace linings, molds, furnace linings, packaging material, refrigeration systems, spacepackaging material, refrigeration systems, space technologytechnology ((US Patent 4873141US Patent 4873141).). Application – 1986, Publication -1989Application – 1986, Publication -1989

Available informations on Vida Popovic and her Available informations on Vida Popovic and her invention destinyinvention destiny: : • Factory for Vidasil production build in Leusic. Factory for Vidasil production build in Leusic. (between Cacak and G.Milanovac). (between Cacak and G.Milanovac). • Due to political blindness, nearsaiting and personal Due to political blindness, nearsaiting and personal vinity of the actual vinity of the actual desizion makersdesizion makers production did not production did not be successful.be successful. • After 8 years of useless fight for her invention After 8 years of useless fight for her invention she leaved Serbia. Last information that I have is she leaved Serbia. Last information that I have is that she build in New Meksiko factory for Vidasil.that she build in New Meksiko factory for Vidasil. • Part of knowledge known to her direPart of knowledge known to her direcctor was tor was sold as new patent in South Africa.sold as new patent in South Africa.Source: Interview of Milos Katic, director of factory that today don't work (Glas Javnosti) and available internet data on Vidasil.

Vida Popovic,Vida Popovic, 1987 Geneva, 1987 Geneva, SwitzerlandSwitzerland

Dr. Dr. Dusanka MandicDusanka Mandic Ph.D. Ph.D.1944 -1944 -

Invention:Invention: Magnetic traps for the removal of Magnetic traps for the removal of ferrous metal particlesferrous metal particles..

Ferrous method is non-invasive inexpensive, Ferrous method is non-invasive inexpensive, applicable both on inpatients and outpatients applicable both on inpatients and outpatients and in the field service therapy.and in the field service therapy. Non-invasive method of - mild stimulation of Non-invasive method of - mild stimulation of acupunctural points using permanent ceramic acupunctural points using permanent ceramic magnet proved as the method of choice in magnet proved as the method of choice in treatment of injured with single and multiple treatment of injured with single and multiple ferrous bodies.ferrous bodies. ((PCT/YU 98/00018, WO PCT/YU 98/00018, WO 99/6058199/60581))

For this and other inventions For this and other inventions she obtained large number of recognationsshe obtained large number of recognations

Ministry of Health accepted 2007 her patent Ministry of Health accepted 2007 her patent as means for healing. as means for healing.

From Invention to application passed 8 years.From Invention to application passed 8 years.

From 1988 she work inFrom 1988 she work in Federal Institute of Public HealthFederal Institute of Public Health..

Dr Dusanka Mandić

spec. medicine rada -

akupunkturologOrdinacija "MADU"Beograd

011/ 464-365, 3971-088

Small and Medium-Sized Small and Medium-Sized Enterprises (SMEs)Enterprises (SMEs)

WorldwideWorldwide• Represent over Represent over 5050 % of enterprises in % of enterprises in most countries.most countries.

• SMEs are the driving SMEs are the driving force behind a large force behind a large number of innovations number of innovations and contribute to the and contribute to the growth of the national growth of the national economy through economy through employmentemployment,, creation, creation, investments and investments and exports. exports.

• Despite the Despite the importance of SMEs importance of SMEs for the vitality of the for the vitality of the economy and the economy and the potential offered by potential offered by the IP system for the IP system for enhancing SMEs enhancing SMEs competitiveness, competitiveness, SMEs often SMEs often underutilize the IP underutilize the IP systemsystem..

WIPO andWIPO and the SME the SMEss Division Division

In 2000, WIPO Member States endorsed a In 2000, WIPO Member States endorsed a proposal to establish a substantial new program proposal to establish a substantial new program of activities, focusing on the intellectual of activities, focusing on the intellectual property-related needs of SMEs worldwide. property-related needs of SMEs worldwide. WIPOs WIPOs program of activities for SMEs aims to for SMEs aims to encourage a more effective use of the encourage a more effective use of the intellectual property system by SMEs worldwide. intellectual property system by SMEs worldwide. The program seeks to raise awareness of the The program seeks to raise awareness of the relevance of intellectual property for small and relevance of intellectual property for small and medium-sized business and promotes initiatives medium-sized business and promotes initiatives to make the IP system more accessible, less to make the IP system more accessible, less cumbersome and more affordable for SMEs.cumbersome and more affordable for SMEs.

Small and Medium-Sized Enterprises (SMESmall and Medium-Sized Enterprises (SMEss))IN SERBIAIN SERBIA

• Disintegration of Disintegration of YugoslaviaYugoslavia, sanctions and NATO operation , sanctions and NATO operation "MERCIFUL ANGEL" "MERCIFUL ANGEL" against the Federal Republic of Yugoslavia against the Federal Republic of Yugoslavia from (March 24- June 10. 1999)from (March 24- June 10. 1999) caused that l caused that large state owned arge state owned companies companies loselose consumer markets consumer markets, unemployment, , unemployment, economic, economic, humanitarian, health and environmental catastrophe in Serbia.humanitarian, health and environmental catastrophe in Serbia.

• The collapse of state-owned enterprises (SOEs) enabled SMEs The collapse of state-owned enterprises (SOEs) enabled SMEs and NGO sector and NGO sector to assume a more prominent roleto assume a more prominent role in Serbian in Serbian societysociety. .

• TThe current SME sectorhe current SME sector in Serbia includes both enterprises that in Serbia includes both enterprises that are politically supported and connected as wellare politically supported and connected as well as those that have as those that have managed to survive without any political backing or largessmanaged to survive without any political backing or largess. .

• Serbia has no significant experience with a marketbasedSerbia has no significant experience with a marketbased economy and the values needed to support it. economy and the values needed to support it.

• Serbian intellectualsSerbian intellectuals and academics were not prepared for the and academics were not prepared for the challenges posed by the transition and havechallenges posed by the transition and have been unable to been unable to embrace the necessary skillsembrace the necessary skills. .

• Although the current government is undergoing significant Although the current government is undergoing significant legislative changes, laws affecting the NGO and SME sectors legislative changes, laws affecting the NGO and SME sectors remain the same.remain the same.

Conclusion.:Conclusion.: The SME and NGO are in developing phase.The SME and NGO are in developing phase.

ACTUAL SITUAION IN ACTUAL SITUAION IN SERBIASERBIA

RegionalRegional Agencies for the Development of Agencies for the Development of SMEs andSMEs and Entrepreneurship were establishedEntrepreneurship were established throughout Serbia. A coalition of regional stake throughout Serbia. A coalition of regional stake holders led by NGOs received fundingholders led by NGOs received funding from the from the European Agency for Reconstruction for a European Agency for Reconstruction for a project called “Non-financialproject called “Non-financial support for SMEs support for SMEs in Serbia.” By 2002, seven regional agencies or in Serbia.” By 2002, seven regional agencies or centers had beencenters had been founded. The establishment founded. The establishment of each agency was a real victory, but at the of each agency was a real victory, but at the same time,same time, each posed distinct problems and each posed distinct problems and had a different set of stake holders. In every had a different set of stake holders. In every case,case, local municipalities, NGOs, regional local municipalities, NGOs, regional Chambers of Commerce, banks and SMEChambers of Commerce, banks and SME associations all contributed to the early associations all contributed to the early development of the institutions. The buy-in bydevelopment of the institutions. The buy-in by these diverse stakeholders was evident from these diverse stakeholders was evident from the fact that although the agencies were setthe fact that although the agencies were set up up as limited-liability companies and required as limited-liability companies and required start-up capital, the investing agenciesstart-up capital, the investing agencies and and entities signed legal documents declining to entities signed legal documents declining to collect on potential profits.collect on potential profits.

2. The State and Exports

Serbia needs more Serbia needs more exportsexports

Serbia needs a strong export sector to:Serbia needs a strong export sector to:• reduce a large foreign trade deficitreduce a large foreign trade deficit• absorb existing unused production absorb existing unused production

capacity in a small domestic marketcapacity in a small domestic market• add to national wealth and employmentadd to national wealth and employment• improve competitiveness and quality of improve competitiveness and quality of

enterprises and productsenterprises and products

Source: Project “Non Financial Assistance to SMEs in Source: Project “Non Financial Assistance to SMEs in SerbiaSerbia””

2. The State and Exports2. The State and Exports Barriers to SME exportsBarriers to SME exports in in

SerbiaSerbia• Lack of finance and insurance Lack of finance and insurance

facilitiesfacilities• Inadequate information and research Inadequate information and research

on potential export marketson potential export markets• No technical assistance for quality, No technical assistance for quality,

standards and designstandards and design• Trade barriers Trade barriers • Inadequate institutional support for Inadequate institutional support for

SME export development and SME export development and promotionpromotionSource: Project “Non Financial Assistance to Source: Project “Non Financial Assistance to SMEs in SerbiaSMEs in Serbia””

Why export?Why export? Objectives in exporting:Objectives in exporting:• to increase sales and profitabilityto increase sales and profitability• to utilise production capacity to the full to utilise production capacity to the full • to achieve greater business security by spreading risks to achieve greater business security by spreading risks

over a number of markets over a number of markets Reasons for exporting:Reasons for exporting:• lack of growth opportunities in the Serbian marketlack of growth opportunities in the Serbian market• not enough customers in Serbia for existing productsnot enough customers in Serbia for existing productsThe major stepsThe major steps• Identifying opportunitiesIdentifying opportunities• Selecting the marketSelecting the market• Entering the marketEntering the market

Source: Project “Non Financial Assistance to Source: Project “Non Financial Assistance to SMEs in SerbiaSMEs in Serbia””

• Desk/field research in a manageable number of markets: e.g Balkans

• Information needed: size of market, import statistics, local economic data, regulations and approvals e.g. health, import licenses and tariffs, list of agents and importers

• Information sources: SIEPA, SME Regional Agencies, Chambers, EICC

•Concentrate on a few markets•Choose a market where there is enough • potential to justify the effort•Choose a market where product may have some competitive advantage – price, performance, quality•Make sure the business can be handled

Who will sell the product in the new market and how will it be sold or distributed?

Agents/distributorsDirect selling

2. The State and Exports2. The State and Exports

Policy prioritiesPolicy priorities

• Promotional support for main Promotional support for main marketsmarkets

• Information and advisory servicesInformation and advisory services• Developing export capabilities of Developing export capabilities of

competitive SMEs competitive SMEs • Export finance and insuranceExport finance and insurance• Quality assurance schemeQuality assurance scheme• Donor assistance for trade promotion Donor assistance for trade promotion

Source: Project “Non Financial Assistance to Source: Project “Non Financial Assistance to SMEs in SerbiaSMEs in Serbia””

2. The State and Exports2. The State and Exports

New services for New services for exportersexporters

• SIEPA’s Export Department is SIEPA’s Export Department is being strengthened and a EU being strengthened and a EU funded technical assistance funded technical assistance programme has commencedprogramme has commenced

• Main role of SIEPA Export Main role of SIEPA Export Department “Promotion of Department “Promotion of Serbian goods and services in Serbian goods and services in foreign markets”foreign markets”

Source: Project “Non Financial Assistance to Source: Project “Non Financial Assistance to SMEs in SerbiaSMEs in Serbia””

Own experience with Own experience with Intellectual Property Right Protection Intellectual Property Right Protection and and

CCommercializationommercialization

Inventions:Inventions:

A.A. CCOMBINATION FOR FOLIAR SUPPLEMENTATION OMBINATION FOR FOLIAR SUPPLEMENTATION OF PLANTS WITH SELENIUM SALTS AND UREA. OF PLANTS WITH SELENIUM SALTS AND UREA.

B. B. TTHE PROCEDURE FOR FOLIAR HE PROCEDURE FOR FOLIAR SUPPLEMENTATION IN ORDER TO OBTAIN PLANTS SUPPLEMENTATION IN ORDER TO OBTAIN PLANTS WITH GUIDED WITH GUIDED CONTENT AND DISTRIBUTION OFCONTENT AND DISTRIBUTION OF SELENIUM. SELENIUM.

Inventors:Inventors: Dr Ivana Djujic and Dr Milica MilovacDr Ivana Djujic and Dr Milica Milovac

e-mail:ankivana@eunet.yu, e-mail:ankivana@eunet.yu,

Tel/Fax: 381-11-3612718Tel/Fax: 381-11-3612718

Project Description:One of the main projects of »Priroda« (Nature), whose realization is already in course, is: production of 100 t of wheat and 15 t of soy, both enriched with Selenium using natural methods and their further processing, after which they can be added to the vast diapason of high-nutrition-value products. The point is that those are the first high-nutrition-value primary products, obtained from implementing the original combination and treatment for foliar feeding (supplementation) – the technology protected with the patent. Result obtained with this method is wheat with the amount of Selenium 6-7 times bigger in comparison to the ordinary wheat. The enrichment capacity with soy is even bigger, and that goes for manufactured products as well.The soil in Balkans and huge part of Europe is extremely deficient in Selenium, and consequently nutrition also lacks sufficient quantities of Selenium. In the same time, the reports of International Health Organization point out the remarkable role of Selenium in prevention of decease and keeping the human organism in optimal condition.»Nature« has concluded agreements with the relevant scientific institutes for using the patented technology, with farmers for producing and delivering 100 t of wheat and 15 t of soya using the mentioned technologies, as well as with manufacturers for production of flour-milling, baker and flake products.

 Project Name“Production of the alimentary products

on the basis of wheat and soy enriched with Selenium ”

  Estimated Investment Cost  375 000 EUR

Estimated duration of the Project  5 years +

Investment expected from foreign partner

 223 000 EUR

 Available documents of the completed work to date

 Feasibility Study

 Expected effects  Download PDF

Production of the alimentary products on the basis of wheat and soy enriched with Selenium

   Company: Milovanovic Marko & Others Ltd. Co.

“Priroda” 

More about the project (download PDF)

Company Profile

  Name: Milovanovic Marko & Others Ltd. Co.

“Priroda”

  Address: Brace Krsmanovic 23, Belgrade,

Yugoslavia

  Contact Person:

 Slobodan Milovanovic, Development Project ManagerMarko Milovanovic, General Manager

Language Spoken  English

  Telephone:  +381 ...

  Fax:  +381 11 184 111

  E-mail: priroda@beotel.yu

Activity: Production and market positioning of

the »healthy food«.

 Size of the Company: The company permanently employs 10

employees with three occasional collaborators

Key Figures

»Nature«, O.D. is registered in the Court of Commerce in Belgrade on March 31st 1998. (file number: I-Fi-2164/98), with enclosed documents about new occupational activities and the change of companies' seat from March 23rd 2001, as a company dedicated to production, traffic and services.

»Nature«, Limited Partnership Company is, in the same time, business adherent of the General Business Co-operative »Nature«, founded on February 21st 1991. The inevitable consequence of the difficulties brought by new law regarding Co-operativess and proprietary transformation lies in the change of organizational manners.

The basic professional choice of both ex Co-operative and present Limited Partnership Company is improvement in production and market positioning of the »healthy food«. Our Company is the real pioneer in that department, since it had done a great work in founding the autonomous and autochtonous market of the nutritively healthier products. This market consists of recognizable production companies and products, wholetrade in that sector is becoming well known and growing and specialized stores are more and more numerous . The first wholesale warehouse of the healthy food on Yu market was established by »Nature« in 1994, together with the first marketing improvements and product promotions, »Nature« encouraged the newly formed trade stores, known under the name of »biopantries« in their will to expand the idea of healthier nutrition. More about the Company (PDF)

Agriculture and Food Production Sector

Date 7.03.2003Date 7.03.2003www.siepa.sr.gov.yuwww.siepa.sr.gov.yu

Selen Enriched Edible Plants ProductionProject done by a group of scientists

 Project Name  Selen Enriched Edible Plants Production

  Estimated Investment Cost  Negligible compared with the effects

 Estimated duration of the Project Indefinite, with yearly cycles; could

begin any time

 Investment expected from foreign partner

 Depends on agreed size of production; Mainly: Marketing and exports

 Available documents of the completed work to date

 Scientific and technological explanations and descriptions available

  Excpected effects

 Large production and considerable sales on the world market where such products are in

great demand

Project Description: Selen is a chemical element of great importance for human body functioning, as well as for animals and some microorganisms. It prevents and cures all stress-caused illnesses, and is efficient with radiation stress. Selen is a component of more than 30 presently known enzymes and seleno-proteins.Since Selen is not useful in every shape it appears in nature, (for that matter: it can  sometimes be toxic), it was necessary to establish its most efficient compound to enrich human food with. That is L-(+)-Selenmetionine, existing in cereals. Application method is foliar feeding of the plants, rendering growth of Selen content in grains. The method is an innovation and is the property of the authors of this project. It is not being applied anywhere in the world in such a way, and is protected by a patent. Another innovation is foliar feeding with Selen salts in combination with Urea.   Achievements of the method: Minimal Selen salts consumption, better and faster plant adoption of Selen, practically no possibility of upsetting the existing balance of contents in the soil.Application is possible with wheat, Soya, oats, barley and other edible plants.  The authors have all the details on this original method, as well as the necessary raw materials.Production trials have been completed and test results are very promising. First commercial quantities are available for checking and practical use.

Company Profile

  Name:  A Group of Scientists from Belgrade

  Contact Person:  Brane Popović

  Language spoken:  English

  Telephone:  +381 11 3164519

  Fax:  +381 11 3164519

  E-mail:  branep@eunet.yu

Invention Date 7.03.2003Date 7.03.2003www.siepa.sr.gov.yuwww.siepa.sr.gov.yu

Present:Present:Ines Novosel, Markrting & Research Republic of Serbia Investment and Export

Promotion AgencyInes.novosel@siepa.sr.gov.yuwww.siepa.sr.gov.yu

Elias AntonakakisUNIDO -Investment & Technology Promotion

OfficeDEPUTY HEADINVESTMENT PROMOTION EXPERT7, Stadiou Str.(7th floor)105 62 AthensGREECETel: (+301) 3248303 / 319 / 367Fax: (+301) 3248778Unido@compulink.grwww.unido.org

Vassilios P. GialamasPresidentEMKAT S.A.CONSTRUCTION INDUSTRY322, Kifissia Ave, (72 Olympionikon str.) N.

PsychicoGR-154 51 AthensTel: Center: (+301) 6729170Fax: (+301) 6729 165emkat@ath.forthnet.grwww.emkat.gr

Brane Popovic

Ivana Djujic

06.03.2003 Meeting in Chamber for Commerce06.03.2003 Meeting in Chamber for Commerce

Meeting resultsMeeting resultsProducts with declaration that they are Products with declaration that they are made from Selenium enriched wheat and made from Selenium enriched wheat and soybean, my name and patent number on soybean, my name and patent number on wrapping material Company wrapping material Company ““PrirodaPriroda”” produce and sale in Serbia, Croatia, produce and sale in Serbia, Croatia, Slovenia, Italia.Slovenia, Italia.

Chemical analysis of selenium in Chemical analysis of selenium in mentioned products showed that they mentioned products showed that they are not made of selenium enriched wheat are not made of selenium enriched wheat and/or soybean and have not declared and/or soybean and have not declared selenium selenium ququantity.antity.

Mr Elias Antonakakis recommended my Mr Elias Antonakakis recommended my invention to his coleague in Japan.invention to his coleague in Japan.

Last informationLast information - In 2006 Priroda still - In 2006 Priroda still distributed mentioned products with my distributed mentioned products with my name and patent number on wrapping name and patent number on wrapping material in Serbia and Montenegro.material in Serbia and Montenegro.