Women in digital

Women in MediaDenise Wyer

[email protected]

Who am I?

Where it started...

2007

Sophie Randall-Hughes

Please make this neat and more visually appealing

Scott Racette

[email protected] Can you give some more context into what this slide is supposed to be?


This is Denise talking through her experience in Ireland

Scott Racette

Look good?


Perfect!

A move to supply

Introduction to the big players


Please make neat

Scott Racette

[email protected] Can you give some more context into what this slide is supposed to be?


This is Denise talking through her experience working at Google

Scott Racette

Look okay?

The evolution of Mar-Tech

What is programmatic?

Programmatic Benefits

SCALE

COST EFFICIENTINSTANT

ONE PLATFORM

Programmatic is growing

92% of marketers are planning for programmatic ad budgets to increase or stay the same in

the coming year

What is first party data?

Retargeting performs the same as or better than search.

Retargeting performs the same as or better than email.

84% 83%

Retargeting performs the same as or better than other display.

83%

Retargeting drives performanceThe vast majority of marketers say that retargeting campaigns perform the same as or better than their other campaigns.

Women in digital

Marketing

Transcript of Women in digital