Women Buy¨bella_2018_mediakit_electroni… · BETTER BRANDING 5 TON OU OU ARE r omen A ESTERO W....

INSPIRING. EMPOWERING. W MEN.

NAPLES BONITA ESTERO MARCO

SNEAK PEAK: DREAM KITCHENS,GOURMET CHEFS

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PLUS!HOLIDAY TRADITIONS, OLD AND NEW

STRATEGIES TO SQUELCH SEASONAL STRESS

IS THAT NEW FITNESS TREND RIGHT FOR YOU?

JACKIE BENNETT’S CELESTIAL EFFORTS Clothe Children


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PLUS!WE’VE COME A LONG WAYA LOOK AT WOMEN’S HISTORY

EXCLUSIVE: INSIGHT BY DR. JILL BOLTE TAYLORBEHIND GUARDIANS OF THE EVERGLADES

TIPS: SIMPLIFICATION+ ORGANIZATION = PEACE OF MIND

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CALL of the WILDNAPLES ZOOKEEPER CINDY HALL DEVOTES HER LIFE TO ANIMALS

90% of women participate in decisions of insurance, investment, retirement.

(Prudential Financial “Study on Financial Experience and Behaviors Among Women.”)

In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of

wealthy men grew only 36%. (The Spectrem Group)

Over the next decade, women will be the beneficiaries of the

largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. The Boomer woman is a consumer that luxury

brands want to resonate with. (Claire Behar, Senior Partner and Director, New Business

Development, Fleishman-Hillard New York)

BUYING POWER OF WOMEN

Women Buy:94% home furnishings

93% food

93% OTC medications

92% vacations

91% new homes

89% bank accounts

85% auto purchases

80% health care

80% home improvement

Wealthy boomer women are educated, have a high income, and make 95% of the purchase decisions for their households.

(Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions)

Research shows that if satisfied with how they are treated during the purchase process, women are extremely loyal repeat customers. (Portland Business Journal)

Reach Southwest Florida’s educated, affluent women today! Call 239-598-0961.

90%

68%

WO

MEN 36%

MEN

WEALTH INCREASE OVER A TWO-YEAR PERIOD

èBELLA TESTIMONIALS

From Our Readers “èBella magazine is beautifully done

from cover to cover. When it arrives at my home

I immediately sit down to read it with a cup of tea,

no interruptions allowed! When finished, it becomes

my coffee table magazine until the next one arrives!”

~Eileen Chernow, Integrity Business Options

“èBella is my favorite SW Florida magazine as it

is the heartbeat of Naples!...It’s always exciting to

see who makes the front cover and read their

inspirational story. The articles are outstanding,

informative and educational. I have also used the

magazine’s advertisements to choose local businesses to support. Keep up the good work.”

~Carolyn Vecchio, Bonita Springs

I always count on èBella to keep me

posted on what’s happening with women in the area.

It’s the one magazine I make time to read.

~Dr. Kamela Patton, Collier County Public Schools Superintendent

“ Without a doubt, èBella is the most informative, relevant, versatile magazine I’ve read.

I even tear out articles to send to my daughters.

Keep up the fantastic job!”

~Judy McNames of Jackson, MS

From Our Advertisers

Being in èBella is a no-brainer for us. Women

are a huge part of the decision-making process when it comes to remodeling their homes.

èBella caters to women who want every aspect of

their lives to be fulfilled. ~Meriam Reed, Reed & Company, Inc.

“Advertising in èBella works very well for us. We get

such great feedback from all over town, both

for our practice and for my new book on divorce.”

~Rebecca Zung, Esq., Zung Clough, PLLC

“I continue to get comments that single out our

advertising in èBella. Our market awareness

has doubled in a year, and we believe èBella is one

of the driving factors—and the feedback we get

is from both women and men!”

~Vicki Tracy, The Arlington

“We continue to get amazing responses

and I have seen how many varied people are

reading your great magazine.”

~ Nancy Cohen, co-founder Women’s Giving Circle of Southwest Florida



PLUS!DISCOVER YOUR DESTINY: LEARN HOW TO SHAPE YOUR LIFE

JIM AND LIZ JESSEE BRING FUN TO LIFE TOGETHER

‘70s FASHIONLEGENDS ON DISPLAYHEART DISEASE SIGNS WOMEN SHOULD

NOT IGNOREEXCLUSIVES:MARY MATALIN,JAMES CARVILLEAND DR. RUTH

5

POWER PAIR


PLUS!UNLOCK YOUR MIND AND UNLEASH YOUR LIMITATIONS


BUILDING BLOCKS TO BETTER BRANDING

5

GLENNON DOYLE MELTON

EMBRACING YOUJUST THE WAY YOU ARE

SMARTPHONES: BACK ‘EM UP

Warrior forWomenMEET THE MIGHTY VOICE OF

N A P L E S B O N I TA E S T E R O


PLUS!KEEP YOUR HEART HEALTHY!

BUSINESS COACH KELLY TOWNSEND HELPS LEADERS RAISE THE BAR

WATERSIDE WISHES FULFILLING DREAMS

MEN WEIGH INDEEDS = DEVOTION

IMPACTS OFLOW CREDITSWEET STROLLFOR VALENTINES

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SPECS & ADDED VALUE OPPORTUNITIES




2015/2016 ARTS GUIDE

Creativity on the Gulf

HONORING A LEGACY KATHY SPALDING

POWERHOUSECHARITIES,ONE MISSION

3 HATCHING TURTLES ON THE TOWN


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PLUS!BREAK OUT OF YOUR RUT: DEVELOP POSITIVE HABITS

FOUNDER OF THE WOMEN’S

FOUNDATION OF SWFL BRENDA TATE

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FIND ‘EM ALL:SEA TURTLE TREASURE HUNTARTISTS,CHEFS,INDELIBLE EVENINGS

COLLIER COUNTY’S FIRST JEWISH BOOK FESTIVAL: 23 AUTHORS, 11 EVENTS

tackles serious women’s issues

1/6Vertical(2.3125”

x 5”)

1/4 Horizontal(7.375” x 2.375”)

1/4 Vertical(3.5625”

x 5”)

1/6 Horizontal(4.8125” x 2.375”)

Full Pagewith Bleed

(9.25” x 11.125”)Trim Size

(9” x 10.875”)Live Area

(8.5” x 10.375”)

Ad Dimensions and Submission Info

1/2Vertical(3.5625”x 10.25”)

1/3Vertical(2.5” x 10.25”)

1/2 Horizontal(7.375” x 5”)

1/3 Box(4.8125” x 5”)

1/6 Vertical(2.3125”

x 5”)

All front-end production must be preflighted prior to proceeding to create your final PDF file (all images must be 300DPI and CMYK; swatches must be CMYK, do not use Spot, RGB or LAB colors.)

Export your Ad as a “High Quality Print” PDF file, please label it with your company name and the issue date(s)/year that it is intended to run in.

Make sure to check the box to include bleeds for full page ads only; please do not include any crop or printer marks on any final ad files.

Please embed all fonts into your final PDF file; unless they are saved as outlines in your native file.

Email your PDF to [email protected].

Value-Added Opportunities

Special advertising sections such as: A-list Attorneys; Companies Caring for Community; Dynamic Doctors; Financial Services; Galleries and Studios; Holiday Gift Guides; Influential Women Leaders; Men in Business; Real Estate; Wellness Matters; Women in Business; and Young Professionals

Inclusion in social media presence

èBella Connect partnership opportunities

Event sponsorships

Business spotlights



AHOY! LINDA BUTLER CASTS OFF AFTER YEAR AS

FIRST FEMALE COMMODORE

JUDGE HATCHETT’SPERSPECTIVES ON PARENTING

HELPFUL HORMONES HOT TRENDS FROM NEW YORK FASHION WEEK

PLUS!A PRACTICAL GUIDE TO LIVING YOUR DREAMS

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PLUS!GOLF ON THE GULF


REFLECTIONS ON THE OTHER HALFSIZZLING SUMMERACCESSORIES FOR HIM

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MEN WE LOVEBUILDING, GROWING AND SERVING SOUTHWEST FLORIDA

PRSRT STD U.S. POSTAGE PAIDJAX, FL 322 PERMIT NO.1291

AUG./SEPT. 2013 $4.95


NAPLES BONITA ESTERO

SPECS APPEALBOLD FRAMES THAT MAKE A STATEMENT

10 THINGSTO KNOWBEFORE FILING FOR DIVORCE

SUCCESSBathing in

A NATURAL-SOAP DIVA TURNS HER PERSONAL

CHALLENGE INTO A BUBBLY EMPIRE

DEANNA RENDA

PLUS!Pursue your dreams by starting a “life list”

DISTRIBUTION


Annual Readership: 621,600Total Readership per issue: 55,200

(using industry standard 2.4 pass-along rate)

23,000 magazines per issue, 11 times a year(plus an extra 6,000 of the October Arts Guide)

èBella magazine is direct mailed to more than 20,000 confirmed

affluent readers in the Naples, Bonita, Estero and Marco Island areas:

60% go to households with a net worth of $1 million or more25% go to households with income of more than $80k15% go to miscellaneous subscribers

Another 2,000+ magazines are distributed locally at: Visitor Center on Fifth Avenue SouthVarious area hotels Doctors’ offices Spas and other high-visibility locations

Available for Sale at:Barnes & Noble

Bonus Distribution at various social events and galas throughout the year, such as:

Most Prevalent Zip Codes34102 Port Royal, Old Naples, Aqualane Shores, Royal Harbor

34103 Gulfshore Boulevard, Park Shore, Moorings, Naples Cay, Seagate

34105 Grey Oaks, Estuary, Wyndemere, Kensington, Hawks Ridge, Bears Paw and more

34108 Pelican Bay, Bay Colony, Vanderbilt Beach

34109 Pelican Marsh, Tiburón and more

34110 Mediterra, Collier’s Reserve, The Strand, Audubon and more

34112 Lely Resort

34114 Fiddler’s Creek

34119 Quail West, Quail Creek, Vineyards and more

34134 Barefoot Beach, Bonita Bay, Pelican Landing and more

34135 The Brooks, Vasari, Colonades and more

33928 Estero

34145/34146 Marco Island

Women of Initiative Awards LuncheonGoddess NightRace for the CureSusan G. Komen Pink

Promise LuncheonNaples Woman’s Club

Kitchen Tour

Women’s Health ForumWomen’s Wellness SummitNaples Equestrian Challenge

Bootstrap Boogie Barn DanceCAN’s Wine, Women & Shoesand more sponsored

events each year

62%

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azin

es

50%

tv

38%

rad

io57%

new

spap

ers

43%

tabl

ets

48%

web

site

s

Grab Attention Magazines grab the attention of affluent consumers.

InfluencePeople are most influenced and inspired by magazine media.

Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014

MotivateMore than 61% of readers take action after seeing a print magazine ad. Source: GfK MRI Starch Advertising Research, July 2013–June 2014

Build TrustConsumers trust and believe magazines—and embrace advertising as a part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online.Source: Nielsen Global Trust in Advertising Survey, April 2012

Readers have a positive attitude toward advertising in magazines and believe the ads provide useful information.Source: Hearst Consumer Research, February 2012

Increase SalesStudies show that households exposed to a magazine campaign spent significantly more (up to 36%) than those not exposed. Source: Meredith Corporation/The Nielsen Company, 2011

ROIStudies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories.Sources: Dynamic Logic, 2011 and Marketing Evolution, 2011

SocialMagazines and social media go hand-in-hand. 69% of readers have posted a magazine article on Facebook, and more than 6 in 10 have shared magazine content while chatting with friends on Facebook. Source: Magazines and Social Media GfK, MRI/MPA, 2012

91% of U.S. adults read magazines.Base: U.S.> adults 18+ Source: GfK MRI, Fall 2014

HOW MAGAZINES WORK...

OCTOBER 2013 $4.95



PLUS!

STAY TRUETO YOUR VALUES WITH

THESE PRACTICES

Breast Cancer Update: risk, research and treatment

TIPS FOR KEEPING UP WITH THE KIDS

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AN EXPERIENCED ADVENTURER AND

WELLNESS ADVOCATE CREATES

LIFE-CHANGING MOMENTS

JILL WHEELER

EDGEOutside

2013

Charlie Award WinnerBest RedesignTOP HONORS



HEALTHCARE DECODEDWhat the Affordable Care Act means to you

2013


WatersideTHE WOMEN OF

MEET THE LADIES WHO KEEP US LOOKING GOOD

STYLE REBOOTTIPS FOR REVAMPING YOUR LOOK

FORGET PERFECTHAVE THE COURAGE TO SHOW UP

RESOLUTION SOLUTIONSTRICKS TO ENSURE YOUR SUCCESS

PLUS!



WHAT A TRIP!FOUR FESTIVALS FOR DIE-HARD ART, THEATER AND MUSIC FANSFASHION AS ARTBEHIND THE SCENES

WITH BRIDAL DESIGNER OLIA ZAVOZINA

IS DRIVEN BY THE MUSIC THAT HEALED HER.

FUELED BY FIRE

2013


PLUS!

GEMA PEARL

Grammy-nominated singer-songwriter

5 ENERGY-BOOSTING SECRETS AVOID THAT MID-DAY

SLUMP WITH THESE SIMPLE TIPS

ESSENTIAL RESOURCES FOR PET-LOVERS


0

10

20

30

40

50

60

70

80

HHI $150K+

Considerable or some interest in any advertising seen or heard in the past 30 days

Source: Special tabulations from the Shullman Luxury and Affluence Monthly Pulse, Oct. 2014

Magazines Rank No. 1 in:Increasing brand favorability Increasing purchasing intent Influencing consumers to start a search online

(index) Magazine Website TV

a way to learn about new products 129 103 81

inspires me in my own life 126 100 85

gets me to try new things 122 107 81

inspires me to buy things 117 113 79

affects me emotionally 115 96 96

gives me something to talk about 114 95 97

trust to tell the truth 114 105 86

get valuable information from 113 110 85

2018 EDITORIAL CALENDAR

Claim Your Yes: The First Step to Building a Future

Special section: Health and Wellness

Unbreakable Bonds: Accomplishing More Together

Special section: Influential Women Leaders

Woven through Time: Building Our Past, Present and Future

Special section: Attorney Profiles

JAN

FEB

MAR

Women of Initiative

Special section: Physician Profiles

APR

Bravely Resilient: Surviving with Strength and Dignity

MAY

Victorious Veterans: Patriots in Paradise

Special section: Women in Business

Men We Love

Special section: Men in Business

Shining Lights: Bringing Hope to Dark Spaces

Arts Guide

Special sections: Galleries and Studios and Real Estate

Pumps in Politics: Women in Government

Warriors for a Cause: Fighting Back with Love and Tenacity

Special sections: Companies Caring for Community and Caregivers Guide

2018 EDITORIAL CALENDAR

JU N E

JU L Y

AUG

SEPT

OCT

NOV

DEC

Remember: All feature stories are nominated by the community. If you know someone whose story needs to be told, email us now at [email protected]

Women Buy¨bella_2018_mediakit_electroni… · BETTER BRANDING 5 TON OU OU ARE r omen A ESTERO W....

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Transcript of Women Buy¨bella_2018_mediakit_electroni… · BETTER BRANDING 5 TON OU OU ARE r omen A ESTERO W....