Woloshin 2016 - career tips and tactics

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Transcript of Woloshin 2016 - career tips and tactics

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Career Tips and TacticsorHow to get paid what youre worthA WORKSHOP FOR COMMUNICATIONPROFESSIONALS AT ALL CAREER STAGES

Fear is not the answerMake every minute countWhy you will be hiredPersonal job search tools

Know Thyself Before your write that resumeDeep understanding of your skillsPositive Psychology Center University of PennsylvaniaAuthentichappiness.orgBrief strengths testGrit testWork life questionnaire

LinkedInYour brandProofing buddyCustom URLProjects, groups, postsOther social mediaWomen + Pinterest

The campaignKnow personal job search toolsWhere are you in your career?Your own careerEntry levelMid-levelSenior-level

The most important partYour own careerTreat as a jobExercise defining your skillshttps://www.authentichappiness.sas.upenn.edu

TEDTalk with Angela Duckworth

The GRIT TEST Getting startedGrit, in psychology, is a positive, non-cognitive trait personality analysisIt demonstrates individual's passion for a particular long-term goal or end stateGrit = a powerful motivation to achieve a respective objective

The GRIT TEST ScoringFor questions 1, 4, 6, 9, 10 and 12 assign the following points:5 = Very much like me4 = Mostly like me3 = Somewhat like me2 = Not much like me1 = Not like me at allFor questions 2, 3, 5, 7, 8 and 11 assign the following points:1 = Very much like me2 = Mostly like me3 = Somewhat like me4 = Not much like me5 = Not like me at all

The GRIT TEST ResultsAdd up all the points and divide by 12Maximum score on this scale is 5 (extremely gritty)Lowest scale on this scale is 1 (not at all gritty)

Your score helps to determine the BEST kind of mentor you can beThere are no right or wrong answers!Grit is the tendency to sustain interestSelf-control is the voluntary regulation of behavioral, emotional, and attentional impulsesLower Grit scores indicate highly observant personalities, but not necessarily mentorsHigher Grit scores indicate role model Mentors

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ResearchCulture matchValue systemsManta.com or zoominfo.comResumUP.com

ResearchHistorical business patternsAttrition rateYour ranking- make your short listManta.com

Entry LevelTitles: coordinator, assistant, AEGeographic variabilityLA $60,600Oregon $32,000NYC $55,000

Entry LevelKnow the basicsInternshipWhy you will get hired

Entry LevelAlumniMentoring relationshipsWorking the field

Mid-LevelTitles: Account supervisor, manager, senior AEGeographic variabilitySFO $81,800NY $75,400Oregon $55,000

Mid-LevelPlan your planSuccinct strength summaryBasics of relationship marketing

Mid-LevelStrategy session - spheres of influenceHow are you interviewing?

Use Professional AssociationsSeek out opportunities Strengthen relationships with peers Define your networkWhats a false network?

Use Professional AssociationsKnow and nurture! your mentorsTreat colleagues as individualsThey are your peers, not a job lead

Use Professional AssociationsWhen you get that next job, follow upMaintain your networking relationshipsPass along job opportunities to others

Use Professional AssociationsCriteria for involvementMaking volunteer opportunities countCreating visibility through involvement

Mid-CareerBy now, you know your own skill setThree to six monthsConscious comprehension

Mid-CareerKnow your niche and work itCombine fields if necessaryCareer pathway jump?Dont undersellSalary comparables

Mid-CareerIs it time to move?Approach others on the same career pathFind your counterparts in nearby cities

Mid-CareerWhat are you doing with professional associations specific to your job niche

Senior-level managementTitles: Ex. VP, Senior VP, VP, CMOGeographic variabilityChicago $185,000Houston $138,500Oregon $120,000

Senior-level managementStop defining yourself in terms of your former job titleResume makeoverReflects skills youve built and management expertise

Senior-level managementCut out non-essential and entry-level jobsDelete your dates of graduation Articulate the senior-level skills of your last few positions

Senior-level managementCareer pathway changesA move may be necessaryHighly paid workers may be unemployed up to a full year in this economy

About adult learnersLife knowledge & past education Understanding of our learning styles

About professional developmentLeg upMakes every minute countLow cost/high return

ResumeOne pageTwo pageMultiple copies depend on short list

Cover letterResearchClich listRule of three

ReferencesWho are theyHow to use themHow to leverage a reference into a referral

Why employers hireSilver bullet syndromeTransitionGrowthDownsizing

The purpose of the interviewListening vs. questioningTest of what you know about THEMWhat to wear

The purpose of the interviewQuestions you SHOULD askAppropriate follow upWhat to do when they dont call

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Thank You

Mara [email protected] Communications, Inc.3786 SW Lyle CourtPortland, OR 97221503-241-3834 Office503-310-4504 Cell503-241-5959 Fax

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