Wolfgang Essentials 2017 - Creating An Audience Strategy With Google Analytics
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Gabriela Baptista | @mgabrielabp
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Transcript of Wolfgang Essentials 2017 - Creating An Audience Strategy With Google Analytics
Audiences
List of cookies collected in Google Analytics that
represents groups of users who have been to
your website & you want to re-engage with
Shops regularly from your website (weekly, monthly)
Spends more than the average user
…or maybe both?
On every transaction
Every time they visited the website
“Thanks For Being A Loyal Customer”
€150+
€350+