WOHIT 2010: Health 2.0 - Denise Silber
-
Upload
denise-silber -
Category
Documents
-
view
982 -
download
2
description
Transcript of WOHIT 2010: Health 2.0 - Denise Silber
![Page 2: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/2.jpg)
Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine
The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …)
to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
![Page 3: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/3.jpg)
Health 2.0 : Segmentation (1) Use of Social Media • Internet Users on high traffic platforms
• YouTube • Facebook • Wikipedia • Blogger • Twitter • Wordpress • SlideShare • SecondLife
150 health requests/sec in Germany
![Page 4: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/4.jpg)
Health 2.0 : Segmentation (2) Companies • Innovative Tools generate new Market Segments
Health Care Professionals
Consumers / Patients
Linking HCP & Patients
• Search • Sharing (cases) • Community/opinions • Professional Collaboration • Telemedicine • Research
• Search info and content • Community • Reporting self-info • PHR
• Questions • Searching for quality physical service (where to go) • Online Consultation • PHR
![Page 5: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/5.jpg)
Health 2.0 is generating data and impacting care
Data : User-generated, Biometric, Genetic
Industry R&D is sharing its role in innovation
![Page 6: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/6.jpg)
" Click to edit Master text styles – Second level
• Third level – Fourth level
» Fifth level
Click to edit Master title style Most of the known BLOCKBUSTERS are from the US
And some of them are now entering Europe
HOWEVER
![Page 7: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/7.jpg)
a) Search Webicina (Hu)
(UK)
(CH)
(F)
![Page 8: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/8.jpg)
b) Professional Community: Global
Sweden
(UK -- BMJ)
![Page 9: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/9.jpg)
c) Professional Community : National
UK F
![Page 10: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/10.jpg)
d) Patient Community: National
Germany
Itaky
![Page 11: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/11.jpg)
Ire/UK, NL
NL
![Page 12: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/12.jpg)
f) Patient Evaluations : UK, F
![Page 13: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/13.jpg)
13
![Page 14: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/14.jpg)
Pharma-supported initiatives
![Page 15: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/15.jpg)
2. Use of Social Media: Hosp, HCP.
![Page 16: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/16.jpg)
Physician studies 2009
Medimix : 30% of physicians are members of social networks 42% in Italy …
Manhattan Research
![Page 17: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/17.jpg)
![Page 18: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/18.jpg)
![Page 19: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/19.jpg)
![Page 20: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/20.jpg)
Association (F)
![Page 21: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/21.jpg)
Required Presence
• Community Manager’s task
Web site
+
Blog
Page FanPage Events
![Page 22: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/22.jpg)
More Steps to Take
Define/review your communication strategy
Internal culture check : training workshops re web 2.0…
Monitor your image Appoint a community
manager
EXPERIMENT Try new approaches
![Page 23: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/23.jpg)
Summary • Web 2.0 for Health Care or participatory
medicine includes both use of social media platforms and new businesses
• Europe’s diversity has led to plentiful innovation • Europe’s Health 2.0 is less known than is US
for reasons of language, national borders, marketing
• Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.
![Page 24: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/24.jpg)
Basil Strategies 1 rue Jacques Offenbach 75016 Paris
Ph: +331 4504 2794
Fax +331 4503 3107
Cell / SMS:
+336 74 78 12 36
Email [email protected]
Site: http://www.basilstrategies.com
Web 2.0 • Skype : denisesilber • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber
• Blog:
![Page 25: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/25.jpg)
_________________________________
Denise Silber Founder Basil Strategies consultants,
European partner for Health 2.0 President, Association pour la Qualité Internet Santé
_________________________________
![Page 26: WOHIT 2010: Health 2.0 - Denise Silber](https://reader034.fdocuments.us/reader034/viewer/2022051513/5456609faf795953128b4568/html5/thumbnails/26.jpg)
Session