Individual Assignment #3Value Chain Assessment

Natalie-Rosanna Rebot

Wal-Mart’s Value Chain

Value Creating Activities

Value added

Profit

Price Paid by Consumer

Value Creating Activities

Inbound Logistics (3.4%*) Operations (Building Rentals) (1.9%**) Licensing (0.2%) Marketing (1.1%) Shrinkage (1.3%) Salary/Wages (10.8%***) Cost of Goods Sold (~74%****)

*= Averaging 1984 and 1985 logistics numbers** = Adding 0.1% to the late 1970’s number*** = Averaging the salary figures given**** = Averaging COGS/Sales for 5 years