WMNI AM 920 Media Kit
7
-
Upload
nabco -
Category
Entertainment & Humor
-
view
119 -
download
1
description
Media Kit for WMNI AM920
Transcript of WMNI AM 920 Media Kit
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
WMNI LISTENER
WMNI LISTENER PROFILE
Female 56%Male 44%
35-64 44%45+ 88%
Median Age 65 Years Old
Married 64%
Retired 52%Employed 36%
Own Home 84%
GfK MRI Doublebase 2012\RAB
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
WHY THE CHANGE?
When the decision was made to change from Adult Standards to the NewsRadio combo with WMNI-FM, the AM signal was needed to back fill the downtown area where the 103.9 signal was weak.
Since the change, the FCC has granted North American Broadcasting the right to move the 103.9 tower to the west side of Columbus. This move will greatly improve the 103.9 signal into the downtown area and therefore the need for 920 AM to cover the downtown area is no longer there.
With the need no longer there and the loyal listeners of WMNI’s previous format asking for us to bring it back, we made the decision that the timing was right to return the station to the previous format.
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
THE WMNI LISTENER
WMNI AM 920 attracts an active, loyal audience. The music attracts an audience that controls 89% of the nation's wealth. WMNI AM 920 plays the most popular songs from the 50s, 60s and 70s, aimed at the upper end of the Baby Boomer generation. Then, our seasoned personalities make this format really shine, sharing anecdotes about the artists and their songs.
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
WMNI LIFESTYLE
EASY LISTENING RADIO LISTENERS ARE….
More likely to read any Newspaper and the Sunday newspaper
More likely to be selling their home in the next year
More likely to be doing a remodeling project in the next year
More likely to buy or lease a new car in next year
More likely to buy a Hybrid/Alternative Fuel Vehicle
More likely to take a cruise in the next year
More likely to invest in Stocks, Bonds and Mutual funds in next year
GfK MRI Doublebase 2012\RAB
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
THE MUSIC
“In these very chaotic times, this music provides a reminder that there is greatness in the human spirit and it’s great to be around that great uplifting sound.” Morning personality Jeff Rollins
CORE ARTISTS
The Beatles Barbra StreisandNeil Diamond The CarpentersRay Charles Frank SinatraCeline Dion Barry ManilowBette Midler Michael BubleDiana Krall Dionne Warwick
WMNI Radio - AM920 - North American Broadcasting Co. Inc. - 1458 Dublin Rd. Columbus Ohio 43215
WMNI FEATURES
OTHER ON AIR FEATURESOTHER ON AIR FEATURES
The Memorial
Notre Dame Football
The Indy 500
The Brickyard 400
Columbus Clippers Baseball
ON-AIR PROGRAMMINGON-AIR PROGRAMMINGThere’s ALWAYS a reason to listen to WMNI. In addition to its News, Weather, Traffic and Sports, WMNI features some of the best programming features including Bloomberg Stock Reports, Experience Columbus Updates,
Plant Talk is a live interactive hour-long gardening show at 8 am every Saturday hosted by Fred Hower. It is the premier gardening show for the Central Ohio region
At Home with Gary Sullivan is a live interactive two hour-long home improvement show at 9 am every Saturday hosted by Gary Sullivan. Gary's friendly, helpful style goes back to his days as a 16-year-old stock boy.
